34. Carrying out film propaganda in various forms Film propaganda is to mobilize the masses to watch movies, understand movies, and correctly understand movies, and at the same time publicize the party's policies and promote national unity. Film promotion in Ningxia is mainly in three aspects: First, the promotion of the film itself. In the 1950s, galleries and large-scale advertisements were used for film promotion in urban cinemas, theaters and clubs. Show targeted films in coordination with major festivals; hold film exhibitions and show a group of films in a concentrated manner to achieve the purpose of uniting the people, educating the people, and actively participating in socialist construction. In the rural film projection team, the method is to insist on the promotion of inter-screening commentary, pre-screening introduction, and collecting audience feedback after screening. This kind of propaganda method began in the early 1950s, and in the 1960s it developed into the use of blackboard newspapers, wall newspapers, mobile posters, slideshows, and raps to help the masses understand and watch movies. Projectors from all over the country have also conducted seminars, surveys and interviews, listening to feedback, etc., which have been well received by the masses.
Second, cooperate with the party's central work propaganda. The
film projection team used to be an audio-visual education work team. In different historical periods, it is their responsibility to work in different places. There are basically two situations: one is to temporarily transfer the film team to the central task to screen in the mountains and the countryside, which was more common in the 1950s. Such as cooperating with the condolences group, medical team, Sino-Soviet friendship propaganda, resistance to US aggression and aid to Korea, etc. The other is to focus on the screening team to cooperate with the social education movement, which was the central task of the films in the 1960s. For example, in the first half of 1965, in order to cooperate with the social education work in Shuning County, 9 screening teams were selected to cooperate, and a model team was also selected. The first team from Xiji County went to Shuning to cooperate with social education. They write their own propaganda outlines, print slides, take advantage of pre-screening opportunities, carry out various forms of propaganda, exercise themselves in actual work, and explore experience. A training class for rural film propaganda work was also held to learn from the experience of Hebei rural film propaganda work, and cultivated 15 rural film propaganda model teams. These teams are equipped with three-lens slide projectors, semiconductor radios, and cooperate with social education in the form of rap and carry out various publicity activities. In July of the same year, another 8 screening teams were selected to cooperate with the social education movement in 5 counties including Shizuishan, Pingluo, Taole, Helan, and Jingyuan, and were welcomed by leaders and the masses at all levels.
Third, organize the promotion of professional science and education film team.
At the National Film Propaganda Conference in 1963, China Film Corporation introduced the propaganda work experience of Zhang Zicheng, the screening team of Guoxiang, Changli, Hebei, and the three sisters screening team of Laishui County. They use the three-lens slide projector and literary rap to make lively film promotion. In order to carry out film promotion in Ningxia, in July 1964, 15 people led by the district company Ma Yanglong (Propaganda Section Chief) participated in the "Working Conference on the Promotion of the Three Sisters and Zhang Zicheng's Film Promotion Experience in the Five Northwest Provinces and Districts" held in Xi'an. In February 1965, the district company selected Du Yansong and Ma Wanhua from the Yinchuan City Projection Team and Li Qinghai from the Lingwu Film Team to go to Hebei Anguo County Film Station to personally learn allegro rap skills, slide drawing, promotional materials writing and three-lens slide projector Production technology. When I returned, I made a set of three-lens slide projector, edited and painted Tianjin Allegro to denounce the American invasion of Vietnam, and a set of light films. In October of the same year, with the approval of the District Department of Culture and Education, the first science and education film team in Ningxia Hui Autonomous Region was established. The
science and education team has carried out the following science and education film activities after its establishment: (1) Cooperating with the District Association for Science and Technology to popularize the screening of science and education films "Prevention of Rice Blast", "Prevention of Horse Stones", "Family Planning", etc. in Yongning, Pingluo, Shizuishan and other places; 2) In cooperation with the "Haozhong Ancient City Brigade" established by the Propaganda Department: "Zhongwei Sand-fixing Forest Farm", "Lingwu Shijiahao", "Tongxin Taotaomen" four red flags, self-edited and self-painted four sets of slides, except for the second autonomous region Outside the poor congress, the science and education team leader Wang Bin, projectionist Du Yansong (also slide commentator and rap allegro), projectionist Ma Wanhua (also three-lens slide projector operation) went to four units for tour screening; (3) Cooperation The tour of "Debating the U.S. Invasion of Vietnam" was shown with red flags and was well received by departments at all levels. The propaganda activities of the science and education team continued until the start of the "Cultural Revolution" in 1966. The
activity ceased, and all machinery and equipment and self-made promotional materials were sealed up. Thirty-five. Carefully plan the popularization of screening sites. In the early 1950s, Ningxia films grew out of nothing and gradually spread to the county level. By 1965, although all counties had film screening teams, there were only one or two teams, and they could only adopt the method of "general go, focus on release". In addition to screening in county towns, most of them were in market towns with concentrated population and convenient transportation. show.As for those remote mountains and pastoral areas, the number of times I see movies is very few.
In November 1962, the Central Ministry of Culture held the National Film Distribution and Projection Work Conference in Wuhan. According to the spirit of the Tenth Plenary Session of the Eighth Central Committee of the Communist Party of China, it was proposed that film distribution and projection work must be oriented to rural areas, popularized screening, and vigorously serving agriculture. Class struggle service. But there is still no complete set of methods for how to popularize. At the "Beijing Conference" in November 1963, China Film Corporation, based on the experience of Zhejiang and Shandong, proposed that "planned screening is the fundamental way to popularize screening."
It was not until the "Hua Mi Conference" held in Hangzhou in June 1964 that the purpose and content of the planned screening were further clarified. That is to say, the planning screening should be based on the county, unified arrangement of screening forces, overall planning of service areas, and reasonable planning. Screening points, reasonably arrange the number of screenings of various screening points, and reasonably stipulate the charging standards for screening points.
