On the evening of July 31st, the closing party of "New Art in the East" concluded successfully. The online live broadcast room attracted more than five million people to immerse themselves in the "travel event" and experience the artistic style immersively. "New Arts in the East" is a large-scale annual content event jointly organized by China Oriental Entertainment Group and Douyin Live. Since June, 40,000 online anchors have participated in live broadcast competitions in the three major tracks of vocal music, instrumental music, and dance. China Oriental Experts from performing arts groups and the main creators and starring actors of the plays participated in the selection in depth. The nine winning anchors and actors from China Oriental Performing Arts Group jointly completed this audio-visual feast that deeply integrates tradition and modernity, online and offline.
At the party, China Oriental Performing Arts Group and Douyin Live announced the joint launch of the "Hundred Young Anchors Support Plan". China Oriental Performing Arts Group will provide professional performance guidance and top-level drama resources, and Douyin Live will provide product and traffic support to jointly assess, Select and train 100 young anchors, actively carry out professional talent live broadcasts, and create a second stage in the live broadcast room.
As the live broadcast room increasingly becomes the second stage for theatrical performances, China Oriental Performing Arts Group is actively exploring the online business model of stage arts to enhance its digital innovation capabilities. During this "New Arts in the East" event, China Oriental Performing Arts Group carried out more than 60 live broadcasts, with the group's plays "Only My Blue White", " Da Jiangdong Goes to ", "Jiangshan Jingxiu" and "Only This Green" as the core The four content-specific live broadcasts have been watched by 8.89 million people, and the topic has been played more than 270 million times. At the party, the winning anchor of "New Arts in the East" performed on the same stage with China Oriental Performing Arts Group dancer Sheng Haozhe, singer Ju Hongchuan , instrumental actor He Qingsong, etc. The interplay of light and shadow inherited the past and renewed the new, art and technology complemented each other, and the numbers While enjoying the beauty of art, millions of viewers also felt the perfect integration of traditional culture and modern technology. This model of in-depth interaction between academies and anchors and powerful combination of online and offline services not only provides new high-quality content for the live broadcast ecosystem, but also provides a huge boost to the dissemination of artistic works. It is a perfect match between art academies and live broadcast platforms. Successfully explore and innovate.
At the event, Jing Xiaoyong, Secretary of the Party Committee and Chairman of China Oriental Performing Arts Group, delivered a speech and mentioned that the cooperation between China Oriental Performing Arts Group and Douyin Live has a long history, from VR dance to art broadcast plans, both parties are working hand in hand in the digital intelligence era. , Douyin Live, with its huge user base, novel communication methods and cutting-edge digital technology, continues to explore new paths for artistic communication.
Zhang Fuping, vice president and editor-in-chief of Douyin Group, praised China Oriental Performing Arts Group's achievements as a national art troupe and said that the two parties cherish each other because of their shared "novelty" genes and look forward to both parties working together to inject new ideas into the live broadcast industry and stage art. vitality.
As a large state-owned troupe and a central cultural enterprise, China Oriental Performing Arts Group has made great achievements in artistic creation in recent years, launching including the dance poetry drama "Only Green", the musical " Blooms ", "The River Goes East", dance drama "Only I'm Blue and White" and a series of stage works with Chinese characteristics, Chinese style and Chinese style. The careful preparation of this "New Arts in the East" event is undoubtedly an innovative attempt in the performing arts industry under the development trend of digital art. It is also Practical measures to achieve both artistic creation and artistic dissemination under the wave of new media. In the future, the group will continue to deepen the creation of stage art while strengthening cooperation with Internet platforms, jointly explore the enabling role of digital technology on stage art, enhance the dissemination and influence of stage art works, and promote the inheritance and development of China's excellent traditional culture , adhering to the original intention and keeping the mission in mind, "singing the main melody of the new era and dancing with the spirit of the Chinese people."
Editor : Zhao Junyi
