Author/ Ling樨
With the advent of the mobile Internet era, video sites represented by iQiyi, Youku, and Tencent have risen rapidly. The online audio-visual platform is no longer one of the distribution channels of TV stations, but has begun to gather forces from all parties. To supplement high-quality content, some film and television production companies that used to serve TV stations have also begun long-term and in-depth cooperation with video websites.
The "Matthew Effect" has intensified, and competition in the film and television market has become increasingly fierce. In order to supplement higher-quality content and attract users to pay, the three major video sites are also crucial to the binding of excellent film and television production companies.
In order to have a clearer understanding of the binding relationship between YouAiteng and the film and television company, Wangyuguancha (ID: wangyuguancha) integrates multiple information and analyzes the platform's self-made dramas one by one.
Iqiyi: Gongfu, Linghe, Xiaotangren
can be seen from the table below, grabbing the "waist" market is an important reason for iqiyi to break through.
entered the market with the youth drama "The Best of Us" cooperating with Xiaotangren, which not only achieved iQiyi’s good reputation, but also attracted attention to the little-known Tangren at the time. It was a video website cooperating with film and television companies. A good example of a win-win situation.
Since then, iQiyi has continued to cooperate with Xiaotangren in depth, successively launching "Hello, Old Time" and "Exclusive Memory", both of which have achieved good results. In January of this year, iQiyi and Xiaotangren re-created "Soul of Chess", starring Hu Xianxu and Jiang Yiyi. In September of this year, "Amazing Girl" adapted from the American drama "Gossip Girl" was launched and is currently being filmed.
is not only that, but also Gongfu Pictures and Linghe Culture that have established in-depth cooperation with iQiyi. This year, the "Animal Management Bureau" jointly produced by iQiyi and Gongfu successfully attracted female audiences with its allegorical narrative mode and a storyline full of fantasy and innocence. Prior to this, "River God", a collaboration between iQiyi and Gongfu Pictures, also succeeded in getting out of the circle by word of mouth. It is said that "River God 2" will soon meet with the audience.
Iqiyi and Linghe’s cooperation projects are more abundant, mainly the works of Nanpai Sanshu and Tianxiaba singing, including "Old Nine Gates", "Golden Eyes", "Trek Kunlun Ruins", etc. There are also "The Master" and "The Hot-Blooded Boy", which is currently on the air. The cooperation of many projects also indirectly shows that Bai Yicong and iQiyi cooperate harmoniously.
It is worth mentioning that some companies that often invest in and produce TV drama projects have also chosen to cooperate with iQiyi in recent years, such as "July and Ansheng", "Heavy Fire on the Moon", and "Tianwu "Ji", "Peerless Double Pride", Ciwen's "Storm Dance", "Lord of the World: Critical World", Straw Bear's "Spiritual Realm", "Three Marriage to provoke the king's heart", etc.
iQiyi’s platform positioning is mainly "youth". Whether it is ancient costume, suspense, the Republic of China, spy war, police and bandit, etc., priority is given to the positioning of youth. Therefore, in addition to some powerful established companies, some emerging companies Will also choose to cooperate with iQiyi as a springboard for entry. For example, He Li Chenguang's "The World Owes Me a First Love", Mirror Space "You Who Seen the Taste" and so on.
Tencent: Huace Kedun, Jiaxing, Xinli
Tencent cooperates with more complicated companies, but most of them focus on the head market, Xinli, Jiaxing, Ciwen, Wanda, Huanrui, Huace, Ningmeng, Companies such as Tang Ren and Yao Ke are familiar with and have produced many excellent film and television works.
"The Flowing Good Times" starring Ma Tianyu and Zheng Shuang is a self-produced drama jointly produced by Tencent and the Syndicate Films under Wattecdon. Although the broadcast effect is average, it also establishes the connection between Tencent and Wattecdon. At present, "You Fei", a collaboration between Watson and Tencent, is currently in hot filming. As it is the first play of Zhao Liying's postpartum comeback, and the male lead is the new streamer Wang Yibo, the play has not been broadcast first. In addition, "Nuan Nuan, Please Advice" has been completed and is expected to be broadcast on Tencent in the first half of next year.
Xinli has collaborated with Tencent this year on two dramas, "Celebrating More Than Years" and "Douluo Dalu", the cast is very interesting, "Celebrating More Years" is also expected to be broadcast at the end of this year under the expectation.
