According to a Red Star News report on November 5: At the end of October, a stay-at-home mother blogger posted a video on a social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2.

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According to a Red Star News report on November 5: At the end of October, a full-time mother blogger posted a video on the social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2. The blogger thought he should eat the remaining 2, but he didn’t expect the cake to be eaten by his husband before it entered his mouth. A lesson learned. The video aroused heated discussion on the Internet. Some netizens suspected that the video was a script, which was probably compiled in order to provoke confrontation and conflict to gain traffic.

According to a Red Star News report on November 5: At the end of October, a stay-at-home mother blogger posted a video on a social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2.  - Lujuba In response to this, the blogger posted on November 3 that she and her husband had indeed had a lot of conflicts recently. The video was real and she deleted it because she did not want to continue to spread negative energy. Because the blogger has turned off the private message comment function for strangers, the reporter tried to contact her but failed. A reporter from

saw that the IP addresses of many of his videos were in Zhejiang, and the pictures had elements of Jinhua and Yiwu, Zhejiang. The reporter then contacted the Zhejiang Jinhua Municipal Party Committee Cyberspace Affairs Office, and staff from the Internet Illegal and Adverse Information Reporting Center said they would verify and investigate the Swiss roll incident described by the blogger.

There are bloggers who sympathize with the consumption of "bad money"

Spurred by the "traffic economy", there are always people who write scripts, act out stories, gain sympathy, and start live broadcasts to attract attention... But short videos and live broadcasts have bid farewell to the era of barbaric growth. As supervision becomes stricter, platforms and audiences are becoming less and less tolerant of “fakeness”, and the path of “fakeness” is no longer feasible.

According to previous reports by CCTV News, some "domestic violence" videos appeared on a certain short video platform that made netizens deeply sympathetic and angry. The blogger stated in the video that she was a single divorced mother with four children, and her life was very difficult. In order to compete for family property and custody of her children, her ex-husband came to threaten her many times, including beatings, intentional injuries, and robberies. Illegal conduct.

According to a Red Star News report on November 5: At the end of October, a stay-at-home mother blogger posted a video on a social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2.  - Lujuba "Robber's logic, robbing children" "The ex-husband comes back to fight for the custody of his son"... The titles and images of being beaten posted by the blogger "One Heart and One Mind Citrus" made many netizens worried and worried about their personal safety, and called on relevant departments to help.

After on-site visits and investigations, the police confirmed that the video blogger "Yi Xin Yi Tang" was indeed a local resident Wu Moumou. However, in real life, Wu Moumou drove a private car and was relatively fashionable in clothes. In contrast to the ragged clothes and poor life in the video, Wu Moumou The image is completely different.

Moreover, the information collected by the police shows that Wu Moumou is married and her husband works in other provinces. This is consistent with the behavior shown in her live broadcast that her ex-husband brought a third party back to fight for her custody and threaten her. Not consistent.

According to Wu Moumou’s confession, she, her sister and friends compiled a script of “harassed by her ex-husband” and performed it through live broadcasts and other forms in order to gain sympathy from netizens and thereby gain attention and traffic.

Since October last year, Wu Moumou has been live broadcasting related content almost every day, and the number of viewers at each show has reached tens of thousands. While attracting traffic, many people also bought the products Wu recommended in the live broadcast room out of sympathy.

According to a Red Star News report on November 5: At the end of October, a stay-at-home mother blogger posted a video on a social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2.  - Lujuba In view of Wu Moumou and others' deliberate fabrication and dissemination of false information and disrupting social order, the local police, in accordance with the relevant provisions of the "Public Security Administration Punishment Law of the People's Republic of China", imposed administrative penalties on Wu Moumou and three others who shot the video.

Wu Moumou’s secret to attract traffic is to create conflicts, cause confrontation, and gain sympathy for “just bad money”.

According to a Red Star News report on November 5: At the end of October, a stay-at-home mother blogger posted a video on a social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2.  - Lujuba Similar to this, there are also "Female delivery clerk broke down and cried on the roadside after her car was stolen", "211 graduate man was laid off to deliver food without telling his wife", "Disguised as a pregnant woman to seek marriage"... From family struggles, gender opposition to poverty Wealth gap, unemployment crisis, marriage and love anxiety, all kinds of rumor-mongering scripts are trying their best to stimulate the audience's attention and emotions.

