On the evening of September 11, e-commerce anchor Simba Kuaishou’s personal account page showed that the account’s “live broadcast function has been banned.” Previously, he had predicted that he would replace another live broadcast internet celebrity "Brother Yang" in the live br

On the evening of September 11, e-commerce anchor Simba Kuaishou’s personal account page showed that the account’s “live broadcast function has been banned.” Previously, he had predicted that he would replace another live broadcast internet celebrity "Brother Yang" in the live broadcast tonight to pay consumers a total of 100 million.

Simba’s personal homepage shows that the live broadcast function has been banned

It is understood that a week ago, Simba issued a document saying that if Brother Yang does not take the initiative to compensate for the controversial goods he sells, he will spend 100 million yuan to replace Brother Yang. compensation to consumers.

On September 10, Simba released two notices saying that at 8:00 pm on September 11, he would organize 200 customer service personnel and 100 million yuan in funds to provide after-sales compensation services for other anchors. At the same time, he would answer questions from netizens during the live broadcast.

However, at 8 pm on the 11th, Simba did not appear in the Kuaishou live broadcast room as scheduled. Regarding the reason for the live broadcast ban, the customer service of "Simba 818 Exclusive Store" said that "the specific reason is not clear yet." As of press time, the relevant person in charge of Xinxuan has not responded to reporters about the reason for the live broadcast ban.

Currently, the number of fans of Simba short video platform exceeds 100 million, and the number of fans of Brother Xiao Yang also exceeds 100 million. According to data from Feigua, the Douyin account of "Crazy Little Yang Brother" has lost 830,000 followers in the past seven days, with an average daily loss of nearly 120,000 followers.

It is also reported that not long ago, the two parties jointly shipped a type of hairy crab. Due to competition, the two made rude remarks to each other in the live broadcast room. Later, the two exposed other negative news about each other, which aroused public attention.

However, there is currently no regulatory agency involved in the "war of words" between the two parties.

Jimu News Comprehensive Financial News Agency, Beijing Business Daily, Beiqing News, party accounts, etc.

(Source: Jimu News)

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