Recently, Hong Kong stocks have frequently plummeted. On September 11, the "Jay Chou concept stock" Superstar Legend suddenly plummeted, triggering the market fluctuation adjustment mechanism many times. As of the close, Superstar Legend fell 72.24% to HK$2.590, with a market val

Recently, Hong Kong stocks have frequently plummeted. On September 11, the "Jay Chou concept stock" Superstar Legend suddenly plummeted, triggering the market fluctuation adjustment mechanism many times. As of the close, Superstar Legend fell 72.24% to HK$2590, with a market value of HK$2.158 billion. , the market value evaporated by HK$5 billion in one day. On the previous trading day, the closing price of Superstar Legend was HK$9.330.

According to the news, as of press time, there has been no negative news related to the superstar legend. Analysts believe that the cause of the flash crash may be short-term selling of market funds. Such violent selling tactics have been frequently seen in the Hong Kong stock market recently. According to

information, Superstar Legend is a Hong Kong stock main board listed company focusing on IP creation and operation and new retail. In 2017, Superstar Legend was established with the help of Jay Chou and his "family and friends group". Since the establishment of

in 2017, Superstar Legend has participated in planning Jay Chou's world tour concert. Later, Superstar Legend served as the planning service provider for Jay Chou's concert, the planning service provider and investor for Ningbo's "Superstar Action Super Night". At the same time, Superstar Legend owns the trademarks of Travel Notes IP and Jay Chou's two-dimensional character "Classmate Zhou". The prospectus disclosed that Superstar Legend signed a 10-year IP licensing agreement with Jay Chou’s artist management company Jewel Music in 2021, which can be renewed for another 10 years.

On July 13, 2023, "Jay Chou Concept Stock" Superstar Legend was listed on the Hong Kong Stock Exchange.

company was approved to be included as a component stock of the Hang Seng Composite Index in February 2024, officially entered the Hong Kong Stock Connect in March, and was included in the MSCI Global Small Cap Index in May. In terms of IP creation and operation, the company's main business is divided into IP content creation and management business, including providing media content creation, event planning and celebrity IP management services, as well as IP licensing and related product sales.

Although Jay Chou did not participate in the operation of Superstar Legend and did not hold any shares, the establishment and development of Superstar Legend are inseparable from Jay Chou. In 2017, Ma Xinting, Jay Chou's agent Yang Junrong, director of his agency Chen Zhong, and Jay Chou's mother Ye Huimei jointly invested in the establishment of Superstar Legend.

Superstar Legend is indirectly held by Ye Huimei, the mother of top singer Jay Chou, and is therefore regarded as a "Jay Chou concept stock". According to the 2024 semi-annual report, companies controlled by Ye Huimei and Jay Chou's agent Yang Junrong hold 23.92% of the shares of Superstar Legend.

Due to the blessing of "Jay Chou Concept Stock", Superstar Legend was quickly favored by the capital market after its listing. After listing, the stock price continued to strengthen. In June this year, the company's stock price rose to a maximum of HK$13.16. Compared with the issue price, the cumulative increase exceeded 209%, and the total market value reached a maximum of HK$11 billion. In terms of

's finances, from 2019 to 2022, the company's revenue was 86.6 million yuan (RMB, the same below), 457 million yuan, 365 million yuan and 344 million yuan respectively; net profits were 22.7 million yuan, 75.6 million yuan, 42.90 million yuan respectively. million and 64.9 million yuan.

In 2023, Superstar Legend’s revenue was 430 million yuan, a year-on-year increase of 25.0%; benefiting from the strong growth of IP creation and operation business, gross profit was 276 million yuan, a year-on-year increase of 24.0%; adjusted net profit (after deducting listing expenses and share-based salary expenses) 74.4 million yuan.

According to the company’s latest semi-annual report for 2024, Superstar Legend achieved operating income of 267 million yuan in the first half of the year, a year-on-year increase of approximately 76%; gross profit was 134 million yuan, a year-on-year increase of approximately 44.6%; net profit was 25.45 million yuan, a year-on-year increase of approximately 55.5% %.

It is reported that Superstar Legend’s revenue sources are mainly divided into two parts:

The first is the new retail business. According to the company’s official website, this business is mainly focused on the development and sales of health management products and skin care products. Its products include health management brands Mobo, Aichixianmoren and skin care brands Dr. Moji.

second is IP creation and operation business, which is called "the first star IP stock" by the market. This business is divided into IP content creation and management business, including providing media content creation, event planning and celebrity IP management services, as well as IP licensing and related product sales.Superstar Legend deeply binds core stars Jay Chou and Liu Genghong. Currently, it has created two phenomenal IPs, "Classmate Zhou" and "Coach Liu", and built a star IP portfolio including Fang Wenshan, Vivi, Nan Quan Mama, Kun Ling, etc. , as of now, the number of fans of the company's celebrity IP matrix accounts on the entire network exceeds 240 million.

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