New Yellow River Client, Beijing, September 27 (Reporter Wang Likui) On September 27, the State Council Information Office held a series of press conferences with the theme of "Promoting High-Quality Development". Relevant persons in charge of the State Administration of Radio an

New Yellow River Client, Beijing, September 27 (Reporter Wang Likui) On September 27, the State Council Information Office held a series of press conferences with the theme of "Promoting High-Quality Development". Relevant persons in charge of the State Administration of Radio and Television attended and introduced the situation.

In recent years, the development of short dramas has been very popular, with rapid content upgrades and iterations. However, there are also problems such as shoddy production and arbitrary charging. In this regard, Dong Xin, deputy director of the State Administration of Radio and Television, said at the press conference that with the economic and social development and the advancement of information technology, micro-short dramas, as a new literary and artistic format, are developing rapidly. It has played a positive role in promoting literary and artistic innovation, meeting the diverse and multi-level spiritual and cultural needs of the people, and assisting economic and social development. It has become popular and has prospered with the development of my country's economy and society. However, we must also note that there are currently some problems in micro-short dramas in terms of content, dissemination, and the angle in which they are drawn. These problems are shortcomings in development. Some of them are called "noise" or even "black sheep". These issues are firmly opposed by the State Administration of Radio, Film and Television and must be addressed.

In order to promote the healthy and orderly development of micro-short dramas, the State Administration of Radio, Film and Television will work with various ministries and commissions, provinces (autonomous regions and municipalities), and all social forces, including private and state-owned enterprises, to strengthen linkage and give play to the synergy of comprehensive social governance. We should coordinate development and security, vitality and order, insist on equal emphasis on supervision and prosperity, and parallel promotion and burden reduction. We should work hard in deepening reforms and be attentive in standardizing management.

Dong Xin, deputy director of the State Administration of Radio and Television

Dong Xin briefly introduced two points:

One is to improve rules and implement comprehensive policies. The starting point of in this regard is mainly to promote prosperity and development, and let the water be used to raise fish. Especially now that the technology is very advanced, when everyone's participation is so high, more space must be given. At the same time, we must pay attention to normal supervision and maintain a fair, orderly and healthy ecology. Another very important point is to open up the gap between large and small screens and make the simultaneous broadcast of high-quality micro-short dramas on both small and large screens the norm. The State Administration of Radio, Film and Television is working hard in this regard.

The second is to continue to promote brand creation. For micro-short dramas to develop sustainably, the brand is very important, and its premium is also very important, so that everyone can participate more. Using the form of "micro-short drama +" to empower thousands of industries, follow micro-short dramas to travel, follow micro-short dramas to travel around the world, follow micro-short dramas to learn about a certain field, these are the key points promoted by the State Administration of Radio, Film and Television. Make a brand. At the same time, in order to make micro-short dramas more vital, we actively encourage and promote key broadcast platforms to implement "feedback" measures. The platform must have many public writers, promoters, and creators to do it. Whoever has made a greater contribution should have " "Feedback" measures guide the market distribution mechanism to tilt from traffic promotion to content creation. This is the direction of multimedia and omnimedia development, and this is what the whole society wants to see.

Reporter: Wang Likui Proofreader: Dong Ping Editor: Liu Yuhong