News from CCTV: In the 2024 summer season, the National Film Administration, the Ministry of Culture and Tourism and other departments, as well as relevant departments in various places, have launched a number of measures. Activities such as the National Film Benefit Consumption Season and "Travel with the Movies" have unleashed the potential of film consumption and promoted the development of the film market.
The National Film Administration launched the 2024 National Film Benefit Consumption Season in the 2024 summer season. The consumption season runs from August to October, covering major movie schedules such as summer, Mid-Autumn Festival, and National Day, with a total investment of more than 300 million yuan in preferential movie viewing subsidies. Various consumer discounts are provided to viewers such as point redemption, instant discounts on ticket purchases, stacking of multiple coupons, business district discounts for watching movies, and summer student “benefits”. Audiences can log in to relevant platforms to conveniently obtain various related benefits.
At the same time, Zhejiang, Sichuan, Hunan and other places also launched movie coupon distribution activities. Under the triple subsidies of receiving discount coupons, instant discounts on ticket purchases, and payment discounts, a movie ticket can enjoy a discount of up to 40 yuan.
In addition to activities to benefit the people, the 2024 "Travel with the Movies" campaign is also being launched across the country. The activities mainly include launching high-quality "travel with movies" routes, innovating "movie + tourism" promotion activities, launching movie and tourism consumption linkage activities, and extending and expanding new "movie + tourism" consumption scenarios. Promote the continued expansion and upgrading of film and tourism consumption during summer holidays, National Day and other holidays, and support the high-quality development of the film industry and tourism industry.
Source: CCTV.com
