First there was Chen Guangbiao, then Sun Yuchen

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First there was Chen Guangbiao, then Sun Yuchen - Lujuba

Buffett’s two guests

If the charity lunch is held as scheduled, I wonder if Mr. Buffett, who is nearly 90 years old, can still remember that this energetic young man born in the 90s, Justin Sun, had a relationship with himself in China many years ago. The businessman has similarities.

In 2010, that was the second time Buffett came to China for a charity dinner. At that time, the trend of donation by entrepreneurs had not yet prevailed in China. Among the many wealthy people who refused to attend because of fear of being "persuaded to donate", Chen Guangbiao announced the "naked donation", which became a sensation.

Actually, as early as a year ago, the name of the "China's No. 1 Good" passed across the oceans to the "World's Richest Man" Bill Gates. Gates asked Chen Guangbiao to have a private meeting in Beijing. We talked very happily. So at the charity dinner a year later, Gates brought his friend Buffett, who was also committed to charity, and introduced Chen Guangbiao to him. In the group photo left by the three at the

dinner, Chen Guangbiao, who is not as wealthy as the two left and right, stood in the C position because of his "naked donation". In contrast, Justin Sun canceled the lunch and missed the opportunity to take a photo with the stock god. The price was that he could only continue to keep the two-person picture on the Weibo homepage.

According to the routine, netizens have already figured out the title of this wave of hype for him: the first man to agree with Buffett. The most exciting evaluation is that the cost of 30 million made him a series of dramas, and the popularity of 300 million package years.

Jiang is still an old spicy

, ​​he is like a time bomb, he never plays cards according to the routine, he can make amazing moves at any time. This sentence can be used on Chen Guangbiao ten years ago, or on Sun Yuchen ten years later. The two are quite similar in terms of enjoying being watched, seizing every opportunity to hit hot spots, and being questioned for "show".

In the matter of "changing the time", facing Chen Guangbiao, the predecessor, Justin Sun’s team canceled and changed the lunch date is not worth mentioning—for charity, on the 30th year of 2009, Chen Guangbiao was in 5.12 Before the earthquake monument, he announced that he would change his birthday anniversary to May 12. ①

There seems to be nothing that Chen Guangbiao cannot change for charity. In 2011, in order to promote a low-carbon life, Chen Guangbiao announced that his family had changed their names-he changed his name to Chen Low Carbon, his wife changed to Zhang Green, and his two sons changed their names to Chen Environmental Protection and Chen Environment. ① Both

have adopted the most cost-effective propaganda method of "snapping hot spots", especially when the hot spots contain the factors that can most mobilize group emotions, the effect is particularly good. Here are a few examples.

In February of this year, Justin Sun announced on Weibo that Zhao Yu, who saved people and injured the perpetrator, provided a support plan totaling 10 million yuan, "to achieve justice, 100% to achieve good and evil rewards for evil." In the end, Zhao Yu was exempted from prosecution, and Justin Sun still donated 100,000 yuan to him, and then posted the transfer record on Weibo.

He also appeared in the rights protection incident of Xiaopeng Motors last month. He said on Weibo: All users who are not satisfied with the compensation plan of Xiaopeng Motors can sue for this. I personally subsidize 80% of the legal fees until the official settlement is satisfied. Program. This move can be described as killing two birds with one stone: In the previous battle between Justin Sun and Wang Xiaochuan, Xiaopeng Motors Chairman He Xiaopeng sided with Wang Xiaochuan, and Justin Sun's move was also regarded as a revenge.

First there was Chen Guangbiao, then Sun Yuchen - Lujuba

Compared with Sun Yuchen’s choice of hot spots, and occasionally for other purposes, his predecessor, Chen Guangbiao, has a clear goal and a clear view.

In the Diaoyu Islands incident, Chen Guangbiao first announced at the launching ceremony of the "Chen Guangbiao Good People" series of organic foods: "I would like to donate the first funds for selling organic food to the People's Army to defend the sovereignty of the Diaoyu Islands." In the Diaoyu Islands incident, some people’s private cars were smashed and given "trade-in", and 43 Geely Emgrand EC8s worth 128,000 yuan were given to 43 families. ①

In the era when the Internet was still underdeveloped, Chen Guangbiao took advantage of his "presence" and his footprints spread all over the country. In addition, this entrepreneur is very malleable, his image is changeable, and he has played many roles:

he played Lei Feng; he imitated Nicholas Tse’s guitar slamming in environmental activities.He smashed the lead-acid battery electric vehicle on site to show his attitude; he also played as a traffic policeman and went to Nanjing downtown to maintain traffic order; he held a solo concert in Bijie, Guizhou, and donated 1,000 sheep to the Bijie experimental area , 2000 pigs, 113 agricultural machinery... countless.

It can be seen that, whether in terms of the ability to shift a thousand catties or the richness of imagination, in front of this predecessor, Justin Sun, a teenager born in the 90s, still has a lot of room for improvement.

After the Liu Qiangdong incident in April, Justin Sun was on a whim and claimed that he wanted to invest 100 million yuan to make a movie. He had a name in mind. It was called "Mingzhou Chronicles". On the suggestion of good things netizens, he thought of an English name "Romance of Minnesota". ".

