[Introduction] "Implementation Plan for the Digital Transformation of Light Industry (Draft for Comments)" was released. Interpretations of the four major public offerings. China Fund News reporters Fang Li and Cao Wenjing saw the release of another blockbuster document! Recently

China Fund News reporters Fang Li and Cao Wenjing

Recently, the Ministry of Industry and Information Technology publicly solicited opinions on the "Implementation Plan for the Digital Transformation of Light Industry (Draft for Comments)" (hereinafter referred to as the "Plan"). Light industry covers many fields such as food, clothing, housing, transportation, entertainment, entertainment, and education, and involves 20 major categories and 68 medium-level industries of the national economy. What guiding significance does the

"Plan" have for the industry? During the digital transformation of light industry, what investment opportunities can we pay attention to? What pain points and challenges still exist? What is the future development space? In this regard, a reporter from China Fund News interviewed four public offering investment researchers.

Fund Manager of Equity Investment Department of Everbright Prudential Fund Chen Dong

Manager of CITIC Prudential Happy Consumption Hybrid Fund Guan Jiaqi

Researcher of Equity Research Department of Founder Fubon Fund Ruan Ming

China Fund News Reporter: What guiding significance does the "Plan" have for the industry?

Chen Dong: On the one hand, this "Plan" is the specific implementation of the "Manufacturing Digital Transformation Action Plan" on May 11 in the light industry. It will help accelerate the digital transformation of light industry and improve research and development, production, testing, The efficiency of important links such as logistics and warehousing will further enhance the long-term global competitiveness of the light industry.

On the other hand, it is also a positive response to the "Action Plan to Promote Large-scale Equipment Updates and Trade-in of Consumer Goods" on March 13. This plan mentions the implementation of large-scale equipment digital transformation and update, which will help improve the quality of consumer goods supply and help Trade-in consumer goods.

Guan Jiaqi: In July last year, the Ministry of Industry and Information Technology, the National Development and Reform Commission, and the Ministry of Commerce jointly issued the "Work Plan for Stable Growth of Light Industry (2023-2024)", which mentioned the need to strengthen digital empowerment transformation. In May this year, the State Council executive meeting held to review and adopt the “Action Plan for Digital Transformation of Manufacturing Industry”. This "Light Industry Digital Transformation Implementation Plan (Draft for Comments)" is formulated to implement the above plan, promote digital technology to accelerate the development of light industry, systematically guide the light industry to promote digital transformation, and cultivate new quality productivity. The consultation draft also has a strong guiding role in boosting the confidence of light industry companies and smoothly implementing digital transformation.

Ruan Ming: is the first to help guide enterprises to improve their digital R&D innovation level and core competitiveness, guide the industry to use digital technology to improve the supply of consumer goods, aim at the international high-end level, extend the industrial chain, and increase added value.

Second, it helps to improve the production efficiency, product quality and market response speed of light industry enterprises, thereby promoting the development of light industry towards high quality; realizing new production models such as flexible production and customized services to meet the diversified needs of the market .

Third, it helps to establish data links between the production side and the consumer side, promotes the coordinated progress of supply upgrades and demand upgrades, and accelerates the formation of a higher-level dynamic balance in which demand drives supply and supply creates demand.

Jin Mulan: The "Plan" points out a clear transformation path for the light industry industry and has far-reaching strategic significance. It provides a comprehensive guidance framework for the industry. The "Plan" emphasizes promoting industrial upgrading through digital technology innovation and promoting the application of advanced models such as intelligent manufacturing and personalized customization to meet changes in market demand. Under the guidance of the "Plan", a more intelligent, efficient, flexible and sustainable light industry system is gradually taking shape. This will not only greatly enhance the overall competitiveness of the industry, but also contribute new strength to the sustained and healthy development of the national economy.

Focus on big data, artificial intelligence technology, Internet of Things, cloud platforms and other related fields

China Fund News reporter: Light industry covers many fields such as food, clothing, housing, transportation, play, entertainment, and education. During the digital transformation of light industry, what investment opportunities can we pay attention to?

