According to real-time data from the online platform, as of 19:00 on August 14, the total box office (including pre-sales) for the 2024 summer season (June-August) exceeded 9.5 billion yuan.
Among them, the total box office of this year’s Chinese Valentine’s Day (August 10) was 364 million yuan, exceeding the box office performance of last year’s Chinese Valentine’s Day. In this year’s film market, comedy films are popular.
This year's Chinese Valentine's Day box office box office surpassed last year's
This year's Chinese Valentine's Day box office box office champion is the domestic animated film " White Snake: Floating Life ", " Catch a Baby " and " Retrograde Life " ranked second and third at the box office. The
animated film "White Snake: The Floating Life" was released on Chinese Valentine's Day. It attracted a large number of audiences with its classic IP, sophisticated production and vivid story. The box office on that day exceeded 94 million yuan.
"White Snake: The Floating Life" is not a romance film in the traditional sense, but a film that combines mythological elements and a love story. While retaining the core storyline, the film reconstructs classics from a modern perspective and gives new vitality to traditional stories. "White Snake: The Floating Life" director Li Jiakai said: "Many of the essence of traditional stories are a treasure trove of our creations."
The comedy movie "Catch a Baby", which was released on July 16, still performed well at the box office on Chinese Valentine's Day, with a box office of over 9,200 on Chinese Valentine's Day. million, with an attendance rate of 25.7%, the highest among films in theaters during the same period.
The reality-themed movie "Retrograde Life" tells the story of ordinary workers struggling to survive, which is thought-provoking.
Young audiences choose “light-chasing animation”, while middle-aged audiences prefer comedy and realistic themes. Internet platform data shows that the audience of "White Snake: The Floating Life" is younger, with nearly 60% of the audience under the age of 30, nearly 80% of the audience of "Catch a Baby" are over the age of 24, and "Retrograde Life" attracted more than 50% of the audience. of viewers over the age of 30.
Comedies are still "market responsible"
In this year's movie market, comedies performed well and occupied an important market share.
As of August 5, the annual box office of Chinese movies in 2024 has exceeded the 30 billion yuan mark (including pre-sales). Among them, the top three box office movies all have comedy tags.
The female comedy-themed " Hot and Spicy " still maintains the annual championship; " Flying Life 2", which combines "hardcore racing and hardcore comedy", temporarily ranks second in the year; the comedy film "Shen Ma Group" " "Catch a Baby" ranked third.
In addition, comedy movies such as " Article 20 " and " Thelma and Louise " also performed brilliantly, demonstrating the strong market appeal of comedy films.
Rao Shuguang, president of the China Film Critics Society, believes that today, as the pace of life accelerates, comedy movies are becoming more and more popular, and going to the theater to laugh has become a pastime for many citizens.
Zhang Yimou said: "Improvisational performances may make comedy look more like something that comes naturally from the heart. The audience will feel more comfortable and feel that there is a lot of happiness in life. It turns out that life is originally full of joy." There is a lot of joy."
Industry insiders said that this year's comedy movies show unique characteristics. The creators are committed to integrating comedy elements with real life. Through in-depth insights into reality, they use laughter to present various situations in the world and show the It makes it possible to resonate with the spirit of the times and the emotions of the audience.
In addition to comedies
In addition to comedies, there are many types of films in the film market this year, from criminal investigation suspense to action science fiction, from animated Chinese comics to literary dramas... There are rich varieties and a large number of good films. For example, the suspense drama "Silence", the action science fiction film "Godzilla vs. Kong: Rise of an Empire", and the fantasy animated film "How Do You Want to Live", etc., have all achieved good box office results.
In a movie theater in Zhengzhou, Henan, the lunchtime screening of a suspenseful movie "Silence" has just ended, and the audience is still immersed in the tense, thrilling and alarming plot. One viewer said: "It is a rather brain-burning movie, and it is a movie subject that makes people want to think deeply."
The movie "Decryption" is adapted from the novel of the same name by Mao Dun Literary Award winner Mai Jia. The story focuses on a codebreaker with special mathematical talents, how he uses his talent to crack codes and make great contributions to the country's hidden front.
"Decrypted" combines espionage themes, biographies and other genres, and adds the main theme of family and country narratives, and conducts innovative explorations in the diversified creation of the film. Rao Shuguang said: "The film has dramatic tension and is also well-shaped. Develop the characters and let the characters slowly communicate with the audience. ”
Judging from the films released this year, “The Three Evils”, “The Siege of Kowloon Walled City”, “Evacuation from the 21st Century”, “Under the Stranger”, “Decryption”, “White Snake: The Floating Life”, “The Negative is the Right” Each of these films has its own characteristics, and they are constantly making breakthroughs and innovations.
A Nanchang citizen said: "This summer's movies have given me a lot of choices, including comedies that are suitable for the whole family to watch together, as well as movies that are interesting to us young people. The exciting action movies are all exciting. I watch it every week. Whether it is the special effects or the plot, it is eye-catching. "
Of course, no matter what type of movie it is, high-quality content is the key.
Movies are a consumption of content, and the audience's pursuit of good content will not change. Audiences will consume good content, and only truly good content will Only content that resonates with the audience can continuously mobilize the audience to enter the theater.
Source: CCTV News
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