Nandu News Reporter Cai Liyi Every Double Eleven, everyone begins to look forward to how to play the annual "Hi Shopping"! This year, Tmall once again joined forces with Hunan Satellite TV and Mango TV to launch a new "co-branded" variety show - "Hello, Saturday" and Tmall launch

Nandu News Reporter Cai Liyi Every Double Eleven, the whole people begin to look forward to how to play the annual "Hi Shopping"! This year, Tmall once again joined forces with Hunan Satellite TV and Mango TV to launch a new "co-branded" variety show - "Hello, Saturday" and Tmall launched the Double 11 special event "Tmall Double 11 Crazy Six Nights".

This time, "Tmall Double Eleven" was directly moved into the "Haoliu Street" that the audience is familiar with. Starting at 16:00 on November 10, this "Crazy Six Hours" live broadcast, which combines performances, fun, interaction, and games, will be held on "Hao Liu Street" and its derivative market "Liu Zhi Da Ji" The performance started lively, bringing a new interactive experience to the people on Double Eleven in a joyful and friendly atmosphere.

When Haoliu Street welcomes the "Double Eleven"

brand new plan The "Crazy Six Hours" live broadcast runs through the main line of this program. It breaks the traditional model of performance, stage, e-commerce, and anchors, and builds a highly interactive shopping and entertainment scene on Haoliu Street. At the same time, it uses immersive The shopping experience is a derivative, and six large interactive scenes are built next to it, presenting three major innovative links to the audience in three time periods.

From 16:00 to 19:30 in the afternoon, the first stop "Six Big Episodes" started lively. Some of the guests of Crazy Good Six Nights such as Yan Ni , Qi Wei , Tan Jianci , Nazha, Zhang Yifan, Zhang Yanqi, Zhai Zilu , etc. will appear as unexpected characters "cos" and set up stalls. Not only will they They will show off their different "selling" skills and interact closely with market visitors.

9: The second stop from 30:30 to 21:30, on the newly decorated Haoliu Street, the Hiliu Group and Xie Naht composed of He Jiong, Tan Jianci, Ding Chengxin, Shen Mengchen, Jin Mengjia, Wu Zelin The high-end shopping group composed of ml25, , Da Zhangwei , Yang Di, Qi Sijun, Liu Ye, and Li Shaminzi will take turns to bring carefully customized creative shows, high-energy PKs, classic games, fun interactions, etc., making the variety show full of dopamine. , and will also advocate rational and healthy consumption concepts.

1:30 to 22:00, the third stop "Walking Collection" easter eggs continue. After the artists and guests have finished their work and life for the day, they will go through the "Walking Collection" after get off work channel, clock in and get off work in the most relaxed and happy way, and lead the audience to "go to work" in a special way.

Compared with the "Double Eleven" model of party + goods delivery in previous years, this year's 6-hour live broadcast focuses on a "down-to-earth" atmosphere, which will make the audience feel a more vivid and intense atmosphere of urban life.

When the Sixth Group meets the "wonderful combination"

The guest lineup of "Tmall Double 11 Crazy Six Nights" has specially added the recently popular elements "happy people" and "off people" this year, including not only Da Zhangwei, a resident guest of the shopping festival, but also a hot new comedian The superb combination of brothers, plus Da Suo and other powerful laughing generals will appear together. In addition, the first variety show of "Mancai Brothers", which just won the championship on this year's talk show stage, will also be held on this night. At that time, the familiar "Hunan Plastic Pu" will make the whole audience laugh.

There is not a single solo in the entire Crazy Good Six Nights. It is all an unexpected collaboration show, taking the "wonderful combination" and "mix and match style" to the extreme. The three "sisters" Ning Jing, Xie Na, and Qi Wei join hands to bring "last dance" + "Dragon Fist" + "bangbang" three explosive combos. Nazha and Yang Di unexpectedly teamed up to bring "Trouble Maker". Subsequently, Qi Wei teamed up with the Times Youth League, and Yan Ni teamed up with Tan Jianci, which will bring the audience wonderful scenes of "sister-sister mashup" performing on the same stage.

With the debut of "Tmall Double 11 Crazy Good Six Nights", Hunan Satellite TV and Tmall have also realized innovation in the "Double Eleven" concept. The integration with the "Haoliujie" IP allows "Double Eleven" not only to support commercial consumption through video parties, but also to provide emotional value to the audience and find emotional resonance, making the concept of "Double Eleven" that has attracted much attention, It has integrated into the beautiful life of ordinary people who "want to play, sing, and buy."