mentions Feng Xiaogang's new film, I am afraid that most people's impression is still stuck in "Phone 2".
Under the chain reaction triggered by Cui Yongyuan's one-drawer contract, "Phone 2" was completely out of signal. The focus of the incident Feng Xiaogang and Huayi Brothers fell from the cloud together.
When everyone is concerned about how Feng Xiaogang and Huayi should overcome the catastrophe, Feng Xiaogang's new movie is set.
This is Feng Xiaogang's first film this year, and it may be the only film in the fourth quarter of Huayi Brothers.
is just looking at it from now on, hope that "only Yun knows" this not far away "water" to "quench thirst" can only be a drop in the bucket.
"Phone 2" has no signal, Feng Xiaogang returns with the new film "Only Yun Knows"
is not complete without Feng Xiaogang's Lunar New Year files.
In 1997, Feng Xiaogang created the first domestic New Year movie with "Party A and Party B". After more than 20 years, Feng Xiaogang has almost become another symbol of the New Year's Festival. In 2003, Feng Xiaogang's "Mobile Phone" won 56 million box office in the Lunar New Year stall, becoming the box office champion of that year.
But in 2019, Feng Xiaogang's film for the New Year's Day is not "Mobile Phone 2", but "Only Yun Knows".
On November 16, "Only Yun Knows" exposed the "A Life Time" version of the trailer and the "Missing Your Smile" poster, and it was officially announced that it would be released on December 20.
did not chase hot spots, did not tease bored children, this time Feng Pants told a love story seriously. It is said that this film is based on the true love story of his comrade-in-arms and assistant Zhang Shu. In the film, Sui Dongfeng and Luo Yun, two young people working in a foreign land, meet each other by renting Lin Tai’s house, and they make an unexpected achievement. Beautiful marriage. The heroine and heroine are Huang Xuan and Yang Caiyu who once starred in "Fang Hua", and Lin Tai is played by Xu Fan.
Feng Xiaogang is going to fight this Lunar New Year gear, it is not easy to win.
In addition to "Only Yun Knows", this Lunar New Year file also has "Two Tigers" starring Ge You and Zhao Wei, Huang Bo Wang Luodan's "People Captured by Light", Yen Zidan's "Ye Wen 4", Hu Ge Gui Lunmei's "South "Gathering at the Station", "Manslaughter" by Xiao Yang and Chen Chong, plus "Lanxin Theater" which is suspected of being withdrawn. According to statistics, this Lunar New Year file has nearly 52 movies on the beach, covering comedy, love, art, action, etc. Types of. The melee of
's new film will inevitably cause a diversion between the film and the audience. It is basically impossible to create a box office miracle of the "youthful" style before. At the same time, according to industry insiders, "Only Yun Knows" is a dull romance film with a bit of "reverse time feeling", "Feng Xiaogang is going to shoot the oldest kind of love, not the love of young people now. In his movie, There will be no entertainment style." Can such a literary movie stand out in the genre?
From another point of view, today's Lunar New Year files are no longer the original "box office harvest time". Compared with the more powerful neighboring stalls "Spring Festival stalls", the popularity of the Lunar New Year stalls is decreasing. Last year, the Lunar New Year stalls accounted for only 8.1% of the box office.
competes with nearly 50 movies in such a shrinking schedule, "Only Yun Knows" seems unlikely to win. How long will the winter of
Huayi last?
, as Feng Xiaogang’s only work that will successfully land in theaters this year, "Only Yun Knows" carries his "main performance" this year and directly affects the "fate of gambling." .
In November 2015, Huayi Brothers acquired a 70% stake in the "shell company" Zhejiang Dongyang Meira Media Co., Ltd. (hereinafter referred to as "Dongyang Meira") controlled by Feng Xiaogang for 1.05 billion yuan. At that time, Dongyang Meira made a performance commitment with a commitment period of 5 years. From the date of completion of the equity transfer to December 31, 2020, the performance target promised in 2016 is that the target company’s audited net profit after tax for that year is not low At RMB 100 million, since 2017, the performance target for each year is an increase of 15% on the basis of the net profit target committed in the previous year.
In other words, from 2017 to 2020, Dongyang Meira will realize net profits of 115 million yuan, 132 million yuan, 152 million yuan, and 175 million yuan respectively, otherwise Feng Xiaogang will need to pay for compensation out of pocket.
