On September 6, 2024, the 2024 Berlin International Consumer Electronics Show officially opened. As a representative brand of high-end home appliances, Miele of Germany will debut many innovative products in the over 3,000 square meters exhibition hall at this IFA exhibition, inc

On September 6, 2024, the 2024 Berlin International Consumer Electronics Show officially opened. As a representative brand of high-end home appliances, Germany's Miele launched many innovative products for the world's first time in the over 3,000 square meters exhibition hall at this ifa exhibition, including its flagship series of w2/t2 washing and drying sets, its blockbuster new product in the field of clothing care in ten years. At the exhibition, Miele also released its exclusive research results and cutting-edge projects in exploring "sustainability" and "smart technology". From innovative products to sustainable concepts, we strive to interpret the brand belief of "125 years of quality inheritance".

Dr. Markus Miele (middle), executive director and co-owner of Miele Miele, Dr. Reinhard Zinkann, executive director and co-owner, and Rebecca Steinhage, general manager of human resources and corporate affairs, showed the highlights of Miele's new products at the ifa press conference. Miele's first wooden barrel washing machine "hera" in 1902 is placed side by side with the newly released w2 washing machine in 2024, showing Miele's 125 years of innovation.

Industry innovation, creating the era of "no lifting drum" cleaning and care

Miele's washing and drying products are famous in the industry for caring for clothes. At this year's ifa exhibition, Miele ushered in its ten-year major update in the washing and drying category: the world's first new The first generation w2/t2 clothing care series brings breakthrough innovation in the field of clothing care from multiple dimensions including drum design, washing and drying mode to humanized intelligent technology. Dr. Markusmiele, executive director and co-owner of

Miele, explained the major innovations of this flagship new washing machine to the guests: "Miele engineers developed a special rotation rhythm for the drum, which effectively flips through carefully balanced swings. The clothes are thoroughly washed while maintaining gentle care for the clothes."

w2 washing machine applies the first infinitycare honeycomb drum

, the world's first non-rising rib drum design, bringing breakthrough innovation to Miele's classic honeycomb drum1. Six high-tech "queencells" replace the traditional lifting ribs. The drum can adjust the rotation mode and rhythm according to the load and material of the clothes, either vigorous washing or gentle care. While achieving clean washing, it also more carefully cares for wool and silk, etc. Precious fabrics reduce washing losses and keep clothes looking new every time they are washed.

w2 The washing machine applies the new smart matic intelligent washing program

. This intelligent fully automatic washing program can accurately match each kilogram of clothing for all cotton or easy-care fabrics with a 30-degree wash mark, and adjust the water and electricity required for washing. and detergent dosage. Break the digital trap of "programmed energy saving" and truly realize washing clothes at will and saving energy consumption at will.

t2 clothes dryer application The new quick powerdry drying technology

adds an auxiliary heating module to the original heat pump drying system, which can shorten the machine heating time by about 50%, achieving a more efficient, fast and gentle drying effect. Drying 4kg of clothes in as fast as 49 minutes! The

t2 clothes dryer applies the new wool drying program

. By increasing the drum speed, the fabric can be flatly attached to the inner wall of the drum during the drying process. With quickpowerdry drying technology, wool clothing can be completely and quickly dried without worrying about fabric damage or shrinkage. .

Miele's new flagship series w2/t2 washing and drying set has a design language rich in quality and details, and is equipped with a more comfortable and convenient control experience. Humanized design combined with smart technology refreshes the experience of using washing and drying products. As one of the world's first markets, Miele has also launched targeted product models based on the family structure and needs of Chinese consumers.

(new design language, elegantly integrated into modern home space)

(the world's first infinitycare honeycomb roller, breakthrough rib-free design)

kitchen appliances new color series, interpreting design aesthetics

Miele embedded kitchen appliances products are always committed to the use of Cooking has become an easy pleasure in life, and with stylish design and functional aesthetics, the kitchen has become the core of modern home style.

At this ifa exhibition, Miele uses artistic design to create a new future kitchen realm, and launches new colors for its full range of built-in kitchen appliances - matte black and pearl gray.So far, Miele's built-in appliances have covered six different color systems, allowing the kitchen to have a variety of textural expressions, either cold and deep, or elegant and warm, to meet the needs of different styles.

fashionable design creates a personalized space, smart technology delivers sustainable cooking concepts, and future kitchens have both elegant design and digital intelligence experience. At the exhibition, Michelin two-star chef Alexander Herrmann used Miele smart kitchen appliances to demonstrate elegant and sustainable kitchen art, allowing people to immerse themselves in the joy of cooking and gourmet food.

Practice sustainability and explore the scenario-based application of artificial intelligence

Miele demonstrates long-lasting brand vitality with quality inheritance, and integrates artificial intelligence and sustainability concepts into the research and development, production and use scenarios of

home appliances. At this ifa exhibition, Miele released exclusive research results and cutting-edge projects in exploring "sustainability" and "smart technology".

An exclusive survey initiated by Miele and conducted by market research organization innofact shows that consumer demand for recyclable household appliances is rising. Nearly 70% of respondents believe that the recycling of household appliances is important to improving the future environment. way. At the International Consumer Electronics Show (ifa) in Berlin, Germany, Miele demonstrated a recyclable cordless vacuum cleaner. The vacuum cleaner is made of recycled materials and has a completely modular design. After the product life cycle is over, it can be Recycle. Its design was developed in close collaboration with Professor Michael Braungart, co-creator of the “cradle to cradle” principle, which aims to use sustainable materials to promote the development of a circular economy. In addition, at this ifa exhibition, Miele adheres to the recycling booth design concept. 80% of the booth materials come from the recycling of the 2023ifa booth to avoid the impact of repeated construction on the environment and resources.

The special energy consumption dashboard in the miele app can help users collect energy consumption data of their own Miele appliances and compare it with the consumption of the previous month or the average consumption of Miele users. Through personalized washing behavior preference analysis, consumers are encouraged to choose more energy-saving and environmentally friendly laundry procedures through the miele app.

Pay tribute to ifa’s centenary and continue Miele’s quality legend

This year coincides with the 100th anniversary of ifa and the 125th anniversary of Miele’s founding. As one of the world’s most influential professional consumer electronics exhibitions, ifa has been a major electronics exhibition since its launch in 1924. A stage for consumer brands to showcase their latest products and share research results. Since its establishment in 1899, Miele has adhered to the brand concept of "Immerbesser continues to surpass". It has presented a number of breakthrough products at the ifa exhibition, including the much-anticipated Dialogoven, the laundry cabinet specially designed for the Asian market, and this year's new flagship model Washing and drying set w2/t2. Miele, which has been constantly innovating for 25 years, and ifa, jointly lead the latest trend in industry development.

Dr. Reinhardzinkann, executive director and co-owner of Miele, said: "From its inception to its global popularity, Miele has always been committed to creating more durable, smarter home appliances that can be passed down from generation to generation. With longer product use cycle, reducing the impact of unnecessary replacement on the environment. At the same time, Miele firmly believes that smart home and digitalization are the driving forces for achieving higher sustainability, and the blessing of innovative technology and artificial intelligence give Miele products lower energy consumption and higher efficiency. Efficiency, effectively avoiding waste and achieving environmental sustainability.”