In recent days, a promotional video by Peng Bo, deputy director of the Yuhong District Culture and Tourism Bureau in Shenyang, Liaoning Province, quickly became popular on the Internet. In this video titled "Every Year Is Rich", the first episode of "All Worlds Yu Hong", Peng Bo,

In recent days, a promotional video by Peng Bo, deputy director of the Yuhong District Culture and Tourism Bureau in Shenyang, Liaoning Province, quickly became popular on the Internet. In this video titled "Every Year Is Rich", the first episode of "All Worlds Yu Hong", Peng Bo, with long hair and a suit, stands in a golden rice field and promotes his hometown's specialty rice in fluent English. It shows a strong international style and scholarly style. More than a minute later, an authentic Northeastern dialect "Zhao Shu (Uncle)" was spoken, instantly pulling the audience from the "foreign manor" back to the familiar Northeastern farmland. The strong contrast was impressive.

Since it was shot on November 1, this video has attracted widespread attention and received rave reviews after several days of fermentation. Netizens expressed that this promotion method of "international at the top and down to earth at the bottom" is full of creativity and they look forward to more "sequels" appearing. At the same time, Peng Bo’s pure English pronunciation and image of being both foreign and local have also received praise. People believe that more cultural and tourism officials should step forward to empower local cultural tourism and characteristic agriculture.

In fact, this kind of promotion method was not Yu Hong’s first. As early as September this year, @mas诺, a young man from Guyuan, Ningxia, attracted national attention with a wonderful video of selling pumpkins in English in a vast field. In just one week, the number of fans quadrupled, and pumpkin sales exceeded 50 tons. In mid-October, Masnow once again "seamlessly switched" between fluent English and pure northwest dialect to endorse Gansu Zhuanglang Apple, and achieved more than 1,000 sales on a video platform. promotes agricultural products with a combination of "fluent English + local dialect" and has since become one of the hot memes on the Internet.

On October 23, @mas诺 promoted Gansu Apple.

However, when netizens imitated Masnot and "made jokes", Pengbo's video of selling goods became popular. In addition to attracting attention for his good looks and fluent English, his status as an official also made him more popular. Topic . After all, it is not uncommon for Internet celebrities to bring products out of the industry, but it is rare for officials to bring goods out of the industry.

On the other hand, since Yu Hong’s promotional video came from a government department, netizens have placed higher expectations on it. The most frequently mentioned question is: Who is this video for? It turns out that the part where Peng Bo speaks in English in the video has bilingual subtitles in Chinese and English, and contains prose and poetic language, while the part where Zhao Heping, a major grain grower, introduces the rice growing environment only has Chinese subtitles. This makes people think: This video How many foreigners can see it? How many Chinese people can understand it? As a government cultural tourism promotion video, accurately focuses on the target audience.

Judging from the results, the effect of Yu Hong's video promotion has exceeded expectations, and the traffic of "Splashing the Sky and Wealth" has been converted into real orders. Since the mobile phone numbers of five major local grain growers were attached at the end of the video, Zhao Heping, a major grain grower who had appeared in the video in the past two days, received a call. Netizens from all over the country were curious and placed orders to try Northeastern rice. It may be ten or twenty pounds, or it may be hundreds or thousands of pounds. Several other large grain growers have also received many orders. For Honghe local government, this has taken a key step - in addition to displaying the image of , it also stimulates actual consumption.

Peng Bo invited Zhao Heping, a major grain grower, to introduce rice specialties.

In recent years, cultural and tourism departments across the country have tried their best to attract customers, and Internet celebrity directors and Internet celebrity cities have emerged one after another. From the beginning, He Jiaolong, deputy director of Xinjiang Yili Culture and Tourism Bureau, appeared on horseback to endorse the local area, to Xie Wei, director of Hubei Suizhou City Culture and Tourism Bureau, dressed as an ancient man to promote the local thousand-year-old Ginkgo Valley, which was ridiculed as "eye-catching", and later to Zibo, Cities such as Harbin and Tianshui have gone all out to attract fans, and the promotion of cultural tourism has reached new heights.

Behind the one after another Internet celebrity promotion, creativity is always the key. When we applaud Peng Bo, we are actually applauding innovative ideas. In the vast land of China, there are still many agricultural, cultural and tourism specialties waiting to enter the public eye and even the world. Cultural and tourism innovation requires more creative sparks and more "Pengbo" to stand out , thereby opening up new space and opening up more possibilities for the integrated development of local agriculture, culture and tourism.