On August 22, Luo Yonghao responded to fans’ questions on his personal social account and said, “I will return to the social media world. I will open accounts on nine platforms in total, with full firepower...”
Later, Luo Yonghao changed his previous name to @ The personal account of Luo Yonghao’s rumor-refuting account was renamed @罗永浩·Niu Hulu. It is reported that the Weibo also released a piece of content yesterday, indicating that a "heavyweight article" will be released next Monday. Each section has 5,000 words, a total of about 15,000 words, and supporting videos are also being produced simultaneously. Luo Yonghao said that when it goes online next Monday, there will be a forwarding lottery to give away 100 copies of "Black Myth: Wukong".
It is reported that Niu Hulu, also known as "Niu Hulu", is one of the eight major surnames in Manchuria. In the Qing Dynasty palace drama "The Legend of Zhen Huan", the heroine Zhen Huan was given this surname by Emperor Yongzheng when she returned to the palace, and she carried the flag as the Three Banners of Manchuria. Under the topic related to
, some netizens commented, "It's true," and "I, Lao Luo, am the best at making trouble."
Others said, "This is a familiar gesture to promote new products."
Public information shows that Luo Yonghao was born in Jilin in 1972 and has successively founded Lao Luo Field Training School, Niubo.com, and Hammer Technology. When he took office at Smartisan Technology, the “Nut Phone” and “Smartphone” released were once loved and praised by young people.
After experiencing a series of events such as product launch, equity pledge, equity freeze, business plan adjustment, consumption restriction order, Smartisan Technology ultimately failed to achieve the expected success in the market, and instead owed huge debts. In 2020, riding on the trend of live broadcasting, Luo Yonghao still relied on his personal charm and influence to enter the live streaming product industry, selling products through live broadcast to repay debts. After
's debts were basically paid off, in June 2022, Luo Yonghao announced on social media that he would once again focus on starting a business, withdraw from all social platforms, and rename his live broadcast room "Make a Friend". But he said he would still participate in the live broadcast as the anchor. In 2023, Luo Yonghao announced the establishment of a new company "thin red line" (thin red line technology), preparing to enter the AR field.
Image source: Screenshot of the video account of Make a Friend Live Room
On March 26 this year, Make a Friend Holdings Co., Ltd. announced its 2023 annual performance announcement for the 12 months ending on December 31, 2023. The performance announcement shows that the revenue of Jiuge Friend Holdings in fiscal year 2023 is approximately RMB 1.07 billion, a year-on-year increase of approximately 152.4%; the adjusted net profit is approximately RMB 180 million, a year-on-year increase of approximately 601.3%. Among them, the new media services segment showed strong growth, with completed merchandise transaction volume ("gmv") exceeding RMB 12 billion.
In addition, not long ago, Luo Yonghao was once again on the social media hot search list due to his dispute with New Oriental founder Yu Minhong. In Luo Yonghao's response, he emphasized that he is China's first generation Internet celebrity and does not need to use traffic. And cite data to prove your own traffic. He also pointed out that because he was busy starting a business, apart from statements to refute rumors and occasional forwardings, he had not spoken out much for about two years.
"I can get one or two hundred hot searches every year, sometimes more than a dozen a day. I am the traffic source." Luo Yonghao said.
The name change of Luo Yonghao’s social platform has aroused the public’s appetite, making people full of speculation about the content of his “15,000-word heroic article”. The industry believes that Luo Yonghao's name change may be part of his personal brand reshaping, adjusting and optimizing the effect of brand communication by creating topics and discussions. At the same time, Luo Yonghao announced the opening of accounts on multiple platforms and stated that he would "go full blast" in an attempt to reposition his own image from entrepreneurs and entrepreneurs to possible content creators or opinion leaders. This shift could attract new attention groups.
In addition to Luo Yonghao, as the founder of Xiaomi Technology, Lei Jun has successfully shaped his personal brand through continuous product innovation and social media interaction. Lei Jun's personal IP upgrade case also shows that he has enhanced his personal influence through live streaming, a people-friendly image and a keen insight into technology industry trends.Especially after the launch of Xiaomi Motors, Lei Jun continued to use the short video platform to bring products with creativity, which once again proved that successful personal IP creation requires clarifying one's core strengths and passions, and conveying one's unique value proposition to the audience through effective communication strategies. target audience.
Source: Beijing Business Daily Comprehensive
