Recently, Internet celebrity Xiaoying was suspected of having her house collapsed, which attracted widespread attention on the Internet. In Xiaoying's video account "Xiaoying Family", she mainly records her daily life doing housework and farm work. You can see by clicking on her

Recently, Internet celebrity Xiaoying was suspected of having her house collapsed, which attracted widespread attention on the Internet.

In Xiaoying's video account "Xiaoying's Family", she mainly records her daily life doing housework and farm work. You can see by clicking on her video that she starts working in the fields as soon as the rooster crows every day, feeding children and cows, mowing grass, washing clothes, and doing farm work. She is very hardworking. But at the same time, her life was very messy. Her husband stopped working after marriage and she had to take care of him. Netizens summed it up like this: a violent and lazy husband, endless children to take care of, endless housework, endless meals to cook, endless feeding of cows, plus a broken Xiaoying.

With such a slightly tragic "personality", Xiaoying gradually became popular on the Internet, with more than one million fans. Her name has even become synonymous with strength and optimism among some people. However, various controversies about Xiaoying have recently begun to appear on the Internet, including comments such as "abandoning her daughter for adoption" and "hungry and thin family cattle blog traffic", which have rapidly fermented and triggered extensive discussions from all walks of life. Although the doubts about Xiaoying have not yet been concluded, there are many Internet celebrities who use showing their miserable life experiences on social platforms. What kind of track is this?

Internet celebrity Xiaoying is suspected of having her house collapsed

On September 18, Internet celebrity "Xiaoying's Family" was exposed that her name was associated with four companies, which caused widespread heated discussion and quickly became a hot search. The Tianyancha app shows that Xiaoying (real name: Yang Zaoying) is associated with 4 companies, among which Xiaoying’s souvenir shop in Xundian County and Kunming Zhenhong Culture Co., Ltd. are still in existence. Kunming Zhenhong Culture Co., Ltd. was established in May this year. Its legal representative, executive director, and manager are all Yang Zaoying, with a registered capital of 50,000 yuan. Its business scope includes food Internet sales, Internet live broadcast technical services, cultural and entertainment broker services, etc. It is wholly owned by Yang Zaoying. In addition, a souvenir shop in Xiaoying, Xundian County, was established in September last year. It is an individual industrial and commercial household and is run by Yang Zaoying. Its business scope includes food sales and online food sales.

Doubts about selling miserable blog posts have once again been rampant. Some netizens dug out Xiaoying's past remarks and said that she was suspected of having "abandoned her daughter."

Some netizens found out what her husband had said in the live broadcast earlier, saying that Xiaoying did all the work at home and did it by herself, and that he and his child Xiaobao played the role of "bad guys" under Xiaoying's account.

Daily food published by Xiaoying. Internet screenshot

The Xundian County Civil Affairs Bureau previously responded to the media and stated that it was unclear whether the Internet celebrity "Xiaoying's family" was indeed from Xundian County. When searching for her name "Yang Zaoying", no relevant adoption records were found, and there had been no previous complaints from the Internet. Reports of red "Xiaoying's family" or "Yang Zaoying" putting their children up for adoption.

According to Jiupai News, third-party platform data shows that in the past year, Xiao There were more than 200 live broadcasts in Ying, with more than 80 kinds of products on the shelves. The average sales per game ranged from 100,000 yuan to 250,000 yuan, and the total sales exceeded 10 million yuan.

"Selling miserably" has spawned many Internet celebrities

Upstream news reporters have noticed that although the doubts about Xiaoying have not yet been concluded, there are many Internet celebrities who use showing their miserable life experience as a selling point on social platforms, and among them Many of them were eventually found out to be focused on "personality" or completely packaged and operated by companies. Upstream journalists have sorted out relevant cases in recent years.

"I was abandoned by my biological parents when I was a child and was picked up and raised by my adoptive mother. In a fire, my adoptive mother's biological daughter died unfortunately. My adoptive mother became mentally ill and was abandoned by my adoptive father. Now I am living with my adoptive mother... .." In the video, the girl's "adoptive mother" is holding a rooster and talking to herself. The girl's "sincere" expressions instantly captured the hearts of the majority of netizens in front of the screen, "Come on, kid", "It's not easy", "Money, you" Be sure to accept it..." Thousands of messages of encouragement and concern in the comment area not only encouraged "Xiao Xiao", but also caused the traffic in her live broadcast room to skyrocket, netizens continued to reward her, and her homepage store product sales Soaring.

It is reported that since April this year, the "Little Hard Life" account has been packaged and hyped by Xiao Moumou and four other people. It has won the sympathy of the majority of netizens by setting up false personas and performing live broadcasts to sell misery. The number of fans of the account has reached 1.128 million. At the public security organ, Xiao Moumou and four other people confessed to the illegal facts of disrupting public order by fabricating false identities and selling misfortune for profit. Currently, the four illegal perpetrators have been sentenced to administrative detention for 10 days by the police in accordance with the law.

