film and television investment is developing very rapidly, and many business leaders have also joined. The box office of movies is also at a new high every year, and the viewing habits of Chinese audiences have gradually formed. In the past six years, the number of moviegoers nationwide has increased from 470 million in 2012 to 1.37 billion in 2018, showing an increasing trend.
The supply of screens in my country has also increased year by year, and will become the country with the most screens in the world by 2018. In the last six years, the number of screens nationwide has increased from 13,118 in 2012 to 41,179 in 2018. Among them, 1,612 cinemas were added nationwide in 2018, and 9,552 screens were added.
From 2011, the total national box office was 10 billion, to 2018, the total national box office was 60.9 billion. In 6 years, the total box office has doubled by 5 times. This 5 times can start from 100 million. This shows the huge consumption power of the film market. The Chinese film industry has achieved steady growth under the new development of the national economy. This year, my country’s movie box office also received a bumper harvest. Especially the eye-catching "The Devil Boy of Nezha". It was released for 1 hour and 29 minutes, and the box office broke 100 million yuan, breaking the record of the fastest domestic animation film breaking 100 million yuan in one fell swoop. On the second day of its release, the box office broke 400 million yuan, becoming the first Chinese film history to have a single-day box office exceeding 200 million yuan. In addition, according to the data of Maoyan Professional Edition, "Nezha: Devil Boy Comes into the World" not only won the single-day box office champion for 28 consecutive days, but also the overall box office champion in the summer vacation of 2019 and the comedy overall box office champion from July to September. With a box office of 4.972 billion yuan, it ranked second in the total box office list of Chinese movies.
will not talk about "Nezha", it is just the summer file "Sweeping Drugs 2", which has also made a lot of box office results. "Sweeping Drugs 2" was the first film Andy Lau took after his injury. When asked about the reason for starring in this movie, Andy Lau said with a smile: "Lack of money." Originally, he was just a producer, but after reading the script, he was moved by the role. He played the role of Yu Shuntian, chairman of the Hong Kong Anti-drug Committee. He also laughed and said that this was to save the director more money for special effects. He did not pay for the film and waited for the box office. Because the production cost of "Sweeping Drugs 2" is about 25 million US dollars, it is about 170 million yuan, and the box office to return to the original box office is more than 600 million. This time, "Sweeping Drugs 2" hit the box office, and Andy Lau also made a profit.
However, it is not the first time that Andy Lau has done this kind of investment using pay as an investment method in "Sweeping Drugs 2". According to statistics, among the 34 film and television works that Andy Lau has invested in, he has starred in as many as 17 works. All allowed him to get a lot of return on investment. For example, the film "Crazy Stone" costs more than 3 million yuan, with a share of 9.295 million and a return on investment of 3 times. It has become a successful model for low-cost movies.
Film and television investment has not only gratifying returns, but also many unknown risks. Let’s talk briefly with you today.
risk description: The risk that the box office of
does not meet expectations is the biggest risk of film investment. Simply put, the box office revenue of this film is less than the investment cost, and there is a loss. It should be noted that the failure of the box office to meet expectations does not mean that the box office is small. Although many small-cost movies (horror films) have a small box office, because the cost is also small, the return on investment is not low, and it is not considered as under-expected. There are many reasons why the box office does not meet expectations, and it is often the result of a combination of many factors. The main influencing factors are:
1, the quality of the film itself is poor, and the audience will not pay the bill. This is fatal. If the quality of the film itself If it is worse, the audience will not pay for it. Especially for shoddy and insincere films, audiences will vote with movie tickets in their hands. There are many reasons for the poor production of the film itself, such as: low budget, poor story, 50 cents special effects, etc., which can ultimately be attributed to the problems of the director, producer, director and actors. There are too many typicals to list them all.
2. Insufficient cast or incorrect use of cast. Many films are due to insufficient cast or incorrect use of cast. For example, some TV series lineups are used in movies. Although the investment is large and the expectations are high, the actual box office is not good, and it does exist in reality. Some box office poison actors and TV dramas are popular, but movies are not popular. There are too many typicals to list them all.
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3. The publicity is not strong, and good films cannot reach the audience. Many films do not have enough budget for publicity due to budget problems.As a result of the transmission and distribution, the high-quality films are not well arranged, and eventually cannot reach the audience, resulting in poor box office. A typical example is "Hundred Birds Face the Phoenix".
4. Improper selection of schedules. It is definitely a science to have the same type or large-scale movies in the same period. It is definitely a science to choose many schedules improperly. If there are many similar types or large-scale films in the same period, it is sad. For example, youth films get together, and each box office performs poorly. For example, when American blockbusters enter the market, they basically occupy most of the row.
5. Genre films are too genre (for example, literary films), and the audience positioning is not accurate, resulting in poor box office. Our country is still in the film development stage, and there is no fully formed audience of genres. The original audience of many genres is very small. It puts high demands on the audience's aesthetics, logic and education, and it often arouses people's reflection. But now young people in small towns are an important group of movie viewers. They like visually exciting, comedy and relaxing movies, especially when the overall real economy is relatively poor, everyone goes to the cinema to relax, and they have a natural heart for many types of movies. Emotions, therefore, many types of films still have to take care of the emotions of these people, and it is necessary to drive the masses into the stage through the acting skills of well-known actors (with their own fans), such as: "Scorching Heart"
risk response
1, carefully produce A movie, don’t have a fluke mind, don’t think that it is almost fooled, it can become the next "Charlotte Trouble" or "Pancake Man". Before she moved on to the big screen, Charlotte had already performed hundreds of shows in the small theater. Every baggage and every link was carefully considered. Before the release of Pancake Man, Dapeng made a lot of preparations for his Sohu shows "Men of Diaosi" and "Dapeng Bing Ba 嘚" and accumulated many fans. It can be said that their success is the realization of many resources accumulated in the past. Therefore, to make a movie well, you need to work hard from IP incubation, script selection and polishing, production budget, director selection, actor cast selection, schedule coordination, on-site shooting, etc. Now the industry is flooded with a large number of works, the speculation is serious, the script is chosen at random, the screen is started without being polished, and the quality of the production budget is low and so on.
2. The choice of cast, this is a very important point. Many actors have their own fans, such as: Li Yifeng, Wu Yifan, Lu Han, although the film is expensive, but the effect is very good, can attract young people (after all, movie audiences are mainly young people). However, these actors are very picky on scripts, investments, and main creations. Whenever they accept, the box office is guaranteed. Reminder: Don't use the TV series lineup to act in a movie.
3. Movies with their own literary IP, such as: Ghost Blowing Lantern Series, Tomb Notes Series, and Three Body Series. Because the original book has a large number of fans, many fans will automatically turn into box office attention, but the audience’s expectations are also high. The perfect image cannot be destroyed, so it is a double-edged sword.
4. Joint investment, diversification of investment, to be able to find well-known joint investors as a touchstone for testing the future prospects of the film, and eggs are not placed in a basket. No matter how great the film is, the systemic investment risk of the film is there. Therefore, joint investment and diversified investment must be used to reduce the overall risk.
5. Choose a good schedule. Try to avoid direct conflicts with movies of the same type and large-scale productions. However, with the current increase in the scale of investment in the entire movie, it is becoming more and more difficult to have a good schedule.
