Xinmin Evening News (Reporter Li Yineng) On the afternoon of November 8, the procurement signing ceremony of the Hongkou branch of the 7th CIIE Shanghai Trading Group and the Hongkou District "Global Trader Plan" press conference were held at the Hongkou North Bund Pavilion. The

Xinmin Evening News (Reporter Li Yineng) On the afternoon of November 8, the procurement signing ceremony of the Hongkou branch of the 7th CIIE Shanghai Trading Group and the Hongkou District "Global Trader Plan" press conference were held at the Hongkou North Bund Pavilion.

The Hongkou branch of the Shanghai Trading Group held a procurement signing ceremony. Photo courtesy of the Hongkou District Information Office

In this year’s Hongkou North Bund Pavilion, Japa Industrial (Shanghai) Co., Ltd., Senshi Haiya Co., Ltd., and Kose Cosmetics Sales (China) Co., Ltd. The company, Ao Bihong (Shanghai) Cosmetics Trading Co., Ltd., Moya Ark (Shanghai) Brand Management Co., Ltd. and other key enterprises signed 5 orders together, and the transaction volume hit a new high in the history of the Hongkou Trading Group. The exhibitors’ countries and regions include Japan, South Korea, Germany, Nepal, etc., and their products cover many fields such as daily chemicals, medicine, food and beverages.

At the same time, the "Hongkou District Global Traders Three-Year Action Plan (2024-2026)" (hereinafter referred to as the "Action Plan") was officially released. Through 3 major basic aspects and 12 detailed tasks, it will promote the further gathering of global traders in Hongkou , the level of trade has been raised to a higher level, the development of new trade formats has become more dynamic, and the trade and business environment has become more efficient and standardized. The skill display service team brought by Shanghai Nanhu Vocational and Technical College also attracted the attention of many visitors.

As an important platform for deepening economic and trade cooperation, more and more "Belt and Road" co-founding enterprises have come to China through the CIIE to create business opportunities. Nepal's Highlander Agriculture made its debut at the 7th CIIE with high-mountain organic black tea from the southern foothills of the Himalayas, and signed a US$2 million cooperation agreement with Jappa Industrial (Shanghai) Co., Ltd. Tea cultivation in Nepal originated from China. Since tea species were introduced from China in 1863, Nepalese tea has developed a unique flavor and characteristics due to its unique natural geographical environment. Behind the products is culture. Through this strategic cooperation, Jappa Industrial not only "brings" Nepalese tea culture back to China, but also brings the customs, customs and food culture behind tea to China.

The Hongkou branch of the Shanghai Trading Group held a procurement signing ceremony. Picture provided by the Hongkou District Information Office

Japan’s Kose Group and Germany’s Moriseki Haiya are both “old friends” who have participated in the CIIE for many years. Kose has participated in the CIIE for four consecutive years. With "sustainability" and "innovation" as the two key words this year, it aims to show the global audience the "pure wisdom of beauty" born from Kose and its role in promoting the cosmetics industry. Through unremitting efforts in conceptual innovation and harmonious development of the global environment, the procurement transaction volume of Kose Cosmetics Sales (China) Co., Ltd. increased by US$2 million this year compared with last year. 2024 will coincide with the 30th anniversary of Ginkgo biloba extract Kinado in China and the 13th anniversary of the founding of Sensehaiya. This year, the cooperation between Senshihaiya and mhm, a century-old German pharmaceutical company, has continued to deepen. The contract value increased by 68.75% compared with last year, making it the largest single order in Hongkou. It is reported that the procurement transaction volume of the Hongkou branch of the Shanghai Trading Group at this year’s CIIE will maintain growth for the seventh consecutive year.

Brand digital management company Ruoyuchen (003010.sz), as the parent company of Moya Ark (Shanghai) brand management company, is mainly engaged in brand management, private label and agency operations. Revenue in the first three quarters of 2024 Approximately 1.154 billion yuan, a year-on-year increase of 39.25%. At this signing ceremony, Ruoyuchen and South Korea's Amorepacific Group, one of the top ten cosmetics companies in the world, reached a purchase intention of US$7 million, empowering each other through cross-border e-commerce and the China International Import Expo, stimulating new consumer needs and new experiences. . At the same time, Ruoyuchen's own brand Huanjia also made its debut at this CIIE, providing consumers with a new experience of quality life with high-quality, high-end plant extract home cleaning products.

The "Hongkou District Global Traders Three-Year Action Plan (2024-2026)" released this time is the first systematic work plan launched for the trading industry based on the Hongkou regional economic characteristics under the new situation and new requirements.According to the "Action Plan", Hongkou District has formulated quantitative goals for the growth of trade volume and the number of trade headquarters: from 2024 to 2026, foreign trade import and export will grow by more than 15%, and the number of recognized trade headquarters of various types will increase from the current 18 to 30. In addition, project-based and node-based requirements are put forward for trade format innovation and business environment improvement. In the next three years, Hongkou District will take the "Action Plan" as the guide, closely focus on the two major focuses of trade innovation and transformation and improvement of quality and energy, focus on agglomeration, seek innovation, focus on collaboration, strengthen the cultivation of entities, optimize service quality and efficiency, and through Promote high-level opening up to stimulate economic vitality, enhance global resource allocation and the opening hub function of the North Bund, and strive to write a new chapter in the high-quality development of Hongkou trade. From January to September this year, the total import and export volume of Hongkou District increased by 4% year-on-year, hitting a record high in the same period. Among them, exports increased by 42% year-on-year, the second highest growth rate in the city.