Since 2018, a young girl named "Liangshan Mengyang" has quickly become popular on the Internet. Her "tragic experience" once moved many netizens. In the

video, she lives in an adobe house, wears tattered clothes, and has a gray face. She is either going up the mountain to chop wood or working in the fields. Although her life is hard, she always has a smile on her face. She herself said that her parents were dead at home and she still had younger siblings to take care of. Because of the financial constraints, she earned some extra income by shooting short videos. Meng Yang's expression moved many people and became her fans. Relying on short videos, Meng Yang has more than 3.8 million fans. After becoming popular, she started to sell goods.

The company owned by Internet celebrity "Liangshan Mengyang" was investigated. Internet picture

But after becoming popular, "Meng Yang" was discovered that her parents are still alive and her family lives in a government-built resettlement house. The so-called adobe house was completely staged. At the same time, some netizens questioned that she usually goes to high-end places, wears famous watches, and wears expensive clothes. In response to this, she once responded, "There is no team and no money."

later investigated by law enforcement officials and found that the products such as snow swallows and safflowers sold in her live broadcast room were not produced in Liangshan. In May 2023, the Liangshan market supervision department launched an investigation into the behavior of Internet celebrities such as "Liangshan Mengyang" selling foreign goods under the Liangshan banner. Because it was suspected of falsely promoting the place of origin and constituting a crime, the case was transferred to the public security organs for further investigation.

"I work 9 hours a day and only get a salary of 40 yuan. I still have my grandpa at home who needs to take care of me..." In July this year, on a short video platform, the user "A Daily Necessities Store in Yushan" posted a number of short videos. The videos mainly The content is about "A Sheng", a young man from Yushan County, Shangrao, Jiangxi Province, working to earn medical expenses for his seriously ill grandfather. In the video, "A Sheng" is dressed in ragged clothes, moving cement at a construction site and eating box lunches.

Faced with the investigation and questioning by the police, Zhu Mouwen and Zhang Mousheng confessed that they were in an employment relationship. Zhu Mouwen had been live streaming for a long time to attract people's attention, attract fans, and increase the revenue from the goods, so he made up the tragic story of selling goods. , and then hired Zhang Mousheng, a native of Shicheng County, Ganzhou City, to come to Yushan to participate in the shooting of short videos by paying a basic salary + commission, and played the role of the miserable protagonist "A Sheng". The police criticized and educated the two people, and they deleted the video and wrote a letter of repentance.

There are bloggers who sell miserably and earn tens of millions per month

What is in sharp contrast with the "tragic life experience" created by the above-mentioned bloggers is that they not only gain a lot of network traffic from the misfortunes, and use it to monetize their goods, It was even revealed that a miserable blogger earns tens of millions a month.

"Liangshan Mengyang" became popular with the tragic character of "both parents died and dropped out of school to support the family". At one time, he had more than 3.65 million fans. After investigation by the local police, it was found that this account was one of the carefully incubated Internet celebrities who sold a lot of money. Counterfeit products, illegal profits exceeding 10 million yuan. According to investigations, since 2021, Tang and others have registered a company, hired Guo and others, used words and scripts to stage short videos of tragic life experiences, create false characters, and package and incubate their "Liangshan Mengyang" and "Liangshan Aze" Wait for the internet celebrity anchor. Then, using the gimmick of "helping farmers", they purchased non-Liangshan agricultural and sideline products at low prices, labeled them with "Daliangshan" product attributes, and live broadcasted fake Daliangshan original ecological agricultural products. The sales exceeded 30 million yuan, and illegal profits were made. 10 million yuan. It is reported that the Zhaojue County People's Court has pronounced the first instance verdict on the "Liangshan Mengyang" and "Liangshan Aze" cases, and a total of 8 people have been sentenced for false advertising.

According to Guangzhou Daily, housewife "Fan Xiaohui'er" who endured her husband's cheating and mother-in-law's bullying revealed her personal tax income in December last year, with a monthly income of up to 34 million yuan. After Fan Xiaohui broke up with her contract agency, the agency boss claimed in the live broadcast room that "she was all fake before." Fan Xiaohui has a 20 million villa, a big G worth more than 3 million yuan, a Porsche, a RV, and a 5 million yuan Bentley. sports car.

Some bloggers not only defrauded victims of a large amount of money through misfortune, but even caused the victims to commit suicide.

The story of "A Sheng" in the short video is entirely fictitious. Internet picture

Man Shi Mouwen met the victim Xue through a live broadcast platform in March 2021. Shi Mouwen confessed that he posted a video of the misfortune on the live broadcast platform, and Xue added Shi Mouwen's WeChat account after seeing it. Shi Mouwen made up the excuses that he had no money to pay rent, needed surgery to treat his eye disease, and wanted to bury his grandmother after his death. When the incident occurred, he defrauded Xue of a large amount of money, used the stolen money to buy cars, mobile phones and other items, and squandered it with others. The judgment issued by the Haiyang City Court in Shandong Province in 2022 showed that it was found that Shi Mouwen defrauded more than 780,000 yuan from Xue Mouwen. Shi Mouwen often invited many people to eat, drink and have fun, and said that all his money was He got it by cheating and pretending to be sick. He even suggested that Zhou and others download live broadcast software and use various reasons to pretend to be pitiful to gain sympathy and defraud money.

