Jimu News reporter Zhao Delong
correspondent Pan Xiekai
A survey shows that the domestic micro-short drama market will be 37.39 billion yuan in 2023, a year-on-year increase of 267.65% from 2022. There is no doubt that micro-short dramas have become a new trend. On August 16, the Honglian Lake micro-short drama shooting base in Ezhou City, Hubei Province was unveiled, and an initiative for the high-quality development of micro-short dramas was released on the spot.
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At the unveiling ceremony, the first hand-drawn map of the shooting base was released to the public. Wuhan Xincheng Honglian Lake Micro-Short Drama Shooting Base distributes "Hero Posts" to the whole country and sincerely invites national micro-short drama production companies (platforms) to join in to promote the improvement of the micro-short drama industry chain and the healthy development of the cultural industry in Hubei Province.
Luo Qin, member of the Party Committee and Deputy General Manager of Hubei Cultural Tourism Group, introduced that the Honglian Lake micro-short drama shooting base will integrate other shooting resources in the Honglian Lake area, as well as more than 90 scenic spots and hotels under the Hubei Cultural Tourism Group, providing one-stop satisfaction. The diversified demand for shooting short dramas of various themes and sizes promotes the coordinated development of the entire "cultural tourism + film and television" industry chain.
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According to iResearch statistics, the market size of micro-short dramas will exceed 30 billion yuan in 2023, and it is expected that the market size will exceed 100 billion yuan in the next five years. While it has become a hot topic, problems such as low production budget, clichéd plots, templated characters, and thin plots that are out of touch with reality have also become issues that the industry needs to clarify urgently.
At the event, Hubei Network Audiovisual Association read out and released the "Honglian Lake Initiative for the High-Quality Development of Micro-Short Dramas". The initiative focuses on adhering to content as king, strengthening quality creation and other content, emphasizing the promotion of high-quality development of micro-short dramas, giving full play to micro-short dramas to showcase development achievements, highlight spiritual outlook, promote traditional culture, and tell Chinese stories well, and promote micro-short dramas The industry is moving from "light weight" to "high quality".
Pu Lifeng, general manager of Hubei Chutian Niumai Digital Media Operations and Management Co., Ltd., said that he hopes that a large number of well-produced hit dramas will be born in the "Honglian Lake Micro-Short Drama Shooting Base", and also hopes that everyone will work together to make "Honglian Lake" a popular TV series. The "micro-short drama shooting base" has been built into a dazzling micro-short drama incubator and a "micro-short drama Xiao Hengdian" praised by everyone in the industry.
(Source: Jimu News)
