China-Singapore Jingwei, August 15th On August 15th, Alibaba Group released its first quarter performance announcement for fiscal year 2025. The financial report shows that Da Entertainment Group, one of Alibaba's six major business groups, had revenue of 5.581 billion yuan in this quarter, a year-on-year increase of 4% compared to the same period last year.
In this quarter, Youku, the video platform of Da Entertainment Group, performed well. Youku launched high-quality original content such as "Rebirth" and "Mo Yu Yun Jian" this quarter, which greatly improved its competitiveness. According to Kuyun's "2024h1 TV series full-end broadcast volume report", Youku's drama series broadcast volume rose to second place in the industry.
In terms of solo dramas, Yunhe data shows that Youku has 6 solo dramas on the list. Yunhe leads the industry in the top 20 dramas in the first half of 2024; the Beacon Professional Edition released a market insight report for dramas in the first half of 2024, showing that in the first half of 2024 Among the top 10 web drama feature plays in the first half of the year, "Ink in the Clouds" topped the list. The top 10 web dramas Youku took the top five, accounting for a total of 6 seats in the top ten. In addition, in the first half of 2024, the average playback volume of new drama feature films "Ink" ranked first on Youku. "Between Rainy Clouds" and "Rebirth" ranked second and third respectively.
In the first half of this year, Youku made breakthroughs in many tracks. In the field of costume dramas, Youku has successively launched "Huajian Ling", "Xi Huazhi" and "Mo Yuyunjian", which are called "The Three Heroes of Costumes in 2024" by the audience. "Mo Yu Yunjian" is the first hit long-form video summer release, driving Youku app to the top 3 of the Apple App Store's free list for many days in a row.
In the field of suspense dramas, Youku’s “White Night Theater” has achieved artistic and commercial success. According to Yunhe data, the average episode playback volume (v30) of "Rebirth" has won the championship in multiple dimensions such as online dramas, suspense dramas, and short dramas. "Gloomy Fire" has achieved innovation in audio-visual language and narrative techniques, injecting new trends into the creation of suspense dramas, and ranked among the top ten Douban TV dramas in the first half of 2024. "Bianshui Past" directed by Suan, a representative of China's emerging directors, will be broadcast on August 16.
In the field of Hong Kong dramas, Youku released the Hong Kong Arts Revitalization Plan in March this year. This quarter, it signed a deepening strategic cooperation agreement with TVB during the Shanghai TV Festival, continuing to widen the gap with the industry in the advantageous track of Hong Kong dramas. (China-Singapore Jingwei app)
