Liang Hong, deputy director (presiding) of the Film and Television Documentary Center of China Central Radio and Television Station, and Ren Xue'an, executive deputy convener of the General Manager Office, attended the event and met with Li Xiangdong and Xia Xiaohui, deputy conveners of the Film and Television Documentary Center, and Xu Lijun, deputy convener of the General Manager Office and others witnessed the signing of a designated product cooperation agreement between China Television 4a agency Zhongshi Jinqiao and Wen's Group for "A Bite of China (Season 4)".
Ren Xue'an said in his speech that the new season of "A Bite of China" is a key IP project of the main station, and people are looking forward to the strong brand momentum it will release. "A Bite of China" uses table wisdom and food stories to drive the booming Chinese "food economy" and form a Chinese taste map of Chinese people at home and abroad who love their homes and miss their homes. It has been popular for more than ten years. Today, "A Bite of China" has become synonymous with Chinese food. It is the contemporary annotation of "beauty" and "food" for Chinese people. It defines Chinese food in the new era and helps more outstanding brands to cross the red sea of competition and jointly Draw a business blueprint for "beauty" and "food" in the digital era.
Zhang Hanbing, the chief director of "A Bite of China (Season 4)", introduced the highlights of the new season on the spot. The program will present the seven most delicious places in China, intertwining countless unforgettable meals to build the collective cultural memory of Chinese people about food and drink - this is China on the Bite of the Tongue.
Liang Yan, executive deputy director of the Art and Science Research Center of the University of Science and Technology of China and head of the microscopic photography team of "A Bite of China (Season 4)", introduced the microphotography of "A Bite of China (Season 4)" feature. Food under the microscope is a work of art created by nature, showing the beauty of order and harmony.
Zhou Ning, deputy director of the TV Channel Operations Department of the General Manager Office of the main station, said that "A Bite of China (Season 4)" will innovate and develop richer forms of brand communication.
Wen Jiaolong, executive vice president of the Poultry Division of Wen's Group, said that the values advocated by "A Bite of China" are highly consistent with Wen's Food's brand mission of "people's food is the most important thing, and food is safe and fresh". We hope to use "A Bite of China" "The huge influence of the program will recommend more and better products to consumers, and together we will contribute to creating a better life.
Chen Xin, Chairman of the Board of Directors of CTV Jinqiao, shared program marketing cases. "A Bite of China" carries cultural value and market potential. In the first three seasons, it has attracted brand communication cooperation from many outstanding companies.
Host Zhu Xun launched the "Come and Shoot the Tip of the Tongue" media integration solicitation activity. The Main Station Film and Television Drama Documentary Center will invite netizens to share their food stories around them.
Zhao Hui, general manager of Kantar Worldpanel North Region, shared the brand influence of "A Bite of China". "A Bite of China" empowers IP growth with more audiences, cultural upgrades, and program loyalty/reputation, and has formed an economic effect that drives the development of related industries.
Guo Peng, member of the Standing Committee of the Bengbu Municipal Party Committee and Minister of the Propaganda Department of Bengbu, Anhui Province, heads of relevant departments of the Film and Television Documentary Center and General Manager Office of China Central Radio and Television Station, as well as representatives of multiple local publicity, cultural and tourism departments and representatives of more than 50 companies participated in the event.
