On September 10, the first national exhibition of "Classmate Zhou Loves Dimensional Space" was launched in Vientiane City, Luohu District, Shenzhen, and the exhibition lasted until October 17. This is the first IP-themed entertainment and social complex created by Superstar Legen

On September 10th, the first nationwide exhibition of "Classmate Zhou Loves Dimensional Space" was held in Vientiane City, Luohu District, Shenzhen, and the exhibition lasted until October 17th. This is the first IP-themed entertainment and social complex built by the Hong Kong-listed company Superstar Legend (6683.hk) for the "Classmate Zhou" IP. It is also the first time the "immersive retail + exhibition" model has been implemented in the country.

Reporters saw at the scene that in the nearly 1,000-square-meter exhibition area, twelve palace interactive blocks were set up with the theme of the twelve constellations. The exhibition area also included the "Classmate Zhou's Adventure" escape room and "Love in the BC Coffee Shop" ” and other areas. After entering the activity area, you can witness 12 kinds of stories, and trigger the interpretation of different scenes through solving puzzles, mechanisms, etc.

Public information shows that the creator behind Mr. Zhou’s IP is Superstar Legend, a Hong Kong-listed company whose main business is IP creation, operation and new retail.

"What Superstar is doing is IP creation and operation management." Lai Guohui, CFO of Superstar Legend, said in an interview with a reporter from Nanduwan Financial Society that since the launch of Classmate Zhou in 2019, Superstar Legend has continued to delve into the star IP operation track, focusing on IP Carry out multi-dimensional value development. "Our revenue from IP this year is mainly from two top variety shows. In addition, there has also been a significant increase in IP licensing. In the first half of this year, IP licensing business revenue increased by 149.8% compared to last year. I think IP will continue to lead the company's revenue growth. "

It is reported that Superstar Legend is currently deeply bound to core stars Jay Chou and Liu Genghong, and has created two star IPs, "Classmate Zhou" and "Coach Liu", and has continued to build IPs including Sun Yaowei, Chen Farong, Star IP combinations including Fang Wenshan, Vivi, Nan Quan Mama, Kun Ling, etc. Up to now, the company's star IP matrix account has more than 240 million fans across the entire network.

In addition, exporting IP overseas is also the focus of business growth. Lai Guohui said that since the company went public in July last year, it has added many new overseas cooperations. This year's overseas projects have brought considerable income. In the next 6 to 12 months, more overseas income will be reflected. Previously, Superstar Legend and the National Tourism Administration of Thailand jointly included the Classmate Zhou Dawa attraction on the citywalk recommended route; in July this year, a 3-week pop-up store event for Classmate Zhou was opened in Tokyo Tower, Japan.

In order to make IP widely known and prosperous, Superstar Legend’s IP commercialization strategy adopts a “four-step” strategy, which is to design IP image, develop derivative products, output content and promote landing experience. This "Classmate Zhou Loves Dimensional Space" exhibition is the main carrier for Superstar Legend to promote the experience of Classmate Zhou's IP.

financial report data shows that in the first half of 2024, Superstar Legend achieved revenue of 267 million yuan, a year-on-year increase of 76%. Among them, IP business revenue accounted for 59% of the total revenue, surpassing the new retail business for the first time. Revenue rose from 62.696 million yuan in the same period of 2023 to 157 million yuan, an increase of 149.8%.

Reported and written by Nanduwan Financial News reporter Yan Zhaoxin