The "Three Sheep", which has been trapped in the quality whirlpool for many days, finally received a positive response from the official. On September 17, the Hefei High-tech Zone Market Supervision and Administration Bureau issued a report on Sanyang Network Technology Co.,

"Three Sheep", which has been trapped in the quality whirlpool for many days, finally received a positive official response.

On September 17, the Hefei High-tech Zone Market Supervision and Administration Bureau issued a report on Sanyang Network Technology Co., Ltd.’s suspected misleading consumer behavior, which once again brought the issue of integrity and supervision in live broadcasting to the forefront of public opinion. On the cusp of the storm. The report shows that because the "Meicheng Mooncakes" sold by Sanyang Network Technology Co., Ltd. during the live broadcast process have attracted widespread social attention, the regulatory authorities have opened a case to investigate and promised to deal with it in accordance with laws and regulations.

Three Sheep is a leader in the field of live streaming. Its founder, Xiao Yang, has accumulated a huge fan base in just a few years and achieved great commercial success with his unique personal charm and marketing strategies. But under the halo of success, there are hidden quality problems that cannot be ignored. From "Meicai Stewed Pork" to "Meicheng Mooncakes", the quality of Three Sheep's products has repeatedly "overturned". According to the latest news, most of Three Sheep's products have quality and false and exaggerated publicity issues. , currently more than 20 categories of problematic products have been found, which can be described as a concentration camp for fakes.

Why are fake and inferior goods rampant among Internet celebrities? Behind this, is actually the profit-seeking nature of the Internet celebrity economy’s “money-oriented” economy. In this era where traffic is king, Internet celebrities often pursue short-term profit maximization rather than long-term brand building and reputation accumulation. Therefore, they are more willing to invest money in advertising and traffic purchases to attract more attention and clicks, thereby achieving sales conversion. In contrast, product quality control and after-sales service are often placed in a secondary position, or even completely ignored.

What’s even more serious is that in order to pursue higher sales and profits, some Internet celebrities even collude with unscrupulous merchants to deceive consumers. They use their popularity and fan base to put a shiny coat on fake and inferior goods, misleading consumers into purchasing. This behavior not only harms the rights and interests of consumers, but also seriously damages the healthy ecology of the live streaming industry.

The quality inspection of products is a technical job. Do you think that going to the workshop, listening to the manufacturer's vernacular, and then eating some for yourself is quality control? A technician who has worked in the factory for many years still dare not say that the quality is guaranteed. You, an Internet celebrity who suddenly stepped in, dare to pat your chest and say that the quality is no problem?

Moreover, the bigger the influencers are, the greater the risk of product selection quality. Because of their great influence, many merchants flock to them. Top influencers have live broadcast teams and carry dozens or hundreds of products a day. Where do they have the energy to carry out quality control? To put it in perspective, even if they have the energy, they may not have the technical level. The manufacturers are experts, so it is simply too easy to deceive consumers.

We can look back at the top Internet celebrities in the past, such as Li Jiaqi, Wei Ya, Xin Youzhi, Luo Yonghao, etc. These top anchors have all had serious quality problems with their products without exception. These top Internet celebrities are It is impossible to withstand the crackdown on counterfeiting. Many products are absolutely accurate.

If the live streaming delivery industry wants to achieve sustained and healthy development, it must strengthen supervision and self-discipline. It cannot rely solely on the words of Internet celebrities. Product quality is not shouted out in the live broadcast room.

On the one hand, regulatory authorities should establish and improve the relevant laws and regulations system, clarify the rights and obligations in the process of live broadcasting, and intensify the crackdown on illegal activities.

On the other hand, enterprises should also establish correct values ​​and business ethics, put quality control first, and effectively fulfill their commitments and responsibilities to consumers.