Chen Dong: Light industry is the traditional advantageous industry of my country's national economy and an important livelihood industry. Examples in the implementation plan mainly include home appliances, furniture, hardware products, papermaking, daily chemicals, bicycles/electric bicycles, leather, plastic products, batteries, lighting, etc. industry.The investment opportunities that

is mainly focused on include accelerating the application of CAD, CAE and other design tools in product design; the application of intelligent sensing interaction technology in the home appliance, home, and lighting industries to improve the experience of smart home appliances, smart wearables, and smart lighting products, and smart aging Promotion and popularization of products; papermaking, plastics, and daily chemical industries use automatic loading and unloading robots, online monitoring systems and other technologies to reduce costs and increase efficiency, and improve product performance stability and consistency.

Guan Jiaqi: The key tasks of light industry digital transformation include cultivating typical scenarios of digital transformation, implementing large-scale equipment digital transformation and updating, cultivating and creating digital parks, etc. There are investment opportunities that can be paid attention to in each direction. Among them, cultivating typical scenarios of digital transformation includes promoting the application of digital technologies such as the Internet of Things, big data, and artificial intelligence, and cultivating smart homes with multi-product and multi-system in-depth interconnection and interaction, smart wear, smart riding, smart elderly care and other digitization consumption application scenarios. Implementing large-scale equipment digital transformation and update, including promoting the digital transformation and upgrading of key equipment and processes such as R&D, production, and testing in home appliances, leather, papermaking, hardware products, plastic products, bicycles/electric bicycles and other industries.

Ruan Ming: 1. Demand creation for typical scenarios of digital transformation: digital consumption application scenarios such as smart homes, smart wearables, smart cycling, and smart elderly care.

2. Efficiency improvements brought about by the research and development of digital solutions: Research and promote solutions such as intelligent production scheduling, automated assembly and assembly, and intelligent warehousing for discrete light industries such as home appliances, furniture, and hardware. R&D and promotion of intelligent formula design, online quality monitoring, equipment preventive maintenance and other solutions for process-based light industries such as papermaking and daily chemicals. Industries involved: home appliances, home furnishing, papermaking, daily chemicals, lighting, bicycles/electric bicycles, leather, hardware, plastics, batteries, mainly focusing on digitalization at the R&D end and production end.

3. Transformation and equipment updating of enterprises from “smart to digital to connected”. Small and medium-sized enterprises in industries such as hardware products, plastic products, and glasses with low industry digitalization use tools and methods such as lean management to improve processes, implement digital "micro-transformations" such as key processes, stand-alone equipment, and manufacturing units, and build digital production lines; the industry has a good foundation for digitalization Enterprises such as home appliances, furniture, leather, paper, and daily chemicals will create a number of digital workshops, smart factories, and smart manufacturing benchmark companies.

1. The blue ocean market for intelligent manufacturing solutions: With the advancement of digital transformation, intelligent manufacturing has become the core driving force for the upgrading of light industry. Companies that focus on solutions such as intelligent production lines and automated assembly, such as providing automatic robots for the hardware industry and CNC welding technology for furniture, have opened up a vast blue ocean for investors.

2. Golden opportunities for big data and artificial intelligence technology: The deep integration of big data and AI has brought opportunities for intelligent upgrading to light industry. Service providers that can provide enterprises with in-depth data analysis and intelligent decision support are building intelligent neural networks for light industry.

3. The vast world of the Internet of Things and cloud platforms: As the cornerstone of digital transformation, the Internet of Things and cloud platforms have broad application prospects in light industry. They not only realize seamless interconnection and remote monitoring between devices, but also bring more efficient production and operation models to enterprises.

4. The global stage of e-commerce and cross-border e-commerce platforms: Under the wave of digitalization, e-commerce and cross-border e-commerce platforms have become a bridge for light industrial products to go global. These platforms break geographical boundaries, help companies expand international markets, and enhance brand influence through precision marketing and personalized recommendations.

Challenges in the digital transformation of light industry still exist

China Fund News reporter: There are many light industry categories and complex business formats, and the digital products and solutions of different industries are very different. Currently, what pain points and challenges still exist in the digital transformation of light industry?

Chen Dong: The first thing about is the lack of unified digital transformation standards. The light industry includes a complex industry, and the terminal products, production processes, and technical equipment of each industry are very different. Digital products and solutions in different industries must be adjusted and optimized according to the actual situation.

