After "I'm Not the God of Medicine" became a phenomenal movie with a box office of 3.1 billion yuan last year, this year's "Youth You" has once again become a realist movie with a box office of 1.5 billion yuan under the super high reputation.
plus the newly released "Beneficiaries" and "Chang'an Road", as well as "Only Yun Knows" and "Chinese Women's Volleyball" which will be released in the Lunar New Year and Spring Festival files. In the past two years, the continuous emergence of such films has continuously caused The market's attention to this subject film.
is different from some major productions highlighting the visual effects movies. Realistic themed movies often do not require excessive costs. However, with high-quality content and compatibility with the real society, they can always break through the gap between the movie and the audience. Distance, get their emotional approval, and then become a dark horse in the market.
Realistic films have achieved box office success one after another, and have also allowed the outside world to see the market prospects of this theme. So has the highlight moment of realistic films come?
The creative peak of realism movies has arrived. Although "I'm Not the God of Medicine" has set off a wave of realism movies, the creation of such movies did not start with this movie.
Prior to this, there were no shortage of high-reputation films such as "See You in the Sky", "Ocean Paradise", "The Thief" and "Peach Sister" on the market, and many works even had a strong star lineup. However, as commercial blockbusters have become the main force in the market, these films have failed to achieve ideal box office results and have always been labeled as niche.
Until recent years, "Return", "Dear", and "Go away!" Movies like "Tumor" have entered the era of box office billions, and realism-themed movies have gained momentum. Of course, although their box office volume has made a big breakthrough, compared with the box office of commercial genre movies, the huge gap also means that the era of realist movies is far from coming.
Until the appearance of "I'm Not the God of Medicine" last year, Douban's score of 9.0 became the highest-rated domestic film in the past ten years, with a box office of 3.1 billion yuan, which also raised the box office ceiling of this subject to one billion yuan.
Immediately afterwards, the small and medium cost film "The Unknown" once again became a big hit in the market. Although the film only won more than 8 million yuan in the box office on the first day, there is a huge gap in the box office of "Venom: Deadly Guardian" and "Fantastic Beasts: The Crimes of Grindelwald". However, with the strong reputation of Douban score of 8.1, the film ushered in a counterattack at the box office. On the sixth day of the release, it became the single-day box office champion, and finally won a box office score of 790 million yuan.
This year, the appearance of "Young You" continued the myth of realism. The
Douban score of 8.4 is currently the highest score for this year's domestic feature film. It has won a single-day box office championship for 17 consecutive days and a box office of 1.5 billion yuan, making it a hot spot in the movie market this year.
In addition to the "Beneficiary" and "Changan Road" released this month, it still has a higher reputation than the same period. Next month, Feng Xiaogang's "Only Yun Knows" and other films will be released. The power of realistic films is already Not to be underestimated, both in terms of quantity and box office have made a huge breakthrough. What made
the brilliant situation of this kind of film?
The industry has not yet reached a consensus on the category of realistic movies. In a broad sense, films that allow viewers to connect with their own lives or real society, and arouse emotional resonance can be called realist works. Therefore, even action movies, fantasy movies and comedy movies such as "Operation Red Sea", "Take My Brother Quickly", and "Overtime Cohabitation" are included in this list because of the above characteristics.
In a narrow sense, realistic films mainly refer to films that reflect current characters. Such works have strong social, school, and family problems that are common in reality. For example, "I'm Not the God of Medicine" discusses the expensive medical treatment, "You of the Younger" points to school violence, "Dog Thirteen" reflects family education, and "Chang'an Road" addresses family issues.
However, whether it is distinguished from the broad or narrow sense, one thing in common is that realism-themed movies have indeed achieved great success in the past two years, and the underlying factor is the successful combination with mature commercial films. The most obvious thing about
is "I am not a god of medicine". When the film’s main creators made this film, they had already made it clear that they should be based on the thinking of commercial genres, and before the filmThe positioning of half of the comedy and the tone of the second half of the tragedy also made the audience laugh and tear, and eventually became a phenomenon-level work.
"The Unknown" also uses the same model. The content of the people at the bottom of the society resonates deeply. Through the combination of comedy types and non-linear narrative, the audience of this film no longer stays in the niche range, and then Obtained market success. Although
"You of the Youth" no longer applies the genre of comedy, the treatment of mutual support and help between the two young people who have the same illness makes it different from the previous purely artistic films such as "Ocean Paradise" and "Sister Tao".
The fusion of realist themes and mature commercial genre films is the prerequisite for this type of film to achieve box office breakthroughs, and whether to choose comedy in genre is not a decisive factor.
Secondly, if today's films want to become a hit, they are increasingly relying on the social topic of the film. It can arouse the attention and discussion of the whole people. This is true for the genres such as "The Wandering Earth" and "Nezha's Devil Boy". This is especially true for ideological films.
The prototype event of "I'm Not the God of Medicine" stays more at the family level, and in order to make the film more widely concerned, the film's creators deliberately dealt with the film as a socially universal problem.
Facts have also proved that behind the film's ability to achieve a high box office far beyond the expectations of the outside world, it is inseparable from the strong resonance of the film at the public level, and the films that can achieve this are socially universal.
is empathy in the end. "You are a teenager" is the most obvious in this respect. The school violence reflected in the film is too direct and not evasive, but it touches the hearts of the audience. The more shocked the audience is, the greater the influence of the film. Is
thriving or in full bloom?
Although many films such as "I'm Not a Medicine God", "The Nameless", and "You Are Young" have made great breakthroughs in the market, if we conclude that realism-themed movies have fully risen by this, it seems to be said. Too early. After all,
has many films of this kind released every year, but there are still very few that can really become a hit. The reason for
is that several factors still haunt the breakthrough of this type of film.
First of all, the quality of most films is not high, and the reputation is not strong enough to make them break through. Throughout the dark horse movies of "I'm Not the God of Medicine", "The Nameless", and "You Are Young", from Douban's ratings of over 8 points, it is not difficult to see that the movies are of excellent quality. However, there are still very few films on the market that can reach the reputation.
Second, the commercial type of the film is not mature enough. Last year’s word-of-mouth, "Bruptly Silent" and "Dog Thirteen" were widely recognized in the industry. Douban scores above 8 points. However, these two films were not made according to the packaging of commercial genres, and they were too literary. The realization of breaking the circle failed to arouse the collective viewing of the public.
Actually, not as long as it is a realist subject film can achieve market success. Even if the film is adapted from real social events, if the quality is not hard enough and the content is "not good-looking", then it will not resonate with the audience, it will not trigger word of mouth from the water army, and it will not succeed. .
Art comes from life, but is higher than life. The reality of art is different from the reality of life, and it needs more artistic creation on its basis.
Realistic themes can add points to some films, but their role is limited after all, and if you want to obtain a huge market breakthrough, commercial film packaging, wonderful stories, the combination of entertainment and sociality, arouse strong emotional resonance from the audience Has also become the key.
