Text | An Qing Editor | 9527 Miaogujun This year's summer season has more than one word for "miserable". According to data, the cumulative box office for this year's summer season is only 11.633 billion. At first glance, this box office performance is not bad, but at the sam

| Edited by Anqing

| 9527 Miaogujun

This year’s summer season has more than one word for “miserable”.

According to data, the cumulative box office for this summer's summer season is only 11.633 billion. At first glance, this box office performance is not bad, but the box office for the same period last year's summer season was 20.62 billion.

2024 is the real winter of film and television.

Audiences have even begun to place their box office expectations on classic old movies in theaters. The movie "God of Cookery" is the last straw in the summer season.

It’s a pity that this movie that was supposed to cause a splash was re-released after 28 years, but the results were dismal.

Data shows that theaters actually attach great importance to "The God of Cookery". Not only does it account for a high proportion of the film schedule, but the number of film schedules also occupies the prime time slot. With such good conditions, "The God of Cookery" is Tianhu's opening. The results show that the first Reflect results.

The attendance rate is ugly, and the box office data is ugly. As of now, "God of Cookery" has been released for 3 days, but the cumulative box office is only 4.5 million.

Even Stephen Chow is not working. What is happening to the domestic film market?

When the era abandons you, it won’t even say hello

Even today, only Stephen Chow, the king of domestic comedy, can convince the public. Even the combination of Shen Teng and Ma Li cannot support the appearance of domestic comedy. .

Stephen Chow is the pinnacle of domestic comedies. His early works are the originators of nonsensical comedies.

1992 can be said to be the peak of Stephen Chow's career. That year, Stephen Chow's movies frequently set new box office records in Hong Kong. Among the 15 top-grossing films in Hong Kong that year, Stephen Chow accounted for seven, and all of them were in the top five. This year is therefore called "The Year of Stephen Chow" by the industry.

Do you think Stephen Chow only reached his peak this year? No, 1992 was only the third year that Stephen Chow dominated the Hong Kong film market. After 1992, Stephen Chow also produced the "Westward Journey" series, "The King of Comedy" and " Tang Bo Hu Dian Qiuxiang " and " Ninth Grade" "Sesame Official " and other works.

During the peak period of Hong Kong movies, Stephen Chow was indispensable.

But times are fleeting. Netizens will say "Everyone owes Stephen Chow a movie ticket" when reminiscing about classics. They will also abandon Stephen Chow without even saying hello when "God of Cookery" is re-released.

Is it the sadness of the times or the indifference of the audience? I think it's both, but it's not either.

Nonsense comedies have no successors, their formats have changed, and they are destined to become obsolete

In fact, the decline of nonsensical comedies did not start after Stephen Chow became invisible. When Stephen Chow stopped appearing on the scene as a director, nonsensical comedy had already changed its flavor.

His performance style may not be accessible to all audiences in the current era, but more importantly, his style of performance can only be controlled by himself.

Deng Chao As a capable actor with outstanding performance, he did nonsensical comedies, which directly ruined his reputation in the film industry. Even if he collaborated with Stephen Chow, Deng Chao's performance was not satisfactory.

Some of the actors in Happy Twist, including the former Huang Cailun, have tried this way, but the effect of the performance is that the audience can be considered generous if they don't call it "vulgar".

In the past, nonsensical comedies were truly suitable for both refined and popular tastes. They were packaged with nonsensical absurd plots and vulgar jokes that were inseparable from pornographic waste and black humor. However, the core was tragedy, life, and endless helplessness.

But today’s nonsensical comedies are pure pornographic waste and vulgar jokes.

The people who perform nonsensical comedies have changed, and the screenwriters who write nonsensical comedy scripts have also changed.

Even if Stephen Chow comes out on his own, he will not be able to return to the peak of the 1980s and 1990s.

"The King of Comedy" was greatly influenced by "The New King of Comedy". The movie grossed 600 million at the box office and was a great success, but the audience's trust in Stephen Chow declined as a result.

No one denies Stephen Chow's past, but no one regrets Stephen Chow's present. Perhaps the best comment from the audience about Stephen Chow is that "he has exhausted all his talents."

The scary thing is that Stephen Chow himself seems to be so indifferent that he no longer cares about the market's evaluation.

The speculation failed. Stephen Chow has not had a new work for a long time.

"The New King of Comedy" is not the first movie that Stephen Chow has speculated on. In 2013, the 7.2 " Journey to the West: Conquer the Demons: " was released. This movie itself got a passing score. , but compared to "Westward Journey" in the Westward Journey series, this movie is not worth mentioning.

In 2016, " Mermaid " directed by Stephen Chow also made some splash, but the movie box office score was only 6.7 points. This may be a height that many movies cannot reach, but it is the lower limit of Stephen Chow

No matter how the movie is broadcast, The audience will always be disappointed with the results. The only thing to blame is that Stephen Chow's peak was too terrifying. Even he himself is destined to live in the shadow of his peak.

In the past two years, Stephen Chow has caught up with the new trend and started to develop short dramas. However, his development of this sector has been completely ineffective. Except for the three words "Stephen Chow" that can spark discussions, no one cares.

Nowadays, "God of Cookery" is now online, and I want to grab a piece of the pie at the end of the summer season, but I forget that Stephen Chow's era has ended long ago.

is not the "New King of Comedy" in 2019, nor is it the "Journey to the West: Conquer the Demons" in 2008. " Yangtze River No. 7" and "God of Cookery" in 2008 have raised the level of the movie from the previous first-line masterpieces. The track for an average comedy movie.

Looking back now, the success of these movies can only be achieved by Stephen Chow. If you change a director, change another actor, the content of the movie itself will not make a splash.

Objectively speaking, the audience is really patient with Stephen Chow. After " Kung Fu ", every movie update of Stephen Chow can attract the audience. Even if the film itself has problems with the quality, it can still spark discussions across the Internet.

But this "God of Cookery" itself is a movie launched by Stephen Chow when he started to decline. It will definitely not work to use an old movie to make the audience pay for it again.

put it plainly that Stephen Chow's sorrow is that domestic movies are advancing endlessly like wheels, leaving their peak in the past forever. This seems to be the tragedy of the times, but in fact it is also his personal problem.

Good things will never disappear, they will only continue to change and progress. This is the development of new things. There is no one behind the aging Stephen Chow. No one can help him. He continues the authentic style of nonsensical comedy, and there is no serious creation. , a screenwriter and director who studies nonsensical comedy scripts with real depth.

The box office failure of the movie "The God of Cookery" vividly demonstrated the indifference of the audience, the abandonment of the times without saying hello, but this may not be a bad thing for domestic movies. If the market is still not picky about fried rice, I am afraid it will be the real film and television. Winter.Written by