In 2018, Feng Xiaogang, who did not have any new movies successfully released, failed the bet. According to Huayi Brothers' 2018 annual report, Feng Xiaogang compensated Huayi Brothers with a total of 68.21 million yuan. This year "Only Yun Knows" is Feng XiaogangThe only movie, but in the current "People Want to See List" in Maoyan's Lunar New Year file, "Only Yun Knows" is not even ranked in the top ten, which makes people worry about Feng's fate of gambling this year.
and Feng Xiaogang are also sick and pity the two brothers Wang Zhongjun and Wang Zhonglei, who have pledged all the shares they hold, reflecting the company's current operating difficulties. Since being beaten into the cold winter because of the "one-drawer contract", Huayi Brothers has never warmed up.
On October 25, Huayi Brothers released its third-quarter financial report, but the financial results were not optimistic. The data shows that the total operating income of the company during the reporting period was 1.617 billion yuan, a decrease of 49.22% from the same period last year; operating profit was -690 million yuan, a decrease of 214.63% from the same period last year; the total profit was 700 million yuan, compared with the previous year. A decrease of 215.97% over the same period; net profit attributable to shareholders of listed companies was -650 million yuan, a decrease of 298.56% from the same period last year.
Among them, the revenue of the main business segment has experienced a significant decline. The film and television entertainment industry has fallen by 48.17% compared with the same period last year, and the brand licensing and live entertainment have fallen by as much as 76.44%. Huayi said that during the reporting period, film revenues declined to a large extent compared with the same period last year, mainly because the films "Fang Hua" and "Predecessor 3: Goodbye to the Ex", which were released in the same period last year, achieved higher box office Revenue, the box office revenue of films during the reporting period has dropped significantly.
and this just reflects the shortcomings of Huayi Brothers' business. Huayi has always focused on movies, but under the current situation, the movie market is full of various uncertainties. The "Predecessor" series and the "Fang Hua" explosion path have not been well continued. At the same time, Huayi is still facing "censorship risk", "Yai Bai" is the best example. When
tasted the bitter fruit of the market and the review in Huayi, the domestic film and television industry pattern has also undergone earth-shaking changes. Film and television companies such as Guangguang, Bona, and Beijing Culture have relied on their unique development paths to "enclose" the current film market, without giving Huayi any buffer space. At the same time, the strong and powerful rookie in the film industry, "You Aiteng", also began to use its strong capital, channel and platform advantages to rebuild the "order of the Chinese film and television industry." Bona President Yu Dong predicted that "all film and television companies in the future will give BAT part-time job" is becoming a reality.
is not only weak in the film business, the once star-studded "artist giants" have also begun to become a thing of the past.
Huayi Brothers' brokerage business started in 2000. In its heyday, Huayi Brothers had more than half of the artist resources in China's film and television industry. Fan Bingbing, Li Bingbing, Zhou Xun, and Huang Xiaoming were all Huayi artists.
But then, Huayi began to encounter the "artist escape crisis", from the elder sister of the artist King Jinghua quitting, to the head artist leaving the Huayi Brothers and opening a personal studio, even if Huayi was bound by investing heavily in the acquisition of artist companies The head artist still cannot stop the loss of stars.
big coffee leaves, newcomers are not popular, Huayi's artist brokerage business is in an embarrassing situation of "green and yellow", I wonder if you have found that Huayi has not been popular with new stars for a long time. Open the official website of Huayi, among the group of young idols that Huayi strives to create, except for the new generation "Feng Girl" Zhong Chuxi and "GQ Red Carpet" "Idol Trainee" Dong Youlin, who have a certain reputation, the rest of the actors and idols are basically All belong to the state of "checking no such person"
To some extent, this is also the inevitable result of Huayi's previous development route. As a traditional film and television company, Huayi has always cultivated film and television stars such as Zhou Xun and Li Bingbing with practical achievements, but now the entertainment industry has entered the "traffic idol era", which is a completely different celebrity training process. What is needed is not only the certification of film and television works, but also the "use" of fans and traffic. This can be seen from the "debut rate" of Huayi's newcomers in variety shows on major Internet platforms.
The traditional business is weak, and the emerging business is unable to do anything. In the face of such "Huayi Brothers", I don't know how many paintings Wang Zhongjun can sell?