In the recruitment of short video script writers, "a sense of the Internet, a big brain, and good at creating dramatic and dramatic jokes that quickly attract users' attention" are very common requirements. Specifically, there are many subdivided tracks, some of which are falsifying the identity of the person, such as showing off wealth, selling misery, or making up sensational, family and social conflict-type storylines. Anyway, the purpose is to arouse the user's emotions. Sympathy or a sense of empathy.

However, there are more and more “crying wolf” stories, and netizens are becoming more and more wary. For young people, the first reaction when they see outrageous things nowadays is: "Script? Are they going to be sold?" When people who are really in need call for help on the Internet, will anyone still pay attention? Some netizens left a message: "If we become more and more indifferent, it is all the result of the Internet platform allowing bloggers to fake and consume sympathy."

"Jokes" can be filmed but cannot deceive feelings

Let's talk about "Cat Cup", some people think, She just made a "joke" and didn't hinder anyone. Why was she banned from the entire network?

On February 16, 2024, "Thurman Cat Cup" released a video, saying that she found two domestic first-grade winter vacation homework books in Paris, France, and shouted from the air "Qin Lang, Class 8, First Grade". It was reported on February 21 that relevant departments were involved in investigating the "incident of Qin Lang losing his winter vacation homework in Paris".

According to a Red Star News report on November 5: At the end of October, a stay-at-home mother blogger posted a video on a social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2.  - Lujuba On April 12, 2024, the West Lake District Branch of the Hangzhou Municipal Public Security Bureau issued an announcement to punish netizen Xu Moumou (female, 29 years old, online name "thurman cat cup") and colleague Xue Mou (male, 30 years old) and two others in accordance with the law. The company where you work imposes administrative penalties. On April 13, 2024, WeChat officially banned the video account of "Thurman Cat Cup", and Douyin, Weibo, Xiaohongshu, and Bilibili also permanently banned its account. Before

was blocked, according to information released by relevant companies, the annual realization of "Cat Cup" on the entire network exceeded 100 million yuan.

Which "red line" did the Internet celebrity "Cat Cup" touch? Some communication scholars believe that this is a mismatch between the rights and responsibilities of Internet celebrities, and those who reap the traffic dividends of fabricated facts need to be held responsible. It’s not that the joke cannot be acted. If it is a script, the video must be marked with “the content is fictitious”.

According to a Red Star News report on November 5: At the end of October, a stay-at-home mother blogger posted a video on a social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2.  - Lujuba Fu Jian, chief lawyer of Henan Zejin Law Firm, also believes that if you record real events in life, there will be no legal risks. If it is a script, it should be clearly marked as a fictional interpretation, and you should not arbitrarily create family, gender antagonism, social division, If you do not have negative impacts on society, you will face administrative penalties such as account closure, detention, and fines. There have been many similar lessons before.

Jimu News reporter noticed that as early as July last year, the Central Cyberspace Administration of China issued management requirements - when publishing content containing fictional plots and plot interpretations, website platforms should require them to prominently mark fictional or interpretation labels.

"Douyin Blackboard News" also stated that if the work fails to indicate that it is a "deduction" or "fiction", causing misunderstandings among the public and the news media, and becoming "false information", the platform will deal with it strictly and treat it as "false information". According to the circumstances, the posting account will be punished with a total ban of 30 days to an indefinite ban.

This year is the year of special action to combat online rumors, and we have launched a heavy blow. Short-term downgrade restrictions, platform notifications and criticisms, fines, account bans, public apologies, administrative penalties... regulations are being improved step by step, and measures are becoming more stringent day by day.

For small video and live broadcast practitioners, if they still want to make money steadily, then taking social responsibility and spreading positive value orientation will be a must.

For netizens who love to watch short videos, the most important thing is not to shed tears in other people’s jokes, not to spend money on false characters, and not to waste your sympathy.

Source: Jimu News Comprehensive

Reporting and Rights Protection Channel: Download the "Morning Video" client from the application market and search "Help" for one-click access; or add reporting customer service on WeChat: xxcbcsp; or call the hotline 0731-85571188. If you need content cooperation, please call the government and enterprise service desk at 19176699651.