Second, the digitalization of small and medium-sized enterprises faces cost constraints. The light industry is dominated by private enterprises and small and medium-sized enterprises. In recent years, internal and external macro-environmental challenges have increased, and the initial investment in digital transformation will also cause periodic cost pressures.

Guan Jiaqi: At present, there are still some pain points in the digital transformation of light industry: First, the level of enterprises in the industry is uneven. Some small and medium-sized enterprises have insufficient understanding of digitalization and limited resources. The cost of learning and using digital transformation is high. Second, digital transformation is highly complex. There are many categories of light industry, and the digital products and solutions in different categories are very different. The threshold for product development and user use is relatively high.

Ruan Ming: Pain points of : First, due to the large differences in the production of different categories of light industry, the corresponding digital solutions will also be greatly different, and the threshold for product development and user use is relatively high; second, the digital transformation of small and medium-sized enterprises The cost of learning and using is high, and there are problems such as not being able to transfer or being unable to transfer. Third, the digital transformation standards of different companies in the same industry may be inconsistent, resulting in the inability to share data in the industry chain.

challenge: targets different light industry categories and different companies in the same category. They need to find common ground in digital transformation to formulate common standards, and at the same time allow companies to implement customized digital transformation solutions on this basis. .

China Fund News reporter: What is the future development space of the digital transformation of light industry?

Chen Dong: The "Plan" proposes that by 2027, key industries will create more than 150 typical scenarios of digital transformation and cultivate more than 15 smart manufacturing benchmark companies. Create about 100 mature and easy-to-use digital scenario solutions, and build about 10 public service platforms with industry or regional influence. The annual investment in light industry exceeds 3 trillion yuan. If digital transformation investment accounts for 3%, it corresponds to a scale of approximately 100 billion yuan.

Guan Jiaqi: Light industry is a traditional advantageous industry and a people's livelihood industry, and is an important cornerstone to support the steady growth of the industrial economy. The digital transformation of light industry is of great significance to the stable growth of light industry. The "Plan" proposes that by 2027, backbone enterprises in light industry will basically achieve full coverage of digital transformation, the application of mature and easy-to-use digital solutions will become more popular, the scope of implementation of advanced and applicable digital transformation standards will be wider, and smart products with high quality and low price will be developed. Supply capacity has been significantly enhanced, and the digital transformation of light industry has achieved remarkable results. By 2030, light industry enterprises above designated size will generally implement digital transformation, the digital transformation scenarios will be more abundant, the technical service system and standard support system will be basically improved, and a digital ecosystem will be built to deeply empower the light industry to "intelligent transformation, digital transformation and network connection", and the digitalization of light industry will be , networking and intelligence levels have been significantly improved.

Ruan Ming: Looking at vertically, according to the plan of the original draft for comments, key enterprises in the light industry will basically achieve the goal of full coverage of digital transformation in 2027. At the same time, the penetration rate of digital R&D and design tools in key enterprises in the light industry will reach 90%, which involves The procurement, production, sales and supply chain related links within the enterprise will all need to be covered by digital solutions.

From a horizontal perspective, the digital transformation of light industry also requires corresponding coordination in the production environment and management system. Therefore, corresponding equipment manufacturing and personnel management need to be updated accordingly. In addition, with the trend of light industry companies going overseas, corresponding government-enterprise cooperation (such as customs) and the docking of domestic and foreign companies are also areas that need to be covered by digital transformation.

Jin Mulan: The digital transformation of light industry has ushered in broad development space. Technological innovation, such as the deep integration of intelligent manufacturing, big data, and artificial intelligence, will greatly improve production efficiency and innovation capabilities, lead the industry to become high-end and intelligent, and enhance market competitiveness. Digital transformation not only empowers companies to deeply explore the domestic market, but also leverages e-commerce platforms and cross-border e-commerce to achieve global market coverage, expand sales channels, and promote global development. At the same time, business model innovations such as personalized customization and precision marketing can accurately meet consumer needs, optimize inventory management, reduce costs, and bring new growth points to the industry.Looking to the future, the digital transformation of light industry will continue to stimulate potential and create a new chapter of prosperous and sustainable development.

Editor: Captain