A summary symposium on the China Central Radio and Television Station’s original opera and singing program "National Style Super Drama" was held in Beijing recently. Experts and scholars attending the meeting had heated discussions, exchanges and interactions on the cultural phenomenon of national style and innovative communication formed by "Guofeng Super Youxi".
Opens up a new field for the innovative expression of cultural programs
The original opera and singing show "National Style Super Drama" will be broadcast on CCTV Comprehensive Channel (cctv-1), Variety Show Channel (cctv-3), It is broadcast on opera channel (cctv-11), music channel (cctv-15), CCTV cmg opera, CCTV.com and other platforms. Gathering nearly a hundred Chinese-style musicians, the show combines traditional opera with modern pop music and creates immersive drama-themed performances, demonstrating the contemporary style of Chinese-style music and opening up a new field for innovative expressions of cultural programs. Up to now, the program has had 2.2 billion exposures across the entire network, and a cumulative reach of 1.01 billion people across all media, of which young users account for 39.02%. It has been on the hot search list 148 times across the entire network, and has been ranked among the most influential variety shows on Weibo for ten consecutive weeks. ——No. 1 among cultural variety shows at the same time.
One hand reaches out to tradition and one hand reaches out to young people
Director of the Central Chinese Orchestra Zhao Cong said that the program is innovation from the inside out. The program has found a fulcrum of balance, not only retaining the audience of traditional operas, but also capturing young audiences. It has also "fascinated" the hearts of international audiences, connecting tradition and modernity, tradition and internationality, tradition and future.
Yin Xiaodong, president of the Chinese Academy of Opera, believes that the production and broadcast of "Guofeng Super Opera" conforms to the law of the development of opera. From the planning of the program and the diversity of participating guests, we can see the magical power of open cross-border combination participation. It is this cross-border integration that creates new paths for the inheritance and development of traditional culture.
Tian Qing, honorary director of the Music Research Institute of the China Academy of Arts and musicologist, pointed out that "Guofeng Chaoyuexi" has found a new way to innovate and transform traditional culture through integration, breakthrough and innovation. On the one hand, it actively reaches out to Traditional culture absorbs nutrients, and at the same time the other hand reaches out to young people, through their innovation and enthusiasm, to keep pace with the times.
Practice cultural self-confidence with cultural affection
Cui Wei, former secretary-general of the Chinese Dramatists Association and drama critic, said that the national opera songs presented in the program from a professional perspective have strong cultural affection and are a practice of cultural self-confidence. . The program deeply explores the connotation of traditional Chinese culture and highlights the theme. Through the integration of traditional art and modern music, it not only flourishes the creative theme of modern music, but also activates the artistic appeal of traditional opera.
When Xiao Xiangyu, a famous Henan opera artist, talked about "Guo Feng Super Drama", her biggest feeling was: the feelings of family and country revealed in the program. The concept of "the drama is bigger than the sky and the love is boundless" conveyed by the program coincides with the original intention of the program to inherit traditional culture. Composer Lao Zai of
talked about the connotation of Chinese style music based on his own development experience. He believes that boundlessness, inheritance and innovation are the secrets of the lasting vitality of Chinese style music. As long as these elements are grasped, Chinese style music will surely have a wonderful spring.
Decompose artistic information and tell traditional connotations
Wang Tingxin, Dean of the Art Institute of Communication University of China, believes that the program first embodies the concept of drama. By using opera as the base, it introduces opera into a popular, fashionable and modern context, and puts the opera into a popular, fashionable and modern context. Chinese style music has turned to fashion or modern popular status. Secondly, the audience can feel the program team's ability to analyze art from the presentation of the program, and tell the traditional connotation in the process of decomposing artistic information.
Tang Junqiao, a professor and doctoral supervisor at the Shanghai Conservatory of Music, said that the emergence of the "Guo Xiaofeng" of Chinese style AI, the naming of themes such as "Love is stronger than gold, loyalty to the liver, righteousness and courage" and the "super drama" composed of industry experts The circle of friends realizes the perfect combination of the cultural height, artistic height and humanistic sentiment of the program.
Finally, Dong Yi, the project leader of "Guo Feng Super Drama", said: "Guo Feng Super Drama" uses innovative concepts spread through the integration of "ideology + art + technology" and uses unique "Chinese art" to tell the "Chinese story" well. Using national style music to let traditional culture bloom the style of the times, it has become a typical representative of the fine programs of the literary and art center, and also provides new ideas and models for subsequent programs in the fields of cultural inheritance and promotion.
Text/Beijing Youth Daily reporter Guo Jia
editor/Qiao Ying
