On the evening of August 23, the third episode of the "Enjoy It" music festival program was broadcast live on the dual platforms of Hunan Satellite TV and Mango TV. Like the previous two episodes, after the third episode was aired, its real-time ratings still topped the list of a

National music has its own attributes of cultural connection and has always had a strong aesthetic appeal to the audience.

National music has typical regional attributes and is a form of artistic entertainment gradually learned by working people in their daily work. Different regions and different ethnic groups will have their own unique national music content ecology. However, the music of different ethnic groups has similarities, especially in terms of musical resonance and emotion, and ethnic music has become the most convenient way of communication. National music, together with dance, poetry, etc., eventually becomes an art form and content with national cultural attributes, and these art forms and content eventually move to a larger stage through exchange and integration, realizing their own circulation and globality. .

Therefore, we often say that the more national, the more global. National music in the program "Enjoy It" realizes this cultural concept of each having his own beauty and sharing the beauty. Through the exchange of ethnic music, we can not only quickly understand and recognize the cultural ecology of a nation, but also achieve mutual recognition among various ethnic groups in the process of communication, exchange and integration. The development of culture actually occurs in this kind of exchange and collision.

From the perspective of the audience, everyone can quickly gain a sense of cultural identity and a fresh sense of cultural discovery by watching "Enjoy It". In terms of sense of identity, especially when we live in the city and leave the countryside, ethnic music that carries with it the rural cultural elements we grew up in can quickly mobilize the hidden emotional cells in our bodies, allowing us to listen to familiar music melodies. Among them, I think of my hometown and hometown. The emotional lethality of this music is limitless. I saw many netizens saying that they actually cried while watching "Having Fun with It". The reason is here.

The sense of fresh discovery of culture is a very important value of "Enjoy It".

The sense of fresh discovery of culture is not just curiosity, but a kind of appreciation, listening and learning based on aesthetics. On the stage of Hunan Satellite TV's "Enjoy It", in each episode, two international singers will take the stage to sing works unique to their country. In the first issue, Maria Boyezhaeva brings Russian music, and Alicia Evelyn brings Brazilian music. In the second episode, Alicia Evelyn returns to the stage and India Martinez brings Spanish music. In the third issue, in addition to Alicia Evelyn who continues to sit in, there is also Greek music brought by Erini.

In this music program, the audience can not only listen to the unique ethnic music of the Chinese nation, but also listen to world music brought by international friends. Music itself has the attribute of quickly understanding a region and national culture. Therefore, when the audience listens to these music from all over the world, they will have a sense of discovering new cultures. From this point of view, "Enjoy It" is the introduction of world music, and after the introduction, the audience likes to listen to it, and listen carefully while praising it.

At the same time, when this ethnic music program became popular, it also realized the internationalization of ethnic music. Going global here, in a small concept, means that national music spreads to all parts of the country through the music stage within a specific geographical scope. The big one is to go abroad through the stage of Hunan Satellite TV. The Chinese nation's unique national music is performed on the same stage with singers from all over the world, helping the spread and exchange of music around the world.Chinese audiences and world audiences work together to realize this new discovery of culture and mutual recognition of cultures.

Why did the special ethnic music exchange program shine on Hunan Satellite TV?

If the reason for the huge reputation and ratings of "Enjoy It" is largely due to the popular nature of ethnic music, then another question arises: In the past, there were some ethnic music program contents, but they were not It has not achieved the phenomenal popularity and word-of-mouth results of "It's Fun". Obviously, "It's Fun" appears as a special program and has its own merits worthy of analysis.

real open mic and real live broadcast should be the first features and assistance items mentioned. The reason why "Singer 2024" can achieve phenomenal popularity is also related to this. On the "Enjoy It" stage, the audience can listen to the "most live" singing, which is an authentic resonance between the singer and the audience. It can be predicted that as long as the music live broadcast model continues, Hunan Satellite TV and Mango TV will continue to achieve very good data results.

The high quality of the stage is the last word. There are actually many music live broadcast programs. Especially after the live broadcast mode became popular, many concerts were presented live. But there are very few that achieve both the quality of songs and the quality of programs like "Enjoy It". The stage quality of Hunan Satellite TV's "Enjoy It" itself is high, which is visible to the naked eye of the audience. When talking about this, it is easy to fall into the praise of the program producers. So, omit it.

has a pleasant atmosphere. In my review of the first episode of this variety show, I expressed my personal opinion. Would it be more exciting if "Enjoy It" had a voting showdown like "Singer 2024"? After three issues, I have a different opinion. The reason why "Enjoy It" is interesting and makes the audience like to follow it is because there is a sense of fun in it, which makes the audience willing to immerse themselves in it. There is no distinction between the first and the second among the music of various ethnic groups. What is there is the communication and joy of gathering together.

Especially in the background, it is simply an indispensable part of "Having Fun". Singers from all ethnic groups sit together, exchange musical instruments of their own ethnic groups, learn and spread the content of ethnic dances with each other, and even use "my singing method" to sing "your songs" and so on. In the second episode of the program, Zhang Gezang used his own unique singing method to interpret the music content of each singer, which was simply astonishing. This is actually a great exchange and integration between the music of various ethnic groups, and it is a typical example of sharing beauty and beauty.

The power of collecting style. style collection is an indispensable part of artistic creation. However, in the current era of fast-food entertainment consumption, many creators are no longer willing to collect styles. Instead, they use studio creation methods to achieve rapid creation on the entertainment industry assembly line. "Having Fun in It" has no equal. On the contrary, the workers of national music on this stage have gone deep into the earth. It is precisely because of this "most rural and earthy" way of working that it brings nationality, labor, authenticity, etc. to the musical works. The contents of these interviews, such as "Having Fun with It", are broadcast between the singers on stage. They seem to be part of the show, but in fact they are the most original. As a viewer, I personally enjoy watching this clip the most. Such fragments have the power to penetrate deeply into life and inspire many creative colleagues.

To sum up, it is inevitable that "Having Fun", a special program focusing on ethnic music exchanges that will appear in the summer of 2024, will have excellent results. There are only three episodes of this kind of program, and the audience really can't get enough of it.(Text/Ma Qingyun)