In the first round of the 3rd phase of the 2026 World Cup qualifiers in Asia held on the 5th, Beijing time, the national football team lost to Japan 0:7 in an away game. After the game, it caused an uproar in the country.
The national football team visited Japan and swallowed seven eggs miserably, and the mood of domestic fans also fell to the bottom.
CCTV did not reach a consensus on the broadcast rights fee, so it was rare to not broadcast the game live. Domestic video platform iQiyi broadcasts it exclusively, but viewers have to pay extra, which has attracted heated discussion. However, many fans reported that they could not watch the game even if they paid. iQiyi issued a statement on Thursday night to apologize, but did not mention refunds, and was immediately besieged by a large number of netizens.
CCTV issued a statement on Thursday explaining the reason for not broadcasting the event, saying that they fully understand that "the top 18 tournament is a key stage for the Chinese men's football team to compete in the 2026 World Cup and is an important event of national concern." However, after negotiations, Asia, which holds the copyright, The Asian Football Group (AFG), the agent of the Football Federation, still "asks for an unusually high price." As a national radio and television station, it "adheres to the principle of putting national interests first and resolutely resists the behavior of domestic and foreign capital that disrupts the sports copyright market."
iQiyi Sports exclusively broadcasts the game, but viewers have to pay 9 yuan per game. Even if they are already a sports member of the platform, they have to pay 8 yuan. Many netizens are dissatisfied: "You have to spend money to watch the national football team. ”
However, after the game started, many netizens reported that they could not watch the live broadcast even after paying. In addition, the platform charging mechanism was extremely confusing. After paying, some people even prompted that they needed to pay an additional 18 yuan monthly fee. There were even users who recharged multiple times. situation, but still unable to watch the live broadcast. Someone tried to find customer service to solve the problem, but was unable to get through at 7 o'clock that night. When he asked customer service for help through the app, it showed that there were more than 4,400 people in line in front of him. In the first round of the 3rd phase of the 2026 World Cup qualifiers in Asia held on the 5th, Beijing time, the national football team lost to Japan 0:7 in an away game. After the game, it caused an uproar in the country. The national football team visited Japan and swallowed seven eggs miserably, and the mood of domestic fans also fell to the bottom. CCTV did not reach a consensus on the broadcast rights fee, so it was rare to not broadcast the game live. Domestic video platform iQiyi broadcasts it exclusively, but viewers have to pay extra, which has attracted heated discussion. However, many fans reported that they could not watch the game even if they paid. iQiyi issued a statement on Thursday night to apologize, but did not mention refunds, and was immediately besieged by a large number of netizens. CCTV issued a statement on Thursday explaining the reason for not broadcasting the event, saying that they fully understand that "the top 18 tournament is a key stage for the Chinese men's football team to compete in the 2026 World Cup and is an important event of national concern." However, after negotiations, Asia, which holds the copyright, The Asian Football Group (AFG), the agent of the Football Federation, still "asks for an unusually high price." As a national radio and television station, it "adheres to the principle of putting national interests first and resolutely resists the behavior of domestic and foreign capital that disrupts the sports copyright market." iQiyi Sports exclusively broadcasts the game, but viewers have to pay 9 yuan per game. Even if they are already a sports member of the platform, they have to pay 8 yuan. Many netizens are dissatisfied: "You have to spend money to watch the national football team. ” However, after the game started, many netizens reported that they could not watch the live broadcast even after paying. In addition, the platform charging mechanism was extremely confusing. After paying, some people even prompted that they needed to pay an additional 18 yuan monthly fee. There were even users who recharged multiple times. situation, but still unable to watch the live broadcast. Someone tried to find customer service to solve the problem, but was unable to get through at 7 o'clock that night. When he asked customer service for help through the app, it showed that there were more than 4,400 people in line in front of him.