As the last movie ticket was spit out from the ticket machine on August 31, the 2024 summer movie season came to an end. According to Beacon Professional Edition data, the total box office for the summer season from June to August this year was 11.643 billion yuan, and the total

As the last movie ticket was spit out from the ticket machine on August 31, the 2024 summer movie season came to an end.

According to Beacon Professional Edition data, the total box office for the summer season from June to August this year was 11.643 billion yuan, and the total number of moviegoers was 285 million.

Among them, " " starring Shen Teng and Ma Li won the summer championship with a box office of 3.26 billion yuan; while the second-ranked movie " silently kills " had a box office of only 1.35 billion yuan. , the third place is the imported film " Alien: Death Ship ", with a box office of 660 million yuan.

This figure is almost halved compared to the overall box office of 20.63 billion yuan in the summer of 2023. The gap is really huge; but judging from the recent uneven movie market, perhaps this figure is not unexpected.

"Catch a Baby" stands out, "real hit" and "fake hit" judging from the results

It will be rainy this summer, and the continuous rainfall cannot quench the summer heat, but many people working in the film industry are probably feeling "cold to the core" ".

The 2024 summer box office champion "Catch a Baby" has earned 3.265 billion yuan in box office since its release on July 16. Not only has it become the top summer movie, it has also successfully ranked third in the box office of 2024 so far, and the previous "" "Hot and Spicy " (3.46 billion yuan) and " Speeding Life 2" (3.398 billion yuan) are hot on their heels.

Ma Li, one of the leading actors in "Catch a Baby", said with emotion at the movie premiere: "When "Charlotte Trouble" was released ten years ago, not many audiences knew us. Ten years later, we are standing here, Everyone is looking forward to it. "

The success of "Catch a Baby" is certainly due to the reputation and traffic of the leading actors Shen Teng and Ma Li, but the most important thing is that the film aims at the current problem of "raising children" and faces "raising children" head-on. It is difficult, and it is even harder to raise good children." The social dilemma is full of jokes, reversals, and down-to-earth. Both parents and children can find resonance in it, and it immediately caused a heated discussion on the Internet.

The popular "Catch a Baby" was originally thought to be the beginning of the summer season, but I didn't expect it to be the "end". Before and after "Catch Me", except for the suspense film "Silence" and the imported science fiction film "Alien", this year's summer movies can simply be described as "bleak".

Directed by Wu Ershan and adapted from the well-known Chinese comic " Under the Stranger " only received a box office of just over 100 million yuan; Xu Zheng's new film " Retrograde Life ", which has received much attention, has a mediocre box office; it even won a summer vacation " There's a Canteen by the Clouds ", which was the top pre-sale box office box office, only had a box office of less than 500 million yuan, far lower than industry expectations...

These movies may have been hotly searched and trafficked in the early stage, and the audience's expectations are high. The heated discussion seems to have created the illusion that "this movie will definitely be a hit." But "It's a mule or a horse out for a walk". After it was released, the audience's reaction was real, and the box office results were also real. It was clear at a glance whether it was a "real hit" or a "fake hit".

html More than 530 films are scheduled to be released in September, and "emotion" is the key word for movie viewing

The summer season has just come to an end, and the Mid-Autumn Festival season is coming soon. This year's Mid-Autumn Festival is finally "uniquely beautiful" and is separate from the National Day. The three-day mini-vacation is not only the first choice for many people to go out for a relaxing trip, but many movies also take aim at this opportunity.

As of now, more than ten films have been scheduled for the Mid-Autumn Festival, including "The Wandering Earth 2", "I Am Nezha 2: The Return of the Hero", "All Suspects" and other highly anticipated popular films.

Generally speaking, the Mid-Autumn Festival is not as popular as the Summer Festival and the National Day Festival, but it also has unique advantages. There is a strong family viewing atmosphere and relatively stable box office potential... Under this circumstance, animation and "family fun" films aimed at children and families can easily excel.

However, judging from the actual situation, before the Mid-Autumn Festival, " Wild Children " starring Wang Junkai, Deng Jiajia and others "blocked the way". Later, there were many blockbusters scheduled for the National Day, which are eyeing whether "Deus Ex" can become a reality. That remains to be debated.

It is reported that more than 30 films have been scheduled for September.The concentrated release of these films reflects the industry’s expectations and efforts for market recovery. However, looking back at the performance of the summer season, the phenomenon of a cold market cannot be ignored. The 2024 summer schedule may be just a microcosm of the film market throughout the year. This is not only a problem of a single schedule, but also a concentrated expression of the deep-seated contradictions in the current film industry.

"Catch a Baby" is both hilarious and moving, while "Silver" is suspenseful and full of twists and turns. Although "Alien: Death Ship" was on the hot search list because it frightened children, it immediately attracted many young people who prefer excitement. . Looking at these summer movies that are at the forefront, you will find that what they have in common is that they capture the emotions of the audience. Compared with other audio-visual media, the

cinema large screen provides consumers with a unique immersive viewing experience and a social event occasion that strengthens emotional connections. At the same time, for many viewers, theaters have also become a haven to escape daily stress and seek spiritual solace. Here, they can temporarily forget their worries, release stress, be healed, and gain emotional satisfaction and pleasure.

On the contrary, some movie themes are boring, the plot development can be seen at a glance, and even the sensational scenes feel artificial because they have no emotional basis. When watching a movie like this, although they may not leave because of the higher ticket price, in the eyes of the audience, the plot on the screen may not be as interesting as the popcorn bought by the neighbor.

From the demand side to the supply side, the core value of movies lies in telling stories, conveying emotions and arousing resonance. Although pre-marketing can increase a film's popularity and audience expectations to a certain extent, it is the quality and content of the film itself that can truly attract audiences to the theater and leave a deep impression.

In the movie market, the audience is king. Only by carefully polishing every detail and creating truly infectious and influential works can we stand out in the highly competitive film market and win the love and recognition of the audience.

Instead of delving into marketing strategies, how to connect with the audience's emotions in just two hours, allowing the audience to resonate with the characters and experience the joys, sorrows and joys together under the promotion of the plot, is what the film studio should consider and work hard for. the focus.(Zhengguan News reporter Xu Yitong)