In the past few days, the hot topic on the Internet is, of course, the domestic 3A game masterpiece "Black Myth: Wukong", which was officially launched on the Steam platform on August 20. Of course, Big Ivan rarely plays games, and the games he plays are relatively boring. T

In the past few days, the hot topic on the Internet is, of course, the domestic 3A game masterpiece " Black Myth: Wukong " which was officially launched on the steam platform on August 20.

Of course, Big Ivan rarely plays games, and the games he plays are relatively boring. I really don’t know the classification of these games (soul games). Let’s just talk about the data and the behind the data. It makes sense.

The popularity of the game

From the data point of view, Big Ivan looked at the sales volume and concurrent online number of "Black Myth: Wukong". According to the estimated data of "Black Myth: Wukong" cited by the Financial Associated Press, the foreign market research company vginsights showed that "Black Myth: Wukong" Since the release of "Wukong", sales on the Steam platform have exceeded 8.4 million copies within 3 days, with a positive review rate of over 97% and total revenue exceeding US$400 million.

The popularity of the game continues to rise. According to Goldman Sachs’ estimates, the final sales of “Black Myth: Wukong” on steam, wegame and other gaming platforms may exceed 20 million. This popularity is already close to that of a phenomenal game launched in 2022. " eldon " level.

Judging from the number of simultaneous online games, the number of simultaneous online games for "Black Myth: Wukong" is also rising. On August 22, it has reached the level of 2.4 million daily online games on the steam platform.

You must know that this is Thursday, a working day, and a large number of players have bought it but have not played it yet, but even so, the number of daily simultaneous online users of "Black Myth: Wukong" has reached the second highest level in steam history. What remains is pubg ("chicken eating"), which can be called a masterpiece, with a single-day online count of 3.6 million.

In fact, considering the weekend holiday starting today and the already extremely popular "Black Myth: Wukong", Big Ivan feels that it is not surprising that the number of simultaneous online users of this game has reached the first place in history.

The rise of domestic 3a

What does the phenomenal "Black Myth: Wukong" mean? Big Ivan thinks it means at least two things:

The first point is that the game market for 3A-level game masterpieces has basically taken off. We all know that for a long time, the domestic game market can almost be regarded as synonymous with various mobile games and mobile games. "If you are a brother, come and chop at level 99" and so on. It is full of all kinds of low-quality works. . It seems that only by doing this kind of highly repetitive, well-proven game business model can you make money in the game market.

This is indeed making money, but the problem is that the user experience is just like that. You serve some segmented user groups, and there are also some user groups that have extremely high requirements for game quality, and are obviously not interested in these mobile games. Will buy it. As a result, this part of the market segment has been robbed by foreign game companies.

Although Big Ivan doesn’t play games very much, he has watched the AAA game works discussed by the big guys in the WeChat group over the years, including but not limited to "Sekiro: Shadows Die Twice", "Old Man Ring", and "Death Stranding" 》, there is no domestic game, which is equivalent to handing over this part of the market segment to others. And now with the emergence of "Black Myth: Wukong", another shortcoming has been filled in the domestic, original, high-quality 3A-level game masterpieces, and a market segment has been filled.

Judging from the sales of "Black Myth: Wukong", even if the sales volume cannot reach 20 million, if it achieves 12 million sales, there will still be 3.2 billion in revenue, excluding the 30% shared by the platform and the several hundred million developed , this game can definitely earn more than 1 billion. If more DLC is released in the future, I will earn even more. If I can make a steady stream of money for several years, I will be considered to have made a fortune.

This proves without a doubt that as long as a company is serious, calm down, and willing to stay on the sidelines for three or four years to develop 3A games, even though it was purely burning money in the first few years, after accumulating and making progress, it can really make money. Make money, and make a lot of money. Once you can make money, you will attract capital investment. Once there is capital investment, it is easy to form a virtuous and positive cycle.

So in this sense, the huge sales of "Black Myth: Wukong" means that the domestic business model of making 3A games with great care has been successful, and the follow-up is waiting for a positive cycle.

The second point is that we have succeeded in deeply exploring the male consumer market. In recent years, when it comes to the male consumer market, everyone can point to the world-famous painting - men's consumption power ranks behind dogs. In a sense, various poorly produced mobile games are also caused by the sluggish male consumer market. Gift - The consumption power is worse than that of a dog, making it difficult to make long-term investments. Then you can only defraud men of their spare money. You can defraud as much as you can. If you are rich, you can spend a little more. If you don't have a big brother, you can just watch and have fun and get immediate satisfaction of your needs.

