Recently, actor Bai Lu released his first digital music album, which has attracted great attention from fans and has already achieved good sales. On September 10th, the official announcement of Bailu's new song first concert was announced, announcing that Bailu will bring his first music album to fans at the Shanghai Shipyard Theater on his birthday, September 22nd, and disclosed how to obtain concert tickets. The rules related to the concert caused dissatisfaction among fans and many netizens complained that "the first concert turned into a leek party." On September 11, the concert organizer Huanyu Film and Television apologized and announced adjustments to the rules for obtaining tickets.
Earlier when Bailu launched a personal music album, some netizens complained about its pricing. The digital album contained three songs and was priced at 12 yuan. At the same time, it also launched an 88 yuan gift pack, which included songs and celebrities. Xiaoka, this pricing has been criticized as cutting off fans. Because he is an actor, his singing skills have been questioned. However, the main audience of this digital album is fans, and it has generally received support from fans. However, fans are unwilling to pay for the rules for obtaining tickets for the new song's first concert officially announced on September 10. On the morning of September 10, the pre-sale of the new song first concert peripherals started. The products sold include card holders and small cards for 35 yuan, embroidered short sleeves for 125 yuan, Velcro short sleeves for 140 yuan, and long-sleeved sweatshirts for 185 yuan. The clothing style design is very simple, adding an icon to the black and white basic style. There are a total of 750 admission places for the first concert. To obtain the admission places, you need to draw a lottery. During the recruitment period of the first concert, you can get 1 lottery opportunity by purchasing 35 yuan of peripherals. If you purchase 35xn yuan, you can get n lottery opportunities. This means that the more peripherals you buy, the more expensive they are, and the more opportunities you have to win the lottery. If you don’t buy the peripherals, you will have no chance to win the lottery, but if you buy the peripherals, you may not be able to get an admission spot.
This admission quota acquisition rule was widely questioned and resisted by fans as soon as it was announced. On the one hand, according to this lottery rule, there is no guarantee mechanism, and fans have no idea how much money they have to spend to obtain an admission quota. There are only 750 places and the competition is really fierce. The sunk cost of purchasing the surrounding lottery tickets is difficult to estimate. On the other hand, the lack of openness and transparency in the lottery rules also makes fans worry that there may be tricks in it. "Why can't you see in real time whether you have won the lottery? Why does it take six days to announce the list? Why don't you verify your fan status? If you are a black fan, What should I do?” In addition, the schedule of the first concert is also considered very unreasonable, because the announcement of the winners is very close to the opening time of the concert. How can out-of-town fans arrange personal time in such a short period of time, and it is not easy to book air tickets and hotels? solve.
Faced with the dissatisfaction of fans, Huanyu Film and Television apologized at noon on the 11th and responded that tickets for the first concert will be given away to fans for free. The rules for giving away tickets have been changed to screening by filling in a questionnaire. The content of the questionnaire mainly focuses on verifying the identity of fans. . All the peripherals for the first concert have been removed from the shelves, and fans who have purchased the peripherals will be fully refunded. The refund rules will be announced separately.
In recent years, it has become more and more common for actors to become singers. However, netizens are increasingly dissatisfied with the behavior of actors crossing over to become limited singers. Most of the new generation actors who sing on the mic cannot escape the "unpalatable club", and these " It is basically difficult for "cross-border singers" to break out of the circle. The audience is limited to fans. The threshold for singers in the streaming media era is indeed constantly lowering. The traffic and topics brought by the new generation of actors across borders are indeed profitable. The identity of a singer also gives The actor has brought another path that can be monetized, and fans are happy to see the multi-dimensional development. However, if cross-border is regarded as a ticket, the only way to explore is quick monetization, and it is not impossible for fans to abandon it.
Yangtze Evening News/Ziniu News reporter Shen Zhao
editor/Gong Lifang
