This year’s Chinese Valentine’s Day falls on a Saturday, and using the weekend for a short escape has become a holiday choice for many urban youths. Mafengwo Big Data found that as the Chinese Valentine's Day approaches, the average popularity of "nearby tours" in various places has increased by more than 100% month-on-month in the past week. Cultural activities such as stargazing, watching exhibitions, listening to concerts, visiting gardens in Hanfu, and experiencing intangible cultural heritage have become the key words for young people to enjoy Qixi Festival. It is worth noting that the celebrity concerts held in various places on the day of the festival have brought new holiday inspiration to tourists. Traveling with the concerts has become a popular theme of this year’s Chinese Valentine’s Day.
Tourists from first-tier and new first-tier cities are more enthusiastic about the Chinese Valentine's Day. They are under the pressure of fast-paced urban life and do not want to miss any reason to relax. The popularity of travel around Beijing has increased by 150% in the past week. Chengdu, Chongqing, Shanghai, and Guangzhou are also among the top five tourist destinations for "tours around Qixi". Although they all have different preferences, embracing them is naturally their common desire.
Stargazing is the first choice for tourists in Beijing during the Chinese Valentine's Day. The popularity of "stargazing around Beijing" has increased by more than 100%. The surrounding suburbs or vast grasslands are their ideal stargazing destinations, such as Hulunbuir Prairie, Bashang Grassland, Zhangjiakou, etc. North Grassland ranks among the top three grasslands that attract the most attention from tourists in Beijing. "Going into the mountains to escape the summer heat" is a tourist destination for people in Chengdu, Chongqing and Shanghai, while being close to the water is the favorite for people in Guangzhou.
Celebrity concerts in full swing are a bright spot in the tourism market this summer. On the Chinese Valentine's Day alone, dozens of concerts were staged across the country. After the concert, it has become a popular choice for many people to visit the local area. Accommodation near the concert venue, local one-day tour routes, local specialties, etc. have been hotly discussed issues in the Mafengwo guide group recently.
As a traditional Chinese festival, the celebrations of "Chinese Valentine's Day" are often inseparable from cultural elements. Young people also enjoy listening to Chinese-style concerts, visiting gardens in Hanfu, experiencing Qixi Festival begging, and trying intangible cultural heritage handicrafts. Various themed exhibitions organized by major museums and art galleries have also greatly enriched young people's choices of "Chinese Valentine's Day" date spots. The "Qixi Festival" treasure hunt specially launched by the Tianjin Museum has driven the popularity of the previously low-key Tianjin Museum to increase by 83%. The Shanghai Museum's ancient Egyptian civilization exhibition has been highly popular since its opening. The popularity of the "Shanghai Museum" has increased by 110% in the past week.
Text/Beijing Youth Daily reporter Zhao Tingting
