Talking about "SW5050", which used to be the fashion code of fashionable girls, we are talking about the classic over-the-knee boots of the Stuart Weitzman (SW for short, formerly known as "Stuart Weitzman") brand, paired with shorts, who Whoever wears it has the most eye-catchin

Speaking of "sw5050" , which used to be the fashion code of fashionable girls, we are talking about the classic over-the-knee boots of stuartweitzman (sw for short, formerly known as "Stuart Weitzman") brand. Paired with shorts, whoever wears them will have the most eye-catching long legs on the street, known as the "bare leg artifact".

However, coach’s parent company, tapestry, the American luxury brand group, may be considering selling its luxury shoe brand sw, and the brand’s CEO Giorgio Sarné has also resigned.

Taipei Siqi Group recently released its fourth quarter and full-year results for fiscal year 2024 as of June 29. ’s fourth-quarter revenue fell 2% to US$1.59 billion , slightly higher than the 1.57 billion previously predicted by analysts. US dollars, gross profit margin increased by 2.5 percentage points to 74.9%, and net profit fell by 28.9% to US$160 million.

Full-year net sales in fiscal year 2024 increased by 1% year-on-year to US$6.671 billion, with a gross profit margin of 73.3%. Net profit was recorded at US$816 million, a year-on-year decrease of 12.82%, and diluted earnings per share were US$3.50. Sales of the core brand coach hit a record, exceeding US$5 billion.

sw's full-year revenue fell 13% year-on-year to US$241.5 million, with an operating loss of US$21.2 million.

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Taipei Siqi Group acquired sw for US$574 million in 2015. At that time, Taipei Siqi Group, also known as Coachinc, acquired SW from the private equity fund Sycamore Partners. The terms of the deal at the time stated that Coachinc would pay Sycamore Partners an initial cash payment of approximately US$530 million. In addition, contingent consideration of up to $44 million will be paid to Sycamore Partners if specified revenue targets are successfully achieved within three years of closing of the acquisition. In 2015, sw had a total of 110 stores around the world, and the brand currently has a total of 94 stores around the world.

Some analysts pointed out that Tepeschi Group will defend its US$8.5 billion acquisition of Capri Group in the Manhattan Federal Court in the near future. , the sale of sw will help the group raise some additional funds and get rid of the recent difficulties. business, you can also fully invest your energy into other brands with greater potential.

In addition to this brand, Taipei Siqi now also owns Coach and katespade, and is seeking to acquire brands such as michaelkors, versace and jimmychoo.

As of now, Taipei Siqi has not commented on the news..

However, on social platforms, many netizens call sw5050 an "old Internet celebrity" and "tears of the times", and some people ask "Who is still buying 5050" .

Many netizens said that the shoes are beautiful, but "difficult to put on and take off", "not warm in winter", "cannot wear long johns" and "cannot walk long distances" .

Xiaohongshu screenshot

If wearing boots has these discomforts, let alone sw’s other classic one-strap series of high heels . This pair of shoes is known as the "red carpet artifact". Countless celebrities have worn strappy sandals with a heel height of 10-15 cm to attend big events.

However, reporters have mentioned in previous reports that because contemporary people who advocate "treating themselves kindly" do not want to put their feet on the line anymore, today's consumers are more willing to pay for "relaxation."

Have you heard of sw?

Source: Southern Metropolis Daily