According to real-time data from the Beacon Professional Edition, as of 23:25 on August 17, the total box office (including pre-sales) for the 2024 summer season (June-August) exceeded 10 billion. The top five on the box office list for the period are " Catch a Baby ", " Silent Kill ", " There is a Canteen in the Cloud ", " Deadpool and Wolverine " and " Despicable Me 4".
Types and themes are rich and colorful.
Comedy movies have a box office of nearly 5 billion.
Beacon Professional Edition data analyst Chen Jin said that the supply of summer movies this year is relatively sufficient in quantity, and the types of themes are also more diversified. Relevant data shows that as of August 17, 138 films have been released or scheduled for this summer's summer season, which is basically the same as the 140 films that were finally released in last year's summer season. It includes 48 feature films, 25 cartoons, 10 documentaries, and more than 5 comedies, action films, crime films, and romance films. The genres are more diverse and meet the needs of different audiences. Among them, comedy films have the best performance with a box office of nearly 5 billion, which is much higher than the 2.7 billion for summer comedies in 2023. At the same time, it also continues the trend of " Hot and Spicy ", " Speeding Life 2", " Article 20 " ” and other comedy films have performed well in popular schedules. The current box office in 2024 has exceeded 31.6 billion, and domestic comedies occupy the top five.
The scale of summer screenings has also hit a new high. According to Beacon Professional Edition data, as of August 17, more than 33 million movies have been screened in the 2024 summer season, a year-on-year increase of 10%, setting a new high for the same period in the history of the summer season, with 12,519 operating theaters. Home, a year-on-year increase of 5%, also set a new record for the same period in the summer season. At the same time, the average ticket price remained stable at 41.0 yuan, a slight increase of 0.2 yuan compared with 40.8 yuan in the same period last year.
Young people return to theaters
Female audiences contribute a lot
In terms of audience composition, Chen Jin said that the proportion of audiences under the age of 25 has stopped falling and the proportion of audiences aged 40 and above has continued to grow during the summer season. According to Beacon Professional Edition data, as of August 17, the proportion of young viewers under the age of 25 in the 2024 summer season reached 22.0%, slightly higher than the 21.3% in the same period last year. The drama film "There's a Shop in the Clouds", which is loved by young audiences, is currently ranked third at the box office during the summer season. The film's audience under 25 years old accounts for 50.3%, more than half, and it is also the youngest among the films that have exceeded 100 million in 2024. It is the film with the highest audience share; in addition, audiences over 40 years old who have greater demand for home viewing accounted for 16.8%, significantly higher than the 15.3% in the same period last year, and also continued the growth momentum for many years. In addition, the proportion of female viewers in this year's summer season is still relatively prominent, close to 60%. It also continues the feature that female audiences are more prominent in popular seasons such as Spring Festival and summer programs. "Silent Kill" and "There is a Canteen in the Clouds" are currently at the forefront of the summer season. 》Female audiences account for more than 61%. It is also worth mentioning that the proportion of medium-frequency viewers who watched movies 2-6 times this summer is more prominent than last year.
The proportion of box office in first- and fourth-tier cities
increased slightly
In terms of cities, the proportion of box office in first- and fourth-tier cities increased slightly. Relevant data shows that as of August 17, the box office share of first- and fourth-tier cities in the 2024 summer season was 17.68% and 19.30% respectively, a slight increase compared with 17.44% and 19.25% in the same period last year. Among domestic films, " "Under the Stranger ", " Safe Evacuation from the 21st Century " and "Retrograde Life" performed more prominently in first-tier cities, accounting for more than 20% of the box office in first-tier cities. "There is a Commissary on the Edge of the Clouds", "Silent Kill" and "White Snake:" "Floating Life" performed more prominently in fourth-tier cities, accounting for more than 20% of the box office in fourth-tier cities. Overall, North China and Northeast China performed more prominently this summer. The box office rankings of northern cities such as Tianjin, Hefei, Qingdao, Shenyang, and Jinan increased compared with the same period last year, while the box office share of Southwest and South China decreased slightly compared with the same period last year.
Text/Reporter Xiao Yang
Coordinator/Man Yi
