China News Service, Shanghai, November 9 (Reporter Wang Ji) Shanghai Radio and Television (Shanghai Media Group) held a business innovation cooperation conference at the press center of the 7th China International Import Expo on the 8th, and released a new mobile platform "Look E

China News Service, Shanghai, November 9 (Reporter Wang Ji) Shanghai Radio and Television (Shanghai Media Group) held a business innovation cooperation conference at the 7th China International Import Expo News Center on the 8th, and released a new mobile platform "Look East" , the industrial base "Oriental Intelligent Media City" project, and issued invitations for cooperation to all walks of life to create a new audio-visual ecosystem.

On November 8, the 2025 Shanghai Radio and Television Station (Shanghai Media Group) Business Innovation Cooperation Conference was held at the News Center of the 7th China International Import Expo. Photo courtesy of Shanghai Radio and Television Station

At the meeting, Shanghai Radio and Television Station Director and Editor-in-Chief Fang Shizhong joined hands with Chinese and foreign partners to jointly release the 2025 Business Innovation Cooperation Plan, marking the official launch of full-scenario, international, and technology-empowered business innovation cooperation.

Fang Shizhong said that for the first time, Shanghai Radio and Television (Shanghai Media Group) relied on the International Import Expo, a global platform for open cooperation, to hold an annual business innovation cooperation conference, with an attitude of open innovation and the pursuit of excellence standards, to strengthen in-depth collaboration with Chinese and foreign enterprises. , continue to expand new links, new tracks, new scenarios, new ecology, and new cooperation to better empower the high-quality development of “thousands of industries” and create a better life for the masses.

Shanghai Radio and Television Station, which has been established for 75 years, has been constantly seeking breakthroughs and innovations in recent years. It has now formed new creative expressions, new business tracks, and new consumption scenarios in the directions of artistic light and shadow, outdoor music, and trendy sports.

For example, the 2024 Shanghai International Light and Shadow Festival created 128 light and shadow art activities and more than 210 light and shadow shows, building an immersive cultural experience venue and driving nighttime consumption of 3.8 billion yuan in Shanghai; Released the movie IP "Myth of Love", based on Zhangyuan landmark and positioned as "performing retail", allowing the story to take place in random spaces such as courtyards, shops, walkways, etc., to create an immersive performing arts experience for citizens and tourists...

The mobile platform "Look East" released here focuses on the concept of "interaction" and will launch video products such as interactive dramas, interactive documentaries, and interactive variety shows, and is committed to creating a highland for new AI technology applications and new urban consumption. "Oriental Intelligent Media City" is committed to building a center for overseas micro-short dramas, which will link upstream and downstream enterprises, realize industrial agglomeration, and build a large audio-visual ecosystem. It aims to produce 150 micro-short dramas locally by 2025, including overseas 50 short plays.

At the conference site, Shanghai Radio and Television (Shanghai Media Group) also launched the 2025 CIIE business co-creation plan with its partners to carry out diverse new cooperation in the CIIE scenario, including cooperation in communication influence, cooperation in high-quality cultural activities, and Cooperate with consumer brands to bring goods, etc.(End)

(China News Network)