The victim, Xue, committed suicide in September 2021. Evidence shows that Xue was defrauded by Shi and owed 800,000 yuan in online loans. After the online loan expired, people around him received collection calls. In order not to drag down his family, Xue finally decided to commit suicide. After trial, the court held that Shi Mouwen's behavior constituted the crime of fraud, and finally sentenced Shi Mouwen to be guilty of fraud, sentenced to 11 years in prison, and fined 60,000 yuan.

In addition, the police in Ningbo, Zhejiang Province reported in November 2022 that a man surnamed Zhang fabricated his illness on a short video platform to make him suffer, and he broadcast live to accept rewards and bring goods. When he was reported and investigated, he had made illegal profits of more than 50,000 yuan. The man surnamed Zhang defended himself, "I never said that I had cancer, I was just late-stage lovesickness."

In the first half of 2021, a blogger on station B successively posted photos of himself "vomiting blood" and fraudulently donated more than 40,000 yuan. In the end, his account was banned by the platform. In addition, bloggers on platforms such as Xiaohongshu have previously falsely claimed that they suffered from a serious disease and used this to sell scar repair patches, health products and other products to netizens.

In September 2023, the Public Security Bureau of Liangshan Prefecture in Sichuan announced that with the close cooperation of multiple departments in Liangshan Prefecture, it had successfully investigated Sichuan’s first “series of online celebrity live broadcast cases” represented by “Liangshan Qubu” and “Zhao Ling’er”. . Under the incubation of the company behind them, under the banner of helping farmers, these "Internet celebrities" created fake videos to create "original ecology of Daliang Mountain" personas, and sold fake Daliang Mountain specialty agricultural products, seeking high profits. The case involved The amount exceeds 10 million yuan.

Lawyers explain

Selling miserly marketing is suspected of fraud and false propaganda, and you must be held responsible

According to upstream news reporters, relevant departments and platforms have been cracking down on behaviors that rely on selling misfortune to obtain traffic and private profits.

According to Hunan Daily’s report on August 30, the Cyberspace Administration of China recently issued a notice to deploy a nationwide one-month special campaign to “rectify false and vulgar chaos in the field of Qinglang·Online Live Broadcasting”. This special action focuses on falsehoods and vulgar chaos in the field of online live broadcasts, focusing on rectifying five types of outstanding problems. The first one is fabricating false scenes and characters, and bottom-line marketing, "such as fabricating false 'poverty alleviation' to help farmers." Scenes such as "sickness" and "pretending to be poor" are used to induce netizens to buy low-quality and shoddy goods; using the images of minors, disabled people, lonely elderly people, etc. to attract followers; staged photos to fabricate false social hot spots, wasting public Resources and other issues. "

Internet celebrities "Liangshan Qubu" and "Zhao Ling'er" are live broadcasting. China News Network

If "Xiaoying's Family" is suspected of deliberately creating a persona for "disastrous marketing", what kind of legal liability may it face?

Fu Jian, a well-known criminal defense lawyer and director of Henan Zejin Law Firm, believes that according to the relevant provisions of the "Consumer Rights Protection Law of the People's Republic of China", if an operator commits fraud in providing goods or services, he should increase the compensation according to the requirements of consumers. For losses suffered, the amount of additional compensation shall be three times the price of the goods purchased by the consumer or the cost of receiving services. If "Xiaoying's Family" induces consumers to purchase goods by fictitious tragic experiences, it will be considered a fraud and will be legally liable for a refund of one and three for three.

At the same time, according to the "Anti-Unfair Competition Law of the People's Republic of China" and other laws and regulations, institutions or individuals organize false transactions and false propaganda to prevent consumers from understanding the true product information, thus misleading consumers to purchase, and are suspected of unfair competition. The regulatory authorities They can be ordered to stop illegal activities and impose administrative penalties such as fines.

Fu Jian said that if Xiaoying deliberately creates a persona for miserable marketing, she may be punished by the platform; taking advantage of other people's sympathy to create a persona and taking advantage of fans' sympathy to sell products may be suspected of fraud and false propaganda. You need to bear certain civil liabilities and administrative penalties. If you defraud others of a large amount of property, it may constitute a crime of fraud and you will also bear criminal liability. As for his illegal placement for adoption, further investigation and verification are still needed. If the situation is true, depending on the specific circumstances, it may also be suspected of criminal violations.

"From large tracts of unsaleable agricultural products to the helpless eyes of poor old people and children, heart-wrenching words, coupled with payment links and gratitude gifts, these 'original' videos have become traffic passwords. But behind the camera, actors and people Design, scripts, storytelling, marketing, and profit sharing have formed a complete industrial chain, which ruthlessly consumes, blasphemes, and even mocks the sympathy and love of the vast number of netizens with the created pathos, and illegally obtains high personal profits from those well-intentioned people. After being deceived in this way, do you still have the love to continue to help the weak and needy? However, those who really need help may become the ignored group of such lies and scams, causing charity to be stigmatized as a mixed bag. " Guangwang once commented.

Source: Upstream News Editor: Niu Zhongzhen