Recently, Chongqing Jiangxiaobai Liquor Co., Ltd. (hereinafter referred to as Jiangxiaobai) has added a new civil case. The unfair competition dispute case between Jiangxiaobai and Oriental Selection (Beijing) Technology Co., Ltd. (hereinafter referred to as Oriental Selection) w

Recently, Chongqing Jiangxiaobai Liquor Co., Ltd. (hereinafter referred to as Jiangxiaobai) has added a new civil case. The unfair competition dispute case between Jiangxiaobai and Oriental Selection (Beijing) Technology Co., Ltd. (hereinafter referred to as Oriental Selection) will be filed in The trial will be held in Chongqing No. 1 Intermediate People's Court on November 19, 2024.

It is reported that Jiang Xiaobai is the plaintiff in the case, and the cause of the case is an unfair competition dispute; Oriental Selection is a related party of Oriental Selection, and the corporate certification information of Oriental Selection’s official Weibo account is Oriental Selection.

The Internet dispute between Oriental Selection and Jiang Xiaobai originated in August this year. Oriental Selection anchor Tianquan was in the live broadcast of Oriental Selection's "Hi Food Festival". The anchor Tianquan said that wine added with edible alcohol and edible flavors is called "flavored wine". He gave Jiang Xiaobai as an example and said, "Go and watch it now." The packaging of Jiangxiaobai does not have the word "baijiu" on it because it is not allowed. "If you buy Jiangjin Xiaoqu (referring to Xiaoqu Baijiu produced in Jiangjin, Chongqing), there is no such label (small gold label)... because it is not solid. It is distilled, so it cannot be counted as solid (fermented) wine."

html On the afternoon of August 9, Jiangxiaobai issued a statement through its official WeChat public account, pointing out that all liquor products under Jiangxiaobai Liquor Industry adopt pure grain solid-state fermentation brewing technology, and the brewing raw materials are only water and sorghum. The product execution standard is code name gb/t26761 (Excellent grade) Xiaoqu solid-state liquor national standard, and this information has been clearly marked on the product packaging, without any concealment or misleading behavior. Jiang Xiaobai believes that Dongfang Selection anchor Tian Quan, as a "third-level sommelier", made remarks that seriously deviated from the facts, misled consumers and disfavored the Jiang Xiaobai brand, and infringed the company's legitimate rights and interests. Jiang Xiaobai has complained to the relevant authorities and requested Oriental Selection to make a public apology for the matter and eliminate the impact. Jiang Xiaobai also reserves the right to further pursue the legal responsibility of Oriental Selection and anchor Tianquan.

html On the evening of August 9, a Weibo account named "Dongfang Tianquan is a second-hand English teacher" (later confirmed to be Tianquan's personal account) issued a short apology, saying that during the live broadcast, he said "Jiang Xiaobai is not a baijiu". Everyone has caused misunderstandings and caused trouble to the Jiangxiaobai brand. This is indeed my responsibility. I solemnly apologize to the brand and the drinking friends who like Jiangxiaobai. Tianquan said that he often drinks Jiangxiaobai when gathering with friends. Some friends like Jiangxiaobai’s fruity wine very much, so the Jiangxiaobai mentioned during the live broadcast refers to Jiangxiaobai’s fruity wine, not Jiangxiaobai’s liquor. Jiangxiaobai White wine is of course white wine. In addition, Tian Quan also expressed his love for Jiang Xiaobai, saying that it promotes the rejuvenation of the liquor market and allows more younger generations to begin to understand and like liquor. If there is an opportunity, he is willing to recommend Jiang Xiaobai through video or live broadcast.

Later, the official Weibo account of Oriental Selection retweeted the above short article and apologized to Jiang Xiaobai again. Oriental Selection expressed its sincere apology for the trouble caused to the Jiangxiaobai brand due to the anchor's mistakes, and admitted that the anchor's understanding of the liquor category is indeed not professional and comprehensive enough. It will strengthen relevant training in the future, and also hopes to have the opportunity to invite Jiangxiaobai to The Oriental Selection live broadcast room popularizes liquor knowledge and liquor culture to netizens.

However, Jiang Xiaobai issued a statement at 23:00 on August 9, saying that "Dongfang Tianquan is a second-hand English teacher." The apology letter published on his personal account was addressed as "Dear Friends" and was not signed or stamped. The apology attitude It is insincere and attempts to cover up the obvious fact that the live broadcast was maliciously trolling and slandering the brand. Jiang Xiaobai made it clear that he would not accept this informal and insincere apology and would further safeguard his legitimate rights and interests through complaints to relevant state departments and normal legal proceedings. Jiang Xiaobai also emphasized that without any warning, its liquor products were slandered as not being grain wine and inconsistent with the rigorous production process and national standards. He only seeks an objective and fair result and welcomes technical authorities from all walks of life and Professionals conduct professional testing and demonstration on whether the product is grain wine.Jiang Xiaobai said that it is only necessary for the product delivery anchor to describe the product process and physical properties fairly and objectively, and will not accept a 180-degree turn from malicious pull and dislike to love and recommendation, believing that this will further damage the brand's credibility.