[Global Network Technology Comprehensive Report] On September 27, the 4th China New E-commerce Conference hosted by the China Federation of Network Social Organizations (hereinafter referred to as "China Network Federation") and the China Chamber of International Commerce was hel

[Global Network Technology Comprehensive Report] On September 27, the 4th China New E-commerce Conference hosted by the China Federation of Network Social Organizations (hereinafter referred to as the "China Network Federation") and the China Chamber of International Commerce was held in Changchun, Jilin. At the meeting, the China Tennis Federation released the list of the first batch of high-quality live broadcast rooms (anchors) in the "Quality Anchor Cultivation Project". There are a total of 208 announced in the first batch, including 109 non-marketing live broadcast rooms and 99 marketing live broadcast rooms. There are 65 non-marketing high-quality live broadcast rooms (anchors) from the Douyin live broadcast platform and 52 marketing high-quality live broadcast rooms. Jian (anchor) comes from Douyin e-commerce.

It is worth mentioning that the 65 non-marketing Douyin anchors selected this time cover a variety of performing arts forms such as dance, vocal music, instrumental music, and recitation. These anchors are active in Douyin live broadcast rooms, performing their talents, making full use of the communication advantages of online live broadcasts, and producing a large amount of high-quality content.

China Internet Network launched the "Quality Anchor Cultivation Project" in January 2024, aiming to promote the high-quality development of the live broadcast industry, discover and cultivate a group of high-quality anchors with outstanding industry demonstrations, strong public welfare promotion, and high social visibility. The first pilot platform of this project is Douyin Live. The project plans to use three years from 2024 to 2026 to cultivate and identify 6,000 high-quality live broadcast rooms, and drive platform companies to cultivate more than 30,000 high-quality live broadcast rooms. According to project arrangements, 1,000 high-quality live broadcast rooms (live broadcasts) will be cultivated and certified this year.

In the past few years, live broadcast platforms have been cultivating and motivating high-quality anchors. Take Douyin as an example. In 2023, Douyin Live launched the "Quality Content Anchor Incentive Plan" and upgraded it to the "Quality Anchor Plan" to continue to increase incentives and investment in high-quality content live broadcasts. In 2024, Douyin Live will further launch a high-quality content support plan, announcing that it will provide billions of traffic and cash, join hands with tens of thousands of professionals, drive thousands of content groups, create hundreds of high-quality activities, and support ten high-quality categories. In the process, a large number of high-quality anchors emerged.

Take the Douyin anchor @Xia Xiaoxia who was selected into the "Quality Anchor Cultivation Project" as an example. He is a young anchor who has grown up with the help of live broadcasts, step by step towards a bigger stage, and gradually realized his dream. In order to do a good job in live broadcasting, he constantly optimized song selection and stage equipment, creating a stage that reached the standards of domestic first-line music programs. In 2023, Xia Xiaoxia was invited to participate in the "Hello Youth, May Fourth Song Concert" organized by Beijing Satellite TV . On the stage, his unique opera singing and style performed "Slow Voice" very wonderfully. In 2024, he appeared on the stage of CCTV's literary show "Let's Go, National Trend" and performed on the same stage with national singers Wu Bixia . Through her own efforts and with the help of the Douyin live broadcast platform, Xia Xiaoxia realized the transformation from the live broadcast room to the big stage.

In fact, the formalization and professionalization of online anchors is becoming an industry trend. According to the "China Online Audiovisual Development Research Report (2024)", as of December 2023, the total number of short video accounts has reached 1.55 billion, and the number of professional online anchors has reached 15.08 million; on the basis of such a large volume, in July this year On the 31st, the Ministry of Human Resources and Social Security, together with the State Administration for Market Regulation and the National Bureau of Statistics, officially added "network anchor" as a new national occupation.

"This is the result of the efforts of regulators, platforms, upstream and downstream practitioners in the industry, and the standardized development of the industry in recent years. At present, the live broadcast content ecology has entered a stage where high-quality content is king. In the future, related professions will be further standardized and developed." Chinese Society Gao Wenjun, associate researcher at the Institute of Sociology of the Academy of Sciences, said.

The following are the live broadcast rooms selected for this Douyin live broadcast platform: