"The graphics are excellent, Aisha is too beautiful, and the visual effects are too realistic..." Most viewers expressed such emotions after watching "Frozen 2".
Six years ago, "Frozen" was an unexpected success, breaking box office records successively, earning nearly $1.27 billion worldwide. To this day, this Oscar best cartoon is still the highest grossing cartoon ever in the world.
So it is not difficult to understand why the sequel "Frozen 2" became the hottest movie as soon as it was released.
"Frozen 2" continued its box office brilliance.
has grind its sword for six years. At the end of this year, Disney will bring "Ice and Snow 2" to continue its lead. Two princesses Aisha and Anna, who have their own traffic physique, once reached the top of the hot search and received 800 million Weibo attention. As of today, the movie has been released for 5 days and the box office has exceeded 400 million.
Internationally, the film’s box office revenue reached 223 million U.S. dollars, bringing its global box office three days before its release to 350 million U.S. dollars. Even due to too many film schedules, Korean filmmakers even held an emergency press conference in Seoul to protest the monopoly of "Frozen 2" on Korean cinema screens.
How does the popularity of "Frozen" last? Relying on derivatives
"Frozen" is one of Disney's most successful cartoons.
After the film was released at the end of 2013, the film won $1.27 billion at the box office, and then the theme song "Let It Go" instantly became popular on the Internet. In 2014, it won the Oscar for Best Original Song. The soundtrack of the film became the most popular soundtrack album after "Titanic". .
In addition, derivative products around the movie make Disney earn a lot of money. Especially the princess dress in the movie. "Frozen" sold 3 million (list price US$149.95) in the United States less than a year after its release, with revenue of approximately US$450 million.
In addition to clothing, sales of "Frozen" movie DVD reached 3.2 million on the first day in 2014, and a Frozen-themed match-3 mobile game "Frozen: Frozen" was launched. So far, this This game has been downloaded 50 million times on Google Play.
On November 14 this year, before the release of "Frozen 2", Disney and the game company jamcity launched a mobile game "Frozen Adventures" during the warm-up period. It was launched less than a week, and the number of downloads on Google Play It has been more than 1 million times.
From movie DVDs, books, princess doll toys, princess dresses to peripheral related character development, games, beauty and clothing and other IP authorization, finally landing in the theme park, the derivatives of "Frozen" are linked together to create a complete Derivative industry chain. Last year, Disney executives publicly stated that "Frozen" can bring in $1 billion in revenue each year.
subtly carries out cultural output in the form of movies and drives the growth of consumer goods business. Disney's business can be described as a huge profit.
Disney relies on derivatives revenue of $4.49 billion a year.
Currently, Disney is the world's largest licensee. In China, more than 10 companies including Wufangzhai, Laofengxiang, Mengniu, and Master Kong are its partners. At the same time, many Chinese companies are waiting in line for authorization.
Anta children’s theme pop-up store
In 2018, in Greater China, Disney’s consumer goods business has maintained double-digit rapid growth for the fifth consecutive year. In the past year, has sold 66 Disney-licensed products every second .
This year’s double eleven "cartoonist’s collection of dolls series" sold more than 10,000. Many years ago, Disney gave the impression that it was aimed at the younger age groups, but since 2005 it has successively acquired Pixar, Marvel, and the Star Wars series. Under the banner, the content line has expanded, and the consumer group has changed, and adults have also become an important consumer group for Disney. The participation of stars such as
Di Lieba represents Disney's stepping out of the younger age.
Disney has added Chinese elements to derivatives that are close to the Chinese market. For example, in the "Retro Shanghai" series sold in Shanghai Disneyland, Minnie wore a cheongsam and added peony flowers to her hair accessories.
After six years, the IP of "Frozen" is still hot.In justice, "Frozen" is no longer a movie IP, but a commercial symbol.
