Two-thirds of the 2024 summer vacation has passed.
It’s a pity that the only two real hits are “ catches the baby ” and “ silently kills ”. However, domestic films have not given up yet, especially August is the time when the summer season is accelerating. There are currently more than 50 new films scheduled. Released in August.
Especially this weekend is full of blockbusters. " White Snake: Floating Life " may be able to save the sluggish second half of the summer season.
Xu Zheng takes the lead, and Zhu Yilong leads the way. New films are coming this week.
A total of 7 new films were released in the mainland film market this weekend, and with the blessing of the Chinese Valentine's Day, the pre-sales of the new films were quite good.
At present, " Retrograde Life ", " Negative Negative Makes Positive " and "White Snake: The Floating Life" are the ones that have received the most attention.
As of 20:00 on August 8, the screening and pre-sale box office of "Retrograde Life" has exceeded 32 million, and the first-day preview film accounted for more than 33%. It can be seen that theaters still have very high expectations for Xu Zheng's new film.
"Retrograde Life" is directed, acted, written and produced by Xu Zheng.
can be said to be a complete Xu Zheng movie. The theater chain's expectation for "Retrograde Life" is definitely the next " I am not the god of medicine ". However, judging from the reputation of the screenings, although "Retrograde Life" touches reality The problem is that it only scratches the surface. The tone of the whole movie is still that of a funeral and a happy celebration. It can be regarded as a Spring Festival Gala sketch movie.
The pre-sale box office of "A Negative Is a Positive" exceeded 18 million. The
movie is produced by Ning Hao and directed by Wen Shipei. The last work of this duo was " Tropical Past ", which only had a box office of 64.1 million. As a work of Ning Hao's Bad Monkey Support New Director Plan, such box office performance is not exceptional. color.
This time "The Negative Makes the Positive" is still in the tone of a literary film.
The male protagonist Huang Zhenkai, played by Zhu Yilong, has always suspected that he is living in a movie. Day after day, he seems to follow a certain script and become a prisoner of life. Life has become meaningless. No matter how hard the male protagonist tries, he can't seem to get rid of this. destiny.
Until the male protagonist met the female protagonist played by Qiu Tian, his dull and boring life began to change.
The story of the movie is actually very simple. It is also the only new film this week that has not been screened in advance. Previously, early screening was to have confidence in the quality of the movie. Unfortunately, this summer, too many blockbusters were screened and the reputation collapsed. "A negative is a positive" "It doesn't have to be screened but retains a sense of mystery.
is afraid that "The Negative Makes the Positive" is too abstract and artistic, and the summer movie still needs an entertaining commercial film.
has not been released and the box office has exceeded 54 million. Xu Zheng and Zhu Yilong can't hold it back. Another dark horse is born in the summer season!
The most surprising thing is that "White Snake: The Floating Life" won the first place in this week's pre-sale list.
Under the suppression of the two box office superstars Xu Zheng and Zhu Yilong, the box office of "White Snake: The Floating Life" has exceeded 54 million in pre-sales and screenings, and the first-day preview film accounted for as high as 27.1%. The box office platform predicts that the box office of "White Snake: The Floating Life" will hit 130 million on the first day. There is no doubt that
will end the consecutive championships of "Catch Baby" and is Shen Teng's strongest opponent in the near future.
Some media even predict that the final box office of "White Snake: The Floating Life" will hit the 1 billion mark, making it the biggest dark horse in the second half of the summer season!
" White Snake: The Origin of " was released during the Lunar New Year in 2019. It did not make waves at first. The box office on the first day was only 10.28 million, which was crushed by the Hollywood blockbuster "Bumblebee". However, the film attracted a lot of tap water with its excellent reputation. It finally hit a box office of 469 million.
Light Chasing Animation has also become one of the national comic brands.
is determined to make a light-chasing animation for adults. It is precisely because of "White Snake: Origin" that it really started to take off. In 2023, it even produced " Chang'an Thirty Thousand Miles ", which almost no one is optimistic about and has a duration of up to 3 hours. animated film, but its box office exceeded 1.8 billion.
"White Snake" launched its second " White Snake 2: Green Snake Robbery " in 2021. The box office rose slightly to 580 million, but its reputation is relatively average.
This time "White Snake: The Floating Life" returns to the story of White Snake and Xu Xian, telling the story of Xiaobai finally finding Xu Xian, the reincarnation of A Xuan, five hundred years later. What follows is the movie's bold adaptation of the classic, with classic characters such as Jinshan Temple Fahai Will appear one by one.
With the growth of box office, the special effects level of "White Snake: The Floating Life" has also been visibly improved.
It can be said that in terms of technical level, domestic cartoons have the ability to compete with Hollywood. The changes in Xu Xian in the movie are also in line with the aesthetics of today's young audiences. As long as the quality is not too high, "White Snake: The Floating Life" may be released this summer. The biggest surprise.
After all, we all know that cartoons have always been a dominant theme in the summer. This year everyone thought that "Nezha 2" would be released, and they all wanted to witness the Chinese comic myth coming again. Unfortunately, "Nezha 2" really can't catch up in the later stage. There is a high probability that it will go It's the Spring Festival of 2025. If "White Snake: The Floating Life" can fill this gap, it can also bring a glimmer of light to the bleak summer season.
