Recently, online anchors Simba and Brother Yang have been having constant disputes. Simba previously stated that he would broadcast a live broadcast at 8 pm on September 11 to pay 100 million in compensation and answer questions from netizens. But at around 7:40 tonight, some net

Recently, online anchors Simba and Brother Yang have been having constant disputes. Simba previously stated that he would broadcast a live broadcast at 8 pm on September 11 to pay 100 million in compensation and answer netizens’ questions. But at around 7:40 tonight, some netizens discovered that Simba’s Kuaishou account showed that the live broadcast function had been blocked. In response, Xinxuan customer service responded: "Hello, we don't know the specific reason. We recommend that you pay attention to it yourself."

As of 8:15 pm on September 11, 15 minutes have passed since Simba promised to live broadcast. , Changjiang Cloud News reporter noticed that Simba’s social account still showed no sign of starting live broadcast.

It is reported that on the evening of September 10, Simba released a video saying that he would start a live broadcast at 8 o'clock tonight and bring 100 million in cash to pay compensation. Simba said that he transferred 200 of the 1,680 assistants selected by Xin to specialize in this project. Then in the live broadcast room, he would select all the questions he could answer and answer them truthfully in the live broadcast room.

In this regard, the Changjiang Cloud News reporter briefly sorted out the dispute between network anchors Simba and Brother Xiao Yang:

1. Cause of the incident

Hairy crab delivery: Simba and Brother Xiao Yang have recently brought the same product brand of hairy crabs, but there was a dispute over price.

Price difference: Simba started selling hairy crabs at a lower price, but the brand failed to provide the same price to Xiao Yang.

2. Event development

Simba’s live broadcast response:

On August 31, Simba said in the live broadcast that the hairy crabs he brought were “pointed at the nose and scolded” by an anchor because the other party sold them first, but at a higher price. And he later started selling it at a lower price.

On September 1st, Simba once again broadcast live, directly attacking Xiao Yang, accusing his reporting of causing the product to be removed from the shelves, and questioning Xiao Yang's sales volume, quality inspection, after-sales, and compensation attitude.

Xiao Yang’s team responded:

In the early morning of September 2, Lu Wenqing, co-founder of Three Sheep, responded in a live broadcast, saying that Simba was taking advantage of the popularity and had no bottom line to attract traffic, and said that there were too many ways to know what Simba was doing.

Lu Wenqing’s response further intensified the conflict, but then his personal Douyin account was set as a private account and the published content was not visible.

3. Incident escalation

Simba broke the news: Simba not only accused Xiao Yang’s team during the live broadcast, but also revealed some problems in the Three Sheep team, such as product quality issues, cold handling of consumer complaints, and Lu Wenqing’s personal background. .

Major revelations: Simba also mentioned the reason why Momo from the Three Sheep team was sent in. This matter involved Xiao Yang’s emotional disputes and personal moral issues, which attracted widespread attention. Simba expressed his dissatisfaction with Xiao Yang's team during the live broadcast, and revealed some problems in the Three Sheep team, including product quality issues, cold handling of consumer complaints, and internal relations. These revelations further intensified the conflict between the two parties.

Compensation commitment: In order to protect its brand image and consumer interests, Simba announced in the live broadcast that it would pay 100 million yuan in cash to consumers of Three Sheep.He made it clear that if Sanyang did not have a clear after-sales attitude towards consumers within a week, he would arrange for the 100 million yuan to be used for compensation. On the evening of September 10, Simba released a short video saying: "The live broadcast will start at 8 pm on September 11, with 100 million in cash for compensation." In the video, Simba also said that in his heart, there is nothing better than A promise worth a thousand pieces of gold is more worthy of respect. However, before 8 pm on September 11, Simba's live broadcast room suddenly showed that it was blocked. This matter immediately aroused many netizens' questions.

What do you think about this?

(Changjiang Cloud News reporter Zhang Wenjie)