Chen Liming, the actual controller of Hunan Xuefengshan Ecological Culture Tourism Co., Ltd. In 2014, Chen Liming returned to his hometown Xupu after resigning as chairman of the listed company Dakang Animal Husbandry, and devoted himself to the main battlefield of poverty alleviation. He established Hunan Xuefengshan Ecological Culture Tourism Co., Ltd. to actively explore the development path of tourism + poverty alleviation, and drive Xupu, Longshan and 100,000 people returned to the two places to make a fortune, and the "Xuefengshan Model" created has become a typical case of the Ministry of Culture and Tourism's key tourism poverty alleviation project and rural revitalization.
Let the seeds of cultural tourism take root
- Interview with Chen Liming, the actual controller of Hunan Xuefengshan Cultural Tourism Group
All-media reporter Shu Yi
Chen Liming
Deep in Xuefeng Mountain, there is an ancient village in the clouds - Xupu wild goose The ancient village of Gojie. Here, the reporter met Chen Liming, the actual controller of Hunan Xuefengshan Ecological Culture Tourism Co., Ltd., a well-known Hunan business representative. Having passed his sixtieth year, he is in high spirits, sitting on a simple wooden chair, and preparing with his colleagues for the upcoming 11th Global Hunan Business Conference.
"Xuefeng Mountain is my root"
Xuefeng Mountain, this mountain range in Hunan, China, is not only magnificent and beautiful, but also the root and soul of Chen Liming.
Chen Liming was born in Xupu, at the foot of Xuefeng Mountain. His first round of entrepreneurship may not seem impressive to outsiders, but it is deeply rooted in the soil of his hometown. He is engaged in foreign trade, exporting agricultural, sideline, livestock and poultry products from his hometown, and through his own efforts, he promotes his hometown's specialties to a broader market.
"I am a native of the mountains, and Xuefeng Mountain is my root. Therefore, I put the most important 'second entrepreneurship' in my life here." After retiring as the chairman of the listed company, Chen Liming resolutely returned to his hometown. We are committed to promoting local employment and local entrepreneurship for villagers, making the fireworks in our hometown stronger, and providing better care for the left-behind elderly and children.
"My company has nearly a thousand employees and contracted farmers, 80% of whom are local people, and their monthly income averages more than 3,000 yuan." This is the beauty of modern rural life that Chen Liming sees.
Today, Chen Liming, with his deep affection for his hometown, has created a series of national-level scenic spots, including Xupu Yangquepo Ancient Village, Shanbei Huayao Rice Terraces, Yuanling Jiemu River, etc. Xuefeng Mountain Tourism has since been adopted by Hunan Province The government has listed it as one of the five key sectors for regional tourism construction, becoming another new cultural tourism highland after Zhangjiajie . After nearly 10 years of hard work, he successfully leveraged the birth of Hunan's "Splendid Xiaoxiang·Shenyun Xuefeng" tourism sector and created a resounding brand of "Xuefeng Mountain Dahuayao Scenic Area".
"It has set a fire for cultural tourism"
"The convening of the Hunan Business Conference is an important opportunity for Huaihua to demonstrate an open and inclusive image and promote industrial development." Regarding the upcoming 11th Global Hunan Business Conference, Chen Liming is full of expectations. "I hope that through this conference, the image of Huaihua's industrial development, which is mainly international dry ports, will be reflected, and the status of the logistics center will be highlighted, so that Huaihua can attract the attention of the world and make Huaihua a truly important base for industrial development with brand value, culture An important destination for tourism development.”
Chen Liming is even more confident about Huaihua’s cultural tourism industry. "The convening of the Hunan Business Conference has undoubtedly set a fire for Huaihua's cultural tourism industry. Because of Huaihua's tourism and culture, to be honest, the resource endowment is second to none in the province. Especially the story of a seed. An extended series of farming culture, a series of ancient towns and villages, and a series of scenic spots combining landscapes and humanities. "With the platform of the Hunan Business Conference, he hopes that Hunan businessmen and tourists who come to Huaihua can feel the culture of Huaihua. The tourism development event promotes the in-depth integration of the cultural tourism industry.
Chen Liming was deeply touched when talking about the business environment in Huaihua."The business environment in Huaihua is actually getting better day by day. Since the 1980s and 1990s, we can be regarded as old entrepreneurs and have participated in the entire process of Huaihua's economic development. This leadership team focuses on the needs of enterprise development. Focusing on the needs of industrial development, focusing on the market environment, and focusing on how to solve the problems of enterprises and entrepreneurs." He hoped that Hunan businessmen would feel a series of changes in Huaihua's business environment through this conference, and hoped that they could lead the way. With funds, talents, and markets, we will go to Huaihua, start a business, and develop Huaihua.
"Be prepared for the article "Snow""
Chen Liming and his team are ready to welcome the arrival of Hunan businessmen.
"Revolving around the Hunan Business Conference, after Xuefengshan Cultural Tourism takes a stake in Hunan Cultural Tourism Investment Group, we plan to better coordinate the entire Hunan Business Conference, focus on creating a cool economy, and combine cool economy and consumption with catering and cultural tourism products. In particular, Liangfeng economy is closely integrated with vacation, and market-oriented means are used to promote the further development of Xuefeng Mountain tourism, so that consumers can get a better sense of gain from visiting Xuefeng Mountain.”
In addition, Chen Liming is also optimistic about Huaihua’s ice and snow sports. potential, taking advantage of the Xuefengshan high-speed railway cableway, to build the largest ice and snow sports base in southern China, allowing southerners to experience the fun of ice and snow sports.
"Xuefeng Mountain is named after snow. Our next step will be to create ice and snow sports, so that Xuefeng Mountain can become a veritable Xuefeng Mountain, the largest ice and snow sports base in southern China, so that southerners can also play ice and snow, and the cultural tourism industry Taking root in the Xuefeng Mountains."
In the context of the Hunan Business Conference, Chen Liming plans to launch more innovative products to attract consumers. He believes that through this conference, Huaihua will open a new chapter of development, attract more funds, talents and markets, promote entrepreneurship and innovation, and achieve improvement in economic strength.
