China News Service, Changchun, September 27 (Gao Longan, Tan Weiqi, Li Zhao) After retirement, Lin Dengden came up with the idea of ​​​​becoming an anchor. At 8 o'clock every night, she read literary works and other methods to gather with netizens in the cloud; young network anch

China News Service, Changchun, September 27 (Gao Longan, Tan Weiqi, Li Zhao) After retirement, Lin Dengden came up with the idea of ​​​​being a host. At 8 o'clock every night, she read literary works and other methods to gather with netizens in the cloud; young Internet Anchor Xia Xiaoxia (screen name) realized her dream of being a singer in the live broadcast room, and her unique singing voice and style were recognized by netizens...

On the 27th, the fourth session hosted by the China Federation of Internet Social Organizations and the China Chamber of International Commerce The China New E-commerce Conference was held in Changchun, Jilin. At the conference, the first batch of high-quality live broadcast rooms (anchors) in the "Quality Anchor Cultivation Project" was released. Many anchor representatives shared their personal growth insights.

According to the "China Online Audiovisual Development Research Report (2024)", as of December 2023, the total number of short video accounts on the entire network has reached 1.55 billion, and the number of professional anchors has reached 15.08 million. In the new occupational annex announced on the official website of the Ministry of Human Resources and Social Security, the definition of online anchor is: a person who provides online performances and audio-visual information services based on the Internet through live broadcasts, real-time communication and interaction, uploading of audio and video programs, and other forms of voice and appearance.

Zhang Yong, deputy secretary-general of the China Federation of Internet Social Organizations and chairman of the Live Short Video Committee, introduced that the "Quality Anchor Cultivation Project" was launched in January this year, aiming to guide platform companies and institutions to fulfill their main responsibilities and discover and cultivate a number of A positive anchor with a firm political stance, outstanding industry demonstration, strong public welfare promotion, and high social visibility.

Recently, the China Federation of Internet Social Organizations has carried out the identification of high-quality live broadcast rooms (anchors) for key central news websites, platform companies, mcn organizations and other member units, and finally identified the first batch of 208 high-quality live broadcast rooms (anchors).

Zhang Yong said that the China Federation of Internet Social Organizations plans to use three years from 2024 to 2026 to cultivate and identify 6,000 high-quality live broadcast rooms, and drive platform companies to cultivate more than 30,000 high-quality live broadcast rooms.

Certificates will be issued to representatives of high-quality live broadcast rooms (anchors) at the conference site, and will be applied to prominent positions of each high-quality live broadcast room (anchor) through the platform. At the same time, relevant institutions encourage the platform to provide support and incline in terms of traffic, training, income, etc.

Zhang Yong said that being recognized as a high-quality live broadcast room (anchor) is not only an honor, but also a responsibility. He hopes that the majority of anchors will play a role model, strictly require and standardize operations, consciously accept social supervision, and use high-quality content and good Image leads the healthy development of the live broadcast industry. At the same time, the China Federation of Network Social Organizations will implement dynamic management of high-quality live broadcast rooms (anchors) and track the operation status of high-quality live broadcast rooms (anchors) in real time. Once any illegal behavior is discovered and is punished by the competent authorities or attracts public attention, the involved parties will be cancelled. The title of high-quality live broadcast room (anchor) will be announced to the outside world.(End)