According to a Red Star News report on November 5: At the end of October, a full-time mother blogger posted a video on the social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2. The blogger thought he should eat the remaining 2, but he didn’t expect the cake to be eaten by his husband before it entered his mouth. A lesson learned. The video aroused heated discussion on the Internet. Some netizens suspected that the video was a script, which was probably compiled in order to provoke confrontation and conflict to gain traffic.

According to a Red Star News report on November 5: At the end of October, a stay-at-home mother blogger posted a video on a social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2.  - Lujuba In response to this, the blogger posted on November 3 that she and her husband had indeed had a lot of conflicts recently. The video was real and she deleted it because she did not want to continue to spread negative energy. Because the blogger has turned off the private message comment function for strangers, the reporter tried to contact her but failed. A reporter from

saw that the IP addresses of many of his videos were in Zhejiang, and the pictures had elements of Jinhua and Yiwu, Zhejiang. The reporter then contacted the Zhejiang Jinhua Municipal Party Committee Cyberspace Affairs Office, and staff from the Internet Illegal and Adverse Information Reporting Center said they would verify and investigate the Swiss roll incident described by the blogger.

There are bloggers who sympathize with the consumption of "bad money"

Spurred by the "traffic economy", there are always people who write scripts, act out stories, gain sympathy, and start live broadcasts to attract attention... But short videos and live broadcasts have bid farewell to the era of barbaric growth. As supervision becomes stricter, platforms and audiences are becoming less and less tolerant of “fakeness”, and the path of “fakeness” is no longer feasible.

According to previous reports by CCTV News, some "domestic violence" videos appeared on a certain short video platform that made netizens deeply sympathetic and angry. The blogger stated in the video that she was a single divorced mother with four children, and her life was very difficult. In order to compete for family property and custody of her children, her ex-husband came to threaten her many times, including beatings, intentional injuries, and robberies. Illegal conduct.

According to a Red Star News report on November 5: At the end of October, a stay-at-home mother blogger posted a video on a social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2.  - Lujuba "Robber's logic, robbing children" "The ex-husband comes back to fight for the custody of his son"... The titles and images of being beaten posted by the blogger "One Heart and One Mind Citrus" made many netizens worried and worried about their personal safety, and called on relevant departments to help.

After on-site visits and investigations, the police confirmed that the video blogger "Yi Xin Yi Tang" was indeed a local resident Wu Moumou. However, in real life, Wu Moumou drove a private car and was relatively fashionable in clothes. In contrast to the ragged clothes and poor life in the video, Wu Moumou The image is completely different.

Moreover, the information collected by the police shows that Wu Moumou is married and her husband works in other provinces. This is consistent with the behavior shown in her live broadcast that her ex-husband brought a third party back to fight for her custody and threaten her. Not consistent.

According to Wu Moumou’s confession, she, her sister and friends compiled a script of “harassed by her ex-husband” and performed it through live broadcasts and other forms in order to gain sympathy from netizens and thereby gain attention and traffic.

Since October last year, Wu Moumou has been live broadcasting related content almost every day, and the number of viewers at each show has reached tens of thousands. While attracting traffic, many people also bought the products Wu recommended in the live broadcast room out of sympathy.

According to a Red Star News report on November 5: At the end of October, a stay-at-home mother blogger posted a video on a social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2.  - Lujuba In view of Wu Moumou and others' deliberate fabrication and dissemination of false information and disrupting social order, the local police, in accordance with the relevant provisions of the "Public Security Administration Punishment Law of the People's Republic of China", imposed administrative penalties on Wu Moumou and three others who shot the video.

Wu Moumou’s secret to attract traffic is to create conflicts, cause confrontation, and gain sympathy for “just bad money”.

According to a Red Star News report on November 5: At the end of October, a stay-at-home mother blogger posted a video on a social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2.  - Lujuba Similar to this, there are also "Female delivery clerk broke down and cried on the roadside after her car was stolen", "211 graduate man was laid off to deliver food without telling his wife", "Disguised as a pregnant woman to seek marriage"... From family struggles, gender opposition to poverty Wealth gap, unemployment crisis, marriage and love anxiety, all kinds of rumor-mongering scripts are trying their best to stimulate the audience's attention and emotions.

