In addition to being accused of insufficient promotion by Starship Entertainment, IVE's new English songs and music videos have also been criticized for their poor quality. On November 8, Starship Entertainment unexpectedly released the official sound source and music video

In addition to being accused of starship's lack of entertainment promotion, ive's new English songs and music videos have also been criticized for their poor quality.

On November 8, starship Entertainment unexpectedly released the official sound source and music video of ive's new song "Supernova Love". An extended remix featuring French DJ and record producer David Guetta has also been released.

The group originally teased the latest single during their Show My All tour in September. At that time, fans expressed their excitement for this unreleased song and hoped that the team could officially launch it into the music market.

About two months later, the six-member girl group finally responded to the wish of the fan group dives and officially released the song. As a surprise, the well-known international artist David Guetta was invited to participate.

Indeed, this song is very good and it does not disappoint. On top of the solid background music, the six members showed beautiful singing voices that perfectly fit the concept of the song. Surprisingly, the song is more than 3 minutes long, which is different from the 2-minute songs popular in the current K-pop, which also won applause from supporters.

However, after watching the music video, dives were not entirely satisfied with the sudden return as fans pointed out numerous issues with it.

Firstly, the fan base complained that it was rushed and, as some reviews put it, looked "cheap". Secondly, although the release was "sudden", fans complained that starship's marketing team did not do any warm-up for this cooperation on social networks, resulting in a slow growth in the amount of interaction with the music video.

Finally, although the song was originally longer than 3 minutes, the record company deleted more than 40 seconds in order to cater to the popular 2-minute song length, which made dives very dissatisfied.

On YouTube, comments criticizing starship are flooding in, such as:

"starship, why don't you promote this masterpiece?"

"starship, what are you thinking? ive is a great girl group, but you Their potential has been wasted due to lack of promotion. It's unacceptable that a good song like "Supernova Love" is not being heard because you don't work hard to promote it. "Supernova Love" is a rare good song. ! "

" To be honest, the marketing team of starship is so weird. There is not even a promotional tweet for this song on x, or even an announcement. This masterpiece deserves better publicity."

Maybe starship is very confident in this song, so they did not promote it, but the reality is a little different from what they imagined. What do you think? Welcome to leave a message for discussion!