September 5th is the ninth "China Charity Day" in China. From September 2nd to 15th, ByteDance Charity launched the theme activity of "DOU Love Charity Day, Do Good Deeds, Add Me". ByteDance Charity The platform encourages creators to produce high-quality public welfare content b

Related activity theme posters

This year is the third year that the Bytedance Charity Platform has launched the "Dou Love Charity Day" themed event. Currently, more than 1,600 charity organizations have settled on the platform, and more than 3,400 charity projects have been launched. The mutual empowerment of the platform and public welfare organizations has released a public welfare energy that is obvious. The fundraising related to this year’s public welfare day activities will provide targeted assistance and medical services to 11,000 children suffering from related diseases.

However, the power of "donating a video, a live broadcast, a song, a short play, etc." to charity is not only reflected in the absolute amount of fundraising and help to specific targets. .

On the one hand, "donating" a video or a live broadcast can do charity, which greatly lowers the threshold for ordinary people to participate in charity, and the online presentation and dissemination method can also allow more netizens to feel the charity "zero distance" atmosphere, and change some stereotypes or even misunderstandings about public welfare. A reality worth facing squarely is that today, many people still feel that public welfare is not done by ordinary people, and thus unconsciously exclude themselves from the ranks of public welfare participants. This is actually very different from the modern concept of public welfare. of estrangement.

You must know that public welfare is the abbreviation of public welfare undertakings. Its development level is related to the welfare and interests of the public. It also depends on the active participation of everyone and is not a "patent" of a certain group. Environmental protection, animal and plant protection, etc. are all inseparable from the power of public welfare. According to this, everyone can participate in public welfare by donating a video or live broadcast, which will help more people establish a scientific understanding of public welfare, thereby shortening the distance between them and public welfare, and changing from spectators to participants. who. The spread and awakening of this kind of modern public welfare awareness is of great benefit to the development of public welfare undertakings.

On the other hand, everyone can participate in public welfare online and in a diversified manner, which will also help make more people realize that public welfare is far from just "donating money and materials", which will help gather the widest range of people. The power of public welfare participation. There is a representative scene in this charity festival: In September this year, Liangtian, a photography expert, was invited by a mother to take a set of princess photos of her sick daughter Xuanxuan. Xuanxuan, who is in the fifth grade of primary school, shaved off her long hair because she suffered from a blood disease, and became sensitive and low self-esteem. In order to help Xuanxuan regain her confidence and not be afraid of the camera, "Liangtian" took the initiative to shave off her hair and "reform" herself. After this experience was recorded by "Liangtian" and posted on Douyin, it triggered the "Accompany One" challenge in the comment area. Tens of thousands of netizens attached photos of themselves with shaved heads in the comment area. This kind of collective participation not only brings great encouragement to patients like Xuanxuan, but also allows more people to pay attention to children's health issues and understand these special social groups through a large number of reposts and likes, thereby achieving The transmission of love and tolerance can even promote the follow-up of some public policies. This chain reaction is also a precious public welfare force.

Screenshots of Douyin pages for related activities

It can be said that the Douyin public welfare platform connects specific public welfare projects with hundreds of millions of existing users, which allows some groups in trouble to be seen by more people and gained While helping, it also allows public welfare information to break through circles and spread more quickly and widely, thereby enriching the overall public welfare atmosphere in society.To a certain extent, short videos are opening up new imagination space and adding new possibilities for public welfare.

In fact, technological progress has always been an important driving force for the development of public welfare. Entering the Internet era, the impact of technological changes on public welfare has become more obvious. For example, the initial public fundraising on the Internet solved the problem of information asymmetry to a certain extent. The development of Internet applications and digital technology has broadened the public welfare scene. The development of short videos has further lowered the threshold for public welfare participation, and in terms of content form Become more diversified, thereby accumulating and releasing more powerful public welfare forces, allowing more issues and groups to receive public welfare help, and helping to build a more harmonious and friendly social environment.

Cover News Reporter Guo Wenjuan

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