In the past three years, the box office of the Spring Festival movie season has exceeded 6 billion yuan every year. It is the time of the year when the movie box office is most concentrated and the box office competition is fiercest.
When the time comes to 2024, there are already 9 movies joining the Spring Festival war. The directors of these movies have a total box office of more than 38 billion yuan, which can be said to have great box office appeal. Today (31st), the pre-sale of new films for the 2024 Spring Festival has started. According to Beacon Professional Edition, as of 15:50 on the 31st, the total box office for the 2024 Spring Festival pre-sale exceeded 26 million yuan. " Article 20 " " " Hot Hot " and " Speeding Life 2" are currently among the top three in the pre-sale box office list.
In the Spring Festival war, which movies are the industry insiders more optimistic about? What preparations has Chengdu Cinema made? How to choose when arranging films? Today, Red Star News reporters conducted an interview to learn more about this.
Zhang Liang, deputy manager of Eying 1958 Film Management Company, revealed that on the first and second days of the Lunar New Year, Eying 1958 Cinemas will occupy the three films "Article 20", "Hot and Spicy" and "Flying Life 2". The top three will be adjusted based on attendance. He believes that the films released during the Spring Festival this year are basically in line with the tone of the Spring Festival family carnival. Based on the early reputation and film types, Zhang Liang is personally more optimistic about "Flying Life 2". Of course, "Bear Bears" is a traditional program held during the Spring Festival every year, and its reputation should continue to grow.
Xia Guojun, manager of Chengdu Starlight Cinema, said that most of the films in this year's Spring Festival are comedies. The theater will arrange the screenings based on the popularity and reputation of the comedies, and will also take care of the children who come to the theater every year to watch "The Bear". . He bluntly said that during the Spring Festival, every film has its own merits. On the first day of the new year, he is more optimistic about "Hot", after all, the film has a hot prospect in the early stage, followed by "Flying Life 2" and "Article 20".
It is reported that in order to welcome the arrival of the Spring Festival, many theaters in Chengdu have made arrangements in advance. Some cinemas have launched viewing guides for Spring Festival blockbusters to facilitate viewers to understand film information; some cinemas have launched ticket purchase discounts and set up special viewing sessions. Sweepstakes etc.
With the opening of pre-sales, release notices for many Spring Festival movies have been released one after another, and the lengths of the films have also been revealed. Among them, "Hot and Spicy" is 129 minutes, "Flying Life 2" is 121 minutes, and "Article 20" "141 minutes, "Let's Shake the Sun Together" 129 minutes, " Mr. Red Carpet " 127 minutes, "Bear Infested·Reverse Time and Space" 108 minutes, "Bajie: The Lower World of the Canopy" 88 minutes.
Beacon Professional Edition data analyst Chen Jin said in an interview with a reporter from Red Star News that this year’s Spring Festival schedule has obvious characteristics. There are five comedies. The content styles are mostly suitable for both refined and popular tastes. They are highly inclusive and have a high degree of public acceptance, especially "Hot". "Hot and Spicy" and "Flying Life 2" are the main types of comedies, "Article 20" and "Mr. Red Carpet" are drama comedies, and "Bear Infested: Reverse Time and Space" is an animated comedy. In addition, there are many "familiar faces" in this year's Spring Festival stalls. Directors such as Zhang Yimou, Jia Ling, Ning Hao, and Han Han have all achieved excellent box office results in previous Spring Festival stalls, while Jia Ling, Lei Jiayin, Andy Lau, Shen Teng and others have achieved excellent box office results in previous Spring Festival stalls. They are also regulars in Spring Festival movies, and the films released during the Spring Festival this year will make the audience feel familiar and friendly.
Chen Jin said that this year’s New Year’s Day has had a good start with a box office of 1.5 billion yuan. The upcoming Spring Festival is the first time in history that there will be an 8-day holiday. Judging from the data of the Spring Festival in previous years, the average number of movie viewings per capita is still There is a lot of room for improvement. "We hope that through the improvement of the overall reputation, we will attract audiences to watch more films in the cinema, make full use of the 8-day holiday, establish the consumption habit of frequent cinemas, and lay a good foundation for the Chinese film market in 2024." .”
Red Star News reporter Zhang Shihao editor Wang Liqiang
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