On November 19, the 2025 Migu Advertising Investment Partner Conference kicked off at Beijing Shougang Park. As one of the 2024 Migu Ecological Conference series activities, with the theme of "Renewed Vitality and Better Together", the conference made a number of strategic signin

On November 19, the 2025 Migu Advertising Investment Partner Conference kicked off at Beijing Shougang Park. As one of the 2024 Migu Ecological Conference series activities, with the theme of "Renewed Vitality and Better Together", the conference made a number of strategic signings and released many S-level dramas such as "Water Dragon Yin". Luo Yunxi, the star of "Water Dragon Song", also came to the scene. The play is adapted from Teng Ping's novel "Thousand Tribulation Eyebrows". It tells the story of Tang Lici, a mysterious master from a "foreign land" who travels and grows up in the martial arts arena and the land of China. In a world of complexity, chaos and fierce struggle, she is determined to achieve her goals. The story of protecting the world.

Migu’s content ecology is characterized by “one main and two special features”. It focuses on sports, with special film and television dramas and special documentaries as two auxiliary tracks. It is gradually realizing the business card of content IP and the brand upgrade of short play theater.

In terms of film and television dramas, Migu lays out realist cities, historical legends, suspenseful espionage and other themes to create "her theater" and "suspense theater". There are also more classic dramas such as TVB, and in the field of documentaries, it adopts a combination of self-production and cooperation. Combining strategies, on the one hand, we produce high-quality documentaries such as " Potala Palace ", and on the other hand, we work closely with CCTV, local satellite TV, and industry media to create a documentary cluster with regional and industry characteristics. At the meeting, Migu Company signed a contract with CCTV.com to focus on high-quality short and medium-sized dramas, integrate diversified film and television long-form video content, jointly explore a new model of linkage between Taiwan and the Internet, and integrated development of long, medium and short videos, and promote content innovation and communication upgrades. .

Migu will continue to delve into the "four major product tracks" of video, music and color media, metaverse, games and reading, covering users in different circles. With sports as its "signature dish", it expands its pan-sports entertainment content reserves; Migu Music's two-wing product matrix integrates the multiple dimensions of "listening, watching, and playing"; Migu Kuaiyu leverages its channel and content features to create a leading "dual feature" in the country Game distribution platform; the integration and transformation of Migu reading online articles + short plays provides a variety of natural scenes for users to release their vitality.

In addition, the Gulangyu Yuanshi community platform jointly built by China Mobile Migu and the Xiamen Municipal Government has been launched, realizing 1:1 real-time interaction on the entire island, and 10 major consumer spaces have been built across the island.

At the scene, Migu also officially announced the upgrade of the Premier League new media copyright cooperation. The two parties will work together to create more exclusive and customized Premier League football content in the future.

text/Beijing Youth Daily reporter Xiao Yang

editor/Gong Lifang