Huanrui and Tencent have collaborated on two "Tomb Robber Notes" series. The broadcast effect of "Furious Sea Dive Sand & Qinling Sacred Tree" is good, and "Genting Heavenly Palace" has also been completed, starring Qin Junjie. The broadcast time has not yet been announced. .
lemon cute and Tencent firstThe "Full-time Master" that has cooperated with each other has achieved good results, but there is no news that the two companies will cooperate again. "Wuxin Master 3", a collaboration between Tang people and Tencent, was finalized in August this year, starring Chen Yao and Han Dongjun. "Ling Long" was also launched in June. It attracted attention because of Zhao Jinmai's first costume play. There is still no official announcement of the ending .
occupies most of the head company market, and Tencent has not given up on cooperation with small and medium-sized companies. This year, Tencent’s several popular dramas have also cooperated with cutting-edge companies. For example, "Chen Qing Ling" is a work of its cooperation with Xin Pai Media, and the two re-collaboration of "Despair and Hidden Jade" are still in the preparatory stage; "The Hour of Light to Our Warmth" is the company of Qi and I think about it. Shuangjie Pictures is a collaboration; "Feng Yi" starring Xu Zhengxi and He Hongshan is a work of its cooperation with Haitangguo Pictures. Because of the happy cooperation, the two companies will also cooperate "Today He Xi". The starring is currently Li Qin and Jin Han.
It is worth mentioning that Benshan Media has once again made efforts to create "Liu Laogen 3" and "Rural Love 10", and both have exclusive cooperation with Tencent Video and jointly produced with Penguin Film and Television. And Tencent has also cooperated with Hong Kong TV in "Apostle Walker 3", which shows its wide coverage and strong financial strength.
Youku: Liubai, Ali, Tang De
are different from Tencent and iQiyi. The cooperation between Youku and film and television companies is more cohesive. Although due to limited financial strength, the overall drama layout is not dominant, but Youku does Frequent hits, bind large companies with strong financial strength, strive to have high-quality content and well-made, and gain a foothold with multiple top hits.
Youku and Tang De co-produced "East Palace" which became a hit in the first half of this year. His re-collaboration with Tang De "Big Splashing Monkey" also cost a lot of money. Lin Feng and Jiang Mengjie were invited to join. , But there has been no news so far, and news of "banned broadcasting" has been heard.
Thanks to the support of Ali funds, the cooperation between Youku and Ali Pictures is stable. The popular "Crane Huating" is based on the beauty of Chinese costumes, the ups and downs of the plot, and the superb acting skills of the drama. Impressed the audience. In addition to this drama, there are also two youth dramas "Hello Yesterday" and "I'm Single by My Skills".
Youku and Perfect have also collaborated on two dramas. Wu Qian and Zhang Xincheng's "Snow Pear Stew in Rock Sugar" has attracted much attention. There is also a "Blue Flame Assault" starring Ren Jialun and Chen Xiaojun, which is the first fire-fighting drama in China. , Just finished in October this year.
Q3's popular "Twelve Hours in Chang'an" was a collaboration between Youku and Liubai Films. In addition, Weiying Times, Sanren Media, Shijian Media, and Yuyue Films also participated in the production. "Girlfriend I Can't Fall in Love" is also a collaboration between Youku and Liubai, starring Qiao Xin and Xu Weizhou, and it just ended on Youku solo. It is worth mentioning that the two cooperative "Road to Awakening" has also been completed, starring Chen Feiyu and Xiong Ziqi, and the lineup is also very strong.
Youku and Netflix have also collaborated on a number of dramas, including "Yan Bone", "My Name is Zhao Jiadi", "First Love for So Many Years", of which "First Love for So Many Years" was completed in August this year.
Youku will continue the "white" series with Wuyuan Culture. Not only will it continue to launch "White Night Chase 2", but also the suspenseful emotional drama "White Moonlight" starring Song Jia and Yu Entai has just finished.
In addition to the ones mentioned above, Youku also has an ancient costume historical drama series "Daming Fenghua" that has attracted much attention. From the perspective of the cast, Tang Wei and Zhu Yawen co-starred, which shows that the investment volume of the drama is not low. This drama is jointly produced by Youku and Ruyi Pictures. This year the two also co-starred Song Qian and Ou Hao's "I Don't Know the Heart of the Mountain" has ended.