In other words, a 3A game masterpiece similar to "Black Myth: Wukong" has a grand world view, profound connotation, a large number of details that need to be continuously explored, relatively high system hardware configuration requirements, and focuses on men's long-term consumption power. In this kind of 3A game masterpiece It is difficult to make money under such circumstances.

But now, "Black Myth: Wukong" has actually sold out, and not only has it exploded, except for the main body, even the hardware has exploded. In addition to the hardware, even the peripherals have sold out. what does that mean? This means that the potential of the male consumer market, which everyone originally thought was sluggish and had no spending power, was suddenly discovered. Capital suddenly discovered that men have money in their hands and can afford long-term consumption. They don’t just buy some low-quality products. The consumption form of instant gratification can satisfy men's needs.

Then, I believe everyone knows what the capital market will do next. We have always talked about tapping domestic demand, and the domestic demand in the male consumer market has been discovered in this way. To be honest, this is unprecedented good news for our military and technology bloggers who focus on men.

In addition to these two major benefits in the capital market field - through the business form of 3A game masterpieces, and further exploring the male consumer market, the most discussed topic these days is "Black Myth: Wukong". Subtle influence on cultural export.

The game itself is a carrier of cultural and even ideological output. This is a consensus. Think about how many people only became familiar with the history of World War II after playing "Medal of Honor" and "Call of Duty" Interested?

Take Ivan himself as an example. It was in 2014 that he came into contact with "Rome 2: Total War" before he began to study the history of Rome. To this day, we are still "Jingluo", and our online names on various platforms are almost They were all Roman names. Later, I read "Napoleon: Total War" and found a lot of French revolutionary history and biographies of Napoleon to read.

Although "Rome 2: Total War" and "Napoleon: Total War" themselves have limited connotations and are only strategy and war games, Big Ivan has learned about these two periods of history from the games, and these two histories have a profound impact on Big Yi. Wan's influence and shaping has far exceeded the meaning of the game itself.

The same is true for "Black Myth: Wukong" this time. Judging from the current downloads on the Steam platform, this game ranks among the top in downloads not only in mainland China, but also in almost all countries around the world. It has the only downloads The next in line is said to be Turkey (? The country of riding and slashing).

With the huge sales of "Black Myth: Wukong", foreign social platforms such as x have gradually set off a wave of discussions, not only discussing the plot itself, but also discussing the world view of the game and the production basis of the game "Journey to the West" 》, this time our classical literary works were pushed out again, and it was pushed out completely through subtle influence, completely active, rather than passive cramming.

In this process, foreign game bloggers actually played a role in promotion and promotion. To be honest, the role of a "Black Myth: Wukong" is probably more useful than spending a lot of money on publicity abroad. Much bigger, and not only let more foreigners understand our classical aesthetics, our classical literature and art, but also made a lot of money.

The future of domestic games3a

So, now that there is "Black Myth: Wukong", we are even more looking forward to the future development of domestic games.

Of course, first of all, let’s not rush. After all, even from the perspective of the production cycle of 3A game masterpieces, it will take three or four years to polish a high-quality 3A masterpiece. Even now, due to the huge sales of "Black Myth: Wukong", capital has entered the game. , if we really want to come up with the finished product, it will be at least around 2027.

From another perspective, the number of 3A game masterpieces produced is very small. To be able to produce one or two masterpieces every year is already beyond expectations. It can be said that 3A game masterpieces require aura, financial resources, and human support. A combination of various factors can be used to create a work. It can be said that it is an accidental creation.

And we are now capable of producing 3A game masterpieces, which is the game science that produced "Black Myth: Wukong". Therefore, after the appearance of "Black Myth: Wukong", we may have to usher in a long period of time. During the window period for 3A games, of course, there may also be many indiscriminate works. We must be prepared accordingly. Prepare. In this sense, the status of "Black Myth: Wukong" seems to be close to that of "The Wandering Earth".

Finally, now that our first 3A game masterpiece has been released and has quickly become a phenomenon-level work in the history of games, we might as well use our imagination for the future domestic game market. Whether it’s from the perspective of Chinese history or our revolutionary war history, there simply aren’t too many things that can be used to make games.

The most typical example is "The Romance of the Three Kingdoms". Even the Japanese game company Sega can use it to make "Three Kingdoms: Total War". Why can't we use it as the background and make our own strategy games? Similar games that can also be played include the Warring States Period, the Five Dynasties and Ten Kingdoms, the Song-Liao/Song-Jin War, the Ming-Qing War, etc.

From the FPS category, many people have already mentioned that if you don’t explore such a large market for ready-made anti-Japanese war games, do you want others to explore it? At that time, it won’t just be “we are brothers, let’s chop him with a knife”, maybe the whole people will join the battle to fight the Japanese!

Therefore, our future game market is simply infinitely beautiful.