China Business News Network Henan (Reporter Yang Xiaohui) Located in the Jianye Huayi Brothers Film Town in the Zhengzhou International Cultural and Creative Industry Park, on the occasion of the 55-day trial operation, the Winter Drama Elite Crossing Conference was officially launched on November 15. Various actors from all over the country meet in the movie town in the cold winter wind, wearing cloaks, dressing in the garden, and experiencing the crossing. The
Winter Drama Touring Conference runs through the entire winter. It is a winter cross-dressing drama tailored by Jianye Cultural Tourism for film towns. Large-scale "warm winter" cross-themed activities will be launched on traditional festivals such as New Year's Day and Spring Festival. The
"Crossing Friday" theme event will run through the winter drama traversing conference, and it is a normalized theme event featuring movie towns. During the event, the movie town will provide visitors with a variety of court style cotton cloaks for free every Friday to meet the needs of visitors. Visitors put on winter clothes, cloaks, and swords in their hands, and experience a chivalrous life in Tai Chi. Inadvertently, they can also see steaming hot drinks, smell the fragrant roasted sweet potatoes and fried chestnuts. Especially at night, the lanterns full of the garden emit a soft warm light, and visitors are here, as if traveling through hundreds of years in an instant.
, as the first immersive movie theater in the Central Plains, integrates movie scene tours, movie themed performing arts, movie interactive amusement, movie culture experience, movie themed inns, homestays and intangible cultural heritage experience. Once launched, it will quickly Became popular. Since the trial operation of the premiere ceremony on September 21 this year, it has received about 500,000 tourists, of which night tourists accounted for nearly half, covering more than 20 tourists including Henan, Hubei, Hunan, Shandong, Shanxi, Inner Mongolia, Guangdong, Jiangsu, etc. Province City District.
According to incomplete statistics, since the establishment of the film town’s self-establishment project, it has directly solved about 2,000 local jobs, indirectly driven about 10,000 employees in the International Cultural and Creative Industry Park, and brought about 500,000 tourists to surrounding commercial projects and tourism projects. The economic and social driving effect has initially appeared.
At present, Jianye Cultural Tourism is focusing on the needs of night economic development of cultural and tourism integration, vigorously promoting night tourism and night cultural consumption innovation in movie towns, and creating a closed-loop cultural tourism ecological chain of "show, play, eat, live, and buy" , To meet the growing consumer demand for cultural tourism. The development of Jianye's cultural and tourism industry is bursting with vitality.
