Jimu News reporter Zhang Cong
Correspondent Chen Zhuang and Park Yimeng
"The overbearing president fell in love with me" "The God of War is reborn in xx" "The counterattack starts from xx"... Since the popularity of short dramas last year, the rebirth of revenge, the overbearing president, Mary Plots such as Su Jinfinger seem to have become a creative threshold that short dramas cannot avoid.
In fact, the creative ecology is quietly changing.
html On August 12, the short play "Jiangxia Journey·Gold Medal Partner" was launched in Yuewan Ecological Tourism Zone, Wulongquan Street, Jiangxia District, Wuhan City. In an interview with a reporter from Jimu News, Hongcheng, the director of "Jiangxia Journey·Gold Medal Partner" mentioned, This play has been listed as a key play in the Hubei Provincial Radio and Television Bureau's "Travel with Micro-Short Plays" creation plan project. It is "different" from the short plays in the public mind.
Jimu News reporter learned that in January 2024, the State Administration of Radio and Television issued the "Notice on Launching the "Traveling with Micro Shorts" Creation Plan", proposing to create and broadcast 100 "Traveling with Microshorts" in 2024 "Excellent micro-short dramas with themes will promote a number of physical filming locations to follow the popularity of micro-short dramas and create a new trend of "checking in" across the country following micro-short dramas. Since then, short plays including "Sanxingdui: Future Apocalypse", "There's a Smell Called Qingxi", "Hello, Su Dongpo" and other short plays have been released, allowing the "micro-short play + cultural tourism" model to flourish.
"Jiang Xia Xing·Gold Medal Partner" also came into being under this situation, but it also contains the creator's creative thinking on the short drama category.
It is understood that "Jiangxia Xing·Gold Medal Partner" stars Li Muyang, Zhang Yufei, Hu Ying, and Yu Jun. The whole process was filmed in Wulongquan Street, Jiangxia District. The song "Jiangxia Xing" will also be used as the theme song throughout.
Hongcheng introduced that "Jiangxia Journey·Gold Medal Partner" takes rural revitalization as the theme, integrates the humanities, customs, food, and beautiful scenery of Wulongquan Street in Jiangxia District, trying to show the story while helping the cultural industry of Wulongquan Street in Jiangxia District flourish. "Jiang Xia Xing·Gold Medal Partner" tells the story of Xia Xuewei, a female college student who returns to the village to start a business, but encounters Sheng Zihao, a "rich second generation" who was arranged by her family to experience life here. Inspiring country life story.
"There are almost no comedies in the short drama category. I hope to create a youth idol light comedy, and the story design also has a lot of nonsensical style." In an interview, Hongcheng said that most of the short dramas on the market contain Emphasizing "direct giving", "reversal" and "stimulation", "I hope to break the inherent thinking of short play creation, spell out content and tell stories."
In May of this year, Hongcheng also shot a short play in Jiangxia. At that time, Wulongquan left a deep impression on him, so the filming of "Jiangxia Journey·Gold Medal Partner" was also scheduled to be in Jiangxia. "In addition to the story, our drama also features the beautiful scenery of Liangzi Lake. The people here are also very enthusiastic. I hope that Jiangxia's beautiful scenery and delicious food will be promoted through this short drama." Hongcheng said.
It is reported that "Jiangxia Xing·Gold Medal Partner" has 60 episodes planned, each episode is 2 minutes long, and is planned to be launched on major online video platforms in October.
(Picture provided by the crew of "Jiang Xia Xing·Gold Medal Partner")
(Source: Jimu News)