In the recruitment of short video script writers, "a sense of the Internet, a big brain, and good at creating dramatic and dramatic jokes that quickly attract users' attention" are very common requirements. Specifically, there are many subdivided tracks, some of which are falsifying the identity of the person, such as showing off wealth, selling misery, or making up sensational, family and social conflict-type storylines. Anyway, the purpose is to arouse the user's emotions. Sympathy or a sense of empathy.

However, there are more and more “crying wolf” stories, and netizens are becoming more and more wary. For young people, the first reaction when they see outrageous things nowadays is: "Script? Are they going to be sold?" When people who are really in need call for help on the Internet, will anyone still pay attention? Some netizens left a message: "If we become more and more indifferent, it is all the result of the Internet platform allowing bloggers to fake and consume sympathy."

"Jokes" can be filmed but cannot deceive feelings

Let's talk about "Cat Cup", some people think, She just made a "joke" and didn't hinder anyone. Why was she banned from the entire network?

On February 16, 2024, "Thurman Cat Cup" released a video, saying that she found two domestic first-grade winter vacation homework books in Paris, France, and shouted from the air "Qin Lang, Class 8, First Grade". It was reported on February 21 that relevant departments were involved in investigating the "incident of Qin Lang losing his winter vacation homework in Paris".

According to a Red Star News report on November 5: At the end of October, a stay-at-home mother blogger posted a video on a social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2.  - Lujuba On April 12, 2024, the West Lake District Branch of the Hangzhou Municipal Public Security Bureau issued an announcement to punish netizen Xu Moumou (female, 29 years old, online name "thurman cat cup") and colleague Xue Mou (male, 30 years old) and two others in accordance with the law. The company where you work imposes administrative penalties. On April 13, 2024, WeChat officially banned the video account of "Thurman Cat Cup", and Douyin, Weibo, Xiaohongshu, and Bilibili also permanently banned its account. Before

was blocked, according to information released by relevant companies, the annual realization of "Cat Cup" on the entire network exceeded 100 million yuan.

Which "red line" did the Internet celebrity "Cat Cup" touch? Some communication scholars believe that this is a mismatch between the rights and responsibilities of Internet celebrities, and those who reap the traffic dividends of fabricated facts need to be held responsible. It’s not that the joke cannot be acted. If it is a script, the video must be marked with “the content is fictitious”.

According to a Red Star News report on November 5: At the end of October, a stay-at-home mother blogger posted a video on a social platform, recording a quarrel between her and her husband. There were 8 Swiss rolls in a box. My daughter ate 2, my son ate 2, and my husband ate 2.  - Lujuba Fu Jian, chief lawyer of Henan Zejin Law Firm, also believes that if you record real events in life, there will be no legal risks. If it is a script, it should be clearly marked as a fictional interpretation, and you should not arbitrarily create family, gender antagonism, social division, If you do not have negative impacts on society, you will face administrative penalties such as account closure, detention, and fines. There have been many similar lessons before.

Jimu News reporter noticed that as early as July last year, the Central Cyberspace Administration of China issued management requirements - when publishing content containing fictional plots and plot interpretations, website platforms should require them to prominently mark fictional or interpretation labels.

"Douyin Blackboard News" also stated that if the work fails to indicate that it is a "deduction" or "fiction", causing misunderstandings among the public and the news media, and becoming "false information", the platform will deal with it strictly and treat it as "false information". According to the circumstances, the posting account will be punished with a total ban of 30 days to an indefinite ban.

This year is the year of special action to combat online rumors, and we have launched a heavy blow. Short-term downgrade restrictions, platform notifications and criticisms, fines, account bans, public apologies, administrative penalties... regulations are being improved step by step, and measures are becoming more stringent day by day.

For small video and live broadcast practitioners, if they still want to make money steadily, then taking social responsibility and spreading positive value orientation will be a must.

For netizens who love to watch short videos, the most important thing is not to shed tears in other people’s jokes, not to spend money on false characters, and not to waste your sympathy.

Source: Jimu News Comprehensive

Reporting and Rights Protection Channel: Download the "Morning Video" client from the application market and search "Help" for one-click access; or add reporting customer service on WeChat: xxcbcsp; or call the hotline 0731-85571188. If you need content cooperation, please call the government and enterprise service desk at 19176699651.

Tags: entertainment