Recently, Aofei Entertainment mentioned in its semi-annual report that the first live-action mini-series of "Balala Little Demon Fairy" is in the preparation stage. "Balala Little Demon Fairy" series of animations and live-action dramas tells the story of a pure-hearted human gir

Recently, Aofei Entertainment mentioned in its semi-annual report that the first live-action mini-series of " Balala Little Demon Fairy " is in the preparation stage.

"Balala Little Demon Fairy" series of animations and live-action dramas tells the story of a pure-hearted human girl who by chance gets connected with the world of magic fairies, gains the power of the magic fairy, and transforms into a little fairy to shuttle between the human and magical worlds. , a story of safeguarding world peace, justice and love. Since 2008, "Balala Little Fairy" has launched a total of 4 high-quality animations, 2 live-action TV series, and 3 live-action movies, which are deeply loved by children.

Balala Little Demon Fairy cartoon poster. Picture/Official website of Aofei Entertainment

His company Aofei Entertainment started from animation toys. According to the official website, Aofei’s brands include Pleasant Goat and Big Big Wolf, Armored Warriors, Balala Little Fairy, Super Wings, Explosive Speeder, Fire Power Boy King, etc. ip.

However, in recent years, Aofei Entertainment has encountered growth pressure. Aofei Entertainment's financial report shows that in the first half of the year, Aofei Entertainment's toy sales revenue was 484 million yuan, a year-on-year decrease of 6.51%; film and television revenue was 182 million yuan, a year-on-year increase of 39.94%, mainly due to the launch of "Super Wings" Season 16 during the period , "Pleasant Goat and Big Big Wolf" Yangcun Guardian series and many other animation contents.

According to the 21st Century Business Herald, Aofei Entertainment began to develop micro-short dramas as one of its ways to save its performance. "The company currently focuses on cartoon series, and will continue to introduce new content presentation methods, such as short videos, micro-short dramas, big movies and other types to enhance the influence of IP." Aofei Entertainment previously explained.

Nowadays, companies with well-known IPs such as Aofei Entertainment are also choosing to use short videos, micro-short dramas and other types as new content presentation methods in order to break through new revenue thresholds. According to iiMedia Research’s forecast, China’s micro-short drama market is expected to reach 50 billion yuan in 2024, and is expected to exceed the 100 billion yuan mark in 2027.

short drama industry development report. Picture/QiChacha

QiChacha data shows that there are 84,900 short drama-related companies in China, and the number of registrations of related companies has shown significant growth in the past ten years. In 2020, 12,000 related companies were registered, breaking through the 10,000 mark for the first time, with a year-on-year increase of 97.45%, reaching the peak growth rate in the past five years. Then it continued to grow for three consecutive years, with 22,700 registered in 2023, a year-on-year increase of 20.65%. So far, 12,600 have been registered this year.

From a regional perspective, there are 18,549 related companies in Guangdong, ranking first in the country and leading other regions. Shandong and Shaanxi currently have 7,572 and 6,029 stores respectively, ranking among the top three in the country. After that came Hainan, Zhejiang, Sichuan and other places.

Jiupai News Li Yuncong

Editor Wang Jiaqing Wu Di

[Source: Jiupai News]