Senior Chen Guangbiao also has experience to share in filmmaking. He was a person who made a promotional video and a director for "Urban Car Free Day". It was reported by the media back then:

accompanied by the sound of "suddenly", the sharp and tough "manipulator" stretched out to the black Mercedes below without hesitation, pierced the car body, smashed the glass, and then crushed the entire car...

Chen Guangbiao personally operated and destroyed the "particularly emotional" Mercedes-Benz S600 he bought at the beginning of his career. He also told reporters that he would smash a Mercedes this year and a BMW next year. ②The screen of

is shocking enough, the psychological activities of the characters are complex enough, and it paves the way for the next step of the story... Chen Guangbiao's experience in film directors is more than enough to pass on to Justin Sun.

In addition, Chen Guangbiao used real money to create a visual impact that was unimaginable by Justin Sun, who lived in the era of mobile payment. The latter could only spend money on Weibo and seek the pleasure of "dropping coins" through electronic transfers.

Chen Guangbiao must have experienced the psychological satisfaction of holding banknotes in his hand, and used this as a psychological basis for his charity. He often went to disaster areas, nursing homes, and various donation sites, and distributed sheets of banknotes to everyone, gaining an influence of tens of thousands of hundreds of thousands that far exceeded the value of paper.

He also likes to take photos with cash. In the most widely circulated photo, he stands behind a half-height money wall just raised from the bank with his arms outstretched, enjoying the light of the "first kind" lit by money. The largest amount was RMB 1.5 billion, weighing 16 tons.

Difficult brothers? Justin Sun in the photo of

has a pair of eyes that cannot conceal his desire for success. His youthful achievements (if measured only by wealth) are driven and achieved by this desire. For him, there is only one option for success in life. Money is the only measure of a successful life.

is different from Chen Guangbiao in this point. Although neither of them was a "second generation", Justin Sun was born at least in a well-off family, and Chen Guangbiao's growth environment was even worse. One of his brothers and sisters starved to death because of extreme poverty. His success is led by his strong survival instinct, and poverty alleviation is always ranked before "getting rich".

Regardless of whether it is for a show or not, Chen Guangbiao claims: "It is a shame to die among the rich"; and Justin Sun said on Weibo: The happiness of the rich is so unpretentious and boring-obviously, he enjoys this The joy of using money to control the rules of the game.

Chen Guangbiao once said that he not only wanted to be the best beneficiary in China, but also wanted to be the best beneficiary and the richest man at the same time, but his behavior could not justify himself.

According to reports, in 2009, Chen Guangbiao’s company Huangpu Recycling had a net profit of 410 million yuan, and Chen Guangbiao donated 313 million yuan, accounting for 77% of corporate profits; as of July 17, 2012, his total donation exceeded 2 billion yuan . ③ The sum of

is not a small sum. Even if it is placed in the "2019 Hurun Charity List" released ten years later, it will still be in the top ten. But looking at the companies on the list, charitable funds will never account for more than one-tenth of corporate profits. For an entrepreneur, using most of the profits from corporate development for charity is not a practice that is conducive to sustainable development and worth encouraging.

's high-profile charity eventually led to his unexpected results: after investigation by reporters, Chen Guangbiao's donation amount was injected with water, the purpose of the donation is unknown, and the company's financial fraud has surfaced. Today's Chen Guangbiao has been sold in the mediaDisappeared.

Soon after Justin Sun announced the cancellation of Buffett’s lunch, the 21st Century Business Herald revealed that he was suspected of illegal fund-raising, money laundering, and pornographic gambling. I don’t know where the fate will go next.

Referring to Chen Guangbiao's legendary entrepreneurial experience before, we seem to have reason to believe that he is likely to have greater achievements in business operations and continue to be active in today's entrepreneurial arena. But he finally turned the steering wheel and took his ship of life to another channel. This proves that it is not his clever mind, but his thoughts and vision that ultimately determine whether a person can succeed.

At the dinner 9 years ago, Buffett talked about "why did I donate 99% of my wealth". The rational and rigorous thinking behind it, but there is no lack of goodwill, is impressive:

first point, (naked donor) It means giving up watching movies, going to restaurants, or other personal pleasures. In contrast, my family and I fulfill the promise of donating 99% of our wealth without sacrificing what we need or want.

The second point is that this donation will not let me give up my most precious asset, which is "time." All I can do is to take out a lot of Berkshire Hathaway stock certificates. These "withdrawal certificates" can be exchanged for various resources after they are realized, so that those who fail to win the lottery in life People get some compensation.

The third point is that my family and I will not feel guilty for our extraordinary good luck. On the contrary, we are full of gratitude. If we spend more than 1% of our wealth on ourselves, our sense of happiness and accomplishment will not increase. However, the remaining 99% of wealth can have a huge impact on the health and well-being of others. This reality has pointed the way for me and my family: the wealth left is enough to spend, and the rest is given to society to meet more needs.

may not be scary to show, what is really scary is to show beyond one's ability, without rational thinking, and unable to bear the consequences.

After seeing the news that Justin Sun canceled Buffett’s lunch due to illness, one of my colleagues couldn’t help but threw an expletive word in the WeChat group and left.

Reference materials:

①. "China's first benevolent Chen Guangbiao, high-profile charity advocate"

②. "I want to smash a car, no Mercedes-Chen Guangbiao in public is accused of smashing a Mercedes-Benz car for a show" Chinanews

③. And Buffett donate 10 million to China" Oriental